Answers before you commit.
Understand fit, scope, delivery, and measurement before deciding what comes next.
/ Group 01
Getting started
Who is CiteWorks a good fit for?
Companies with commercially meaningful search or AI visibility questions and real expertise to support the work. We also work with agencies that need specialist research or delivery.
Do we need a new audit if we already have research?
Not automatically. We review the existing work and agree which gaps need investigation or which observations need refreshing.
What does a Website & Entity Audit include?
The agreed scope brings together a dated baseline, visibility and website gaps, source findings, and a prioritized action plan. A 90-day planning horizon describes the roadmap; it is not a promise of delivery time or results.
How is pricing agreed?
We assess the website, questions, platforms, research depth, and execution capacity involved. Scope and price are agreed before work begins.
How long will the work take?
We agree a timeline after reviewing scope, access, dependencies, and your approval process. Search and AI outcomes cannot be guaranteed by a fixed date.
What should we share first?
Your website, priorities, and relevant reporting or existing research. Any further data or access is agreed according to the work and your approval requirements.
/ Group 02
Working together
Who implements the recommendations?
Your in-house team, agency, or CiteWorks can own specific tasks. Implementation, publishing, approvals, and developer handoff are defined in scope.
How much time will our team need to contribute?
We agree the expert input, fact review, access, and approvals needed before work starts. The level of involvement depends on the deliverables rather than a fixed number of hours for every client.
Is ongoing support required?
No. A focused project can stand alone. Ongoing execution is available when you need help delivering and reviewing the next priorities.
Can you deliver under our agency's brand?
Yes. We offer white-label and collaborative delivery, with client communication, confidentiality, and account ownership agreed in scope. Discuss an agency partnership.
/ Group 03
Measurement
What is the difference between a mention, citation, and recommendation?
A mention names the company. A citation points to a source. A recommendation presents the company as a suitable option under agreed classification rules. These signals can overlap within one answer.
What does an AI visibility percentage represent?
It describes a defined set of observations, not the entire market. The report should show the numerator, denominator, dates, platforms, question set, and repeat conditions, including how missing or unusable answers were handled.
Can you guarantee results or prove what caused a change?
We commit to agreed work and completion checks. Search rankings and AI answers vary, and a before-and-after comparison does not isolate the effect of one activity. We report observed movement and its limits without promising rankings, citations, recommendations, or leads.
/ Group 04
Service scope
How do you create original research?
We can work with client data, public datasets, surveys, interviews, and cross-model testing. The question, method, permissions, expert involvement, and review process are agreed first. Agreement across AI models does not make a claim true.
What does publication coordination cover?
Outlet research, editorial angles, pitching, and accepted-opportunity coordination. Publishers decide acceptance, wording, timing, and links. Any paid opportunity requires explicit approval of cost and terms, with appropriate disclosure.
Which publishing and participation services do you offer?
Execution can include website content, original research, authority publication coordination, LinkedIn and Medium publishing, native LinkedIn content, and YouTube video content where those workstreams fit the roadmap. We do not manufacture reviews or community conversations.
/ Group 05
Pricing and scope
Do you sell fixed packages?
No. CiteWorks uses transparent unit pricing and builds the scope around agreed priorities. The configurator separates monthly, one-time, and pass-through estimates before a written scope is prepared.
Can we buy an individual service?
Yes. Every active service can be scoped individually. The connected five-step system is recommended when the measured gap crosses several workstreams, but it is not a requirement.
Why begin with measurement?
A controlled benchmark reduces guesswork. It shows where the company is present, absent, recommended, cited, compared, or described inaccurately so investment can follow the most important observed gaps.
Does CiteWorks guarantee AI rankings or citations?
No. AI systems, publishers, platforms, customers, and communities remain independent. CiteWorks documents the sample, improves agreed inputs, and reports dated observations without guaranteeing rankings, citations, traffic, revenue, sentiment, or placements.
How does the five-step system differ from the older six activities?
Market mapping, benchmarking, and gap analysis now sit inside Step 1. The corrective roadmap bridges diagnosis to action. Execution runs through Steps 2 to 5, and remeasurement closes the loop. The operational work remains; the buyer-facing system is simpler.
/ Next step
Ready to agree the right scope?
Share the question you need answered or the work you want to move forward. We’ll help identify the right starting point. We review every request manually and respond within one business day.