/ Client Implementation Case Study
Crypto Wallet AI Search Case Study
As AI summaries became a primary way users compared crypto wallets, this brand faced a trust risk: online negative community narratives could be pulled into AI answers at the decision moment. The team moved fast to secure measurable visibility and stronger context inside AI-generated recommendations.
By Mark HuntleyFounder and CEO/ Take the next step
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Identify which high-authority community sources are and aren't working in your favour across AI platforms.
AI Visibility Audit
Understand exactly how LLMs are referencing your brand today and which sources are shaping those answers.
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Understanding AI Visibility
About The Author
Mark Huntley
Founder and CEO
Mark Huntley, J.D. is founder of CiteWorks Studio, a strategic advisory focused on visibility, authority, and recommendation presence in AI-shaped search environments. His work centers on embedding-level GEO, vector optimization, and cosine gap engineering — helping brands align their digital presence with the retrieval systems that increasingly shape discovery, interpretation, and choice.