About Us

About Us

CiteWorks Studio works with enterprise brands in research-heavy, high-consideration categories, where buyers increasingly rely on AI platforms for recommendations. In these markets, the gap between brand strength and AI visibility represents a measurable commercial risk.

If a ready-to-buy customer asks an AI who to trust, your brand should be the answer. If you’re not sure it is, that’s what we help with.

CiteWorks Studio works with enterprise brands in research-heavy, high-consideration categories, where buyers increasingly rely on AI platforms for recommendations. In these markets, the gap between brand strength and AI visibility represents a measurable commercial risk.

If a ready-to-buy customer asks an AI who to trust, your brand should be the answer. If you’re not sure it is, that’s what we help with.

Meet the Team

Founder and Head of Agency

Mark Huntley

Mark brings over a decade of high-stakes marketing experience, merging deep expertise in performance media with a hands-on understanding of global e-commerce. His vision for CiteWorks Studio was simple: create an agency where creativity meets systems thinking, and where AI isn’t a gimmick — it’s the baseline.


Prior to founding SBM, Mark led digital campaigns from break out startups to fortune 500’s across the world, architecting strategies that reached millions and converted attention into tangible results. Today, he drives the strategic direction of our work, ensuring every campaign is dialed in, data-backed, and built to perform.

Mark brings over a decade of high-stakes marketing experience, merging deep expertise in performance media with a hands-on understanding of global e-commerce. His vision for CiteWorks Studio was simple: create an agency where creativity meets systems thinking, and where AI isn’t a gimmick — it’s the baseline.


Prior to founding SBM, Mark led digital campaigns from break out startups to fortune 500’s across the world, architecting strategies that reached millions and converted attention into tangible results. Today, he drives the strategic direction of our work, ensuring every campaign is dialed in, data-backed, and built to perform.

Head of Operations

Kaushal Malkan

As Head of Operations at Social Booster Media, Kaushal Malkan brings 9+ years of hands-on experience building, scaling, and running businesses end-to-end. With a Computer Science engineering background, he blends systems thinking with practical execution, turning strategy into clear processes, measurable outcomes, and reliable delivery across teams.


Over his career, Kaushal has launched and scaled 30+ niche digital assets to over $50K MRR using 100% organic traffic. He has also led a media business and later helped pivot and scale a service-led brand to 4,000+ clients and 7-figure monthly revenue. His focus spans operations, hiring, team management, automation, and building scalable systems that support sustainable growth.

As Head of Operations at CiteWorks Studio, Kaushal Malkan brings 9+ years of experience engineering high-scale business systems and end-to-end operational frameworks. With a background in Computer Science, he bridges the gap between complex strategy and flawless execution, ensuring reliable delivery for high-stakes Enterprise mandates.

Kaushal has a proven track record of managing scale, having previously spearheaded the pivot and growth of a service-led brand to over 4,000 clients and 7-figure monthly revenue. His expertise lies in building the automated infrastructure and high-performance teams required to support sustainable, multi-million dollar annual growth. He is a specialist in organic acquisition systems and has successfully launched over 30+ digital properties, optimizing them for maximum operational efficiency and market penetration.

Head of Operations

Kaushal Malkan

Founder and Head of Agency

Mark Huntley

Mark brings over a decade of high-stakes marketing experience, merging deep expertise in performance media with a hands-on understanding of global e-commerce. His vision for Social Booster Media was simple: create an agency where creativity meets systems thinking, and where AI isn’t a gimmick — it’s the baseline.

Prior to founding SBM, Mark led digital campaigns from break out startups to fortune 500’s across the world, architecting strategies that reached millions and converted attention into tangible results. Today, he drives the strategic direction of our work, ensuring every campaign is dialed in, data-backed, and built to perform.

Head of Operations

Kaushal Malkan

As Head of Operations at Social Booster Media, Kaushal Malkan brings 9+ years of hands-on experience building, scaling, and running businesses end-to-end. With a Computer Science engineering background, he blends systems thinking with practical execution, turning strategy into clear processes, measurable outcomes, and reliable delivery across teams.

Over his career, Kaushal has launched and scaled 30+ niche digital assets to over $50K MRR using 100% organic traffic. He has also led a media business and later helped pivot and scale a service-led brand to 4,000+ clients and 7-figure monthly revenue. His focus spans operations, hiring, team management, automation, and building scalable systems that support sustainable growth.

FAQ

Our AI-driven automation eliminates busywork, streamlines your operations, and helps your business grow, without extra effort.

What does your AI Citation strategy do?

We place your brand on high-authority platforms that Google ranks and AI models read, so you become the natural answer in search results and AI-generated responses.

Why target both Google and AI models?

Search engines and LLMs rely on many of the same trusted sources. By appearing on those sources, your brand gains visibility in both search rankings and AI recommendations.

How does this improve AI-generated answers?

We place high-quality, brand-aligned content where LLMs learn. Over time, that helps your products and messaging appear more often in AI explanations, examples, and recommendations.

Who is this a good fit for?

B2C and B2B brands that already have a solid offer and proven demand, but aren’t getting the visibility, citations, or search presence they deserve — especially in competitive, research-heavy categories.