/ Client Implementation Case Study
Mattress Company AI Search Case Study
Mattress buyers now compare organic options through public reviews, sleep experts, and AI summaries before they buy. This brand partnered with CiteWorks Studio to strengthen its citation footprint, improving visibility across Google and AI-generated recommendations.
By Mark HuntleyFounder and CEO/ Take the next step
Want to Understand Your AI Citation Footprint?
We start every engagement with a full audit of how AI systems reference your brand today.
Measurable, Repeatable Programme
Build a durable foundation of credible citations that compounds over time and continues to influence AI answers as new queries emerge
Citation Architecture Review
Identify which high-authority community sources are and aren't working in your favour across AI platforms.
AI Visibility Audit
Understand exactly how LLMs are referencing your brand today and which sources are shaping those answers.
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Understanding AI Visibility
About The Author
Mark Huntley
Founder and CEO
Mark Huntley, J.D. is founder of CiteWorks Studio, a strategic advisory focused on visibility, authority, and recommendation presence in AI-shaped search environments. His work centers on embedding-level GEO, vector optimization, and cosine gap engineering — helping brands align their digital presence with the retrieval systems that increasingly shape discovery, interpretation, and choice.