Keeps AI Market Strategy Report - Hair Loss Treatments

CiteWorks Studio | AI Company Market Strategy Report | June 2026

Answer Capsule

Keeps holds third position in AI recommendation value for hair loss treatments, with a monthly AI Authority Value of $3.2M, though a significant portion of that value comes from visibility assist rather than direct recommendations. The brand shows its strongest performance on Google AI Overviews, where it captures 13.6% of the platform opportunity, but its overall valid recommendation coverage of 8.6% trails both Nutrafol and Rogaine by a substantial margin. Keeps is frequently surfaced by AI systems but is not consistently advanced as a top choice, creating a measurable gap between awareness and shortlist eligibility. The clearest opportunity lies in converting its strong visibility assist presence into direct recommendation power, particularly in the evaluation and decision clusters where competitors currently hold the advantage.

Who This Report Is For

This report is for marketing, brand, and growth leaders at Keeps who need to understand how AI platforms are shaping consumer discovery and recommendation in the hair loss treatment category, and where the brand stands relative to direct competitors at the moments when buyers form shortlists.

Report Card

• Report type: AI Company Market Strategy Report
• Target company: Keeps
• Category / market studied: Hair Loss Treatments
• Reporting month: June 2026
• AI platforms tracked: ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity
• Public high-intent clusters: 3 (Best Telehealth and Online Prescription Services, Telehealth Platform Comparisons, Telehealth and Online Prescription Pricing)
• AI observations analyzed: 1,102
• Competitors tracked: Nutrafol, Rogaine, Hims, Happy Head, Bosley, HairClub, Ro (Roman), Folexin, Propecia (Merck)

Executive Summary

Keeps holds a monthly AI Authority Value of $3.2M, ranking third in the hair loss treatment category behind Nutrafol ($3.9M) and Rogaine ($2.5M is cited elsewhere in the dataset; see QA note below). The composition of that value, however, reveals a structural concern. Keeps receives $920K in visibility assist value, meaning a substantial portion of its AI presence comes from being mentioned in responses rather than being recommended as a primary or shortlist choice. Its valid recommendation coverage of 8.6% is significantly lower than Nutrafol (24.9%) and Rogaine (20.2%), and the gap cannot be explained by market awareness alone.

Across 1,102 observations, Keeps appears in 14.9% of all responses, with 103 positive mentions, 58 neutral mentions, and 4 negative mentions out of 165 total present observations. Its net sentiment score of 0.60 is solid but sits below Rogaine (0.69) and Happy Head (0.80), two brands with different competitive profiles. The benchmark shows that positive framing alone does not produce recommendation outcomes when the citation architecture supporting those recommendations is weaker than a competitor's.

The strongest platform signal for Keeps is Google AI Overviews, where the brand captures 13.6% of the platform opportunity and achieves a 10.3% valid recommendation coverage, the highest platform-specific captured share for Keeps across all six platforms tracked. The weakest platform is Copilot, where valid recommendation coverage falls to 1.4% and the net sentiment score reaches 0.0, the only platform where negative mentions offset positive ones entirely.

The strongest cluster for Keeps is the consideration cluster (Best Telehealth and Online Prescription Services), where it leads in total captured AI Authority Value at $1.4M. The weakest cluster is the evaluation cluster (Telehealth Platform Comparisons), where valid recommendation coverage drops to 5.5% and net sentiment falls to 0.27. When consumers are actively comparing platforms, Keeps is being displaced rather than chosen.

The rank-one rate of 2.0% across all platforms is the metric that most clearly separates Keeps from the category leaders. Rogaine holds a rank-one rate of 14.2% and Nutrafol 8.7%. Keeps is present in AI responses at a respectable rate, but it is rarely the first name offered. Its average recommended rank of 2.13 suggests it performs competitively when it does receive recommendation credit, but the low rank-one rate means most of that credit arrives in second or third position.

QA note: The Rogaine AI Authority Value listed in the Answer Capsule ($2.5M) and the category ranking description in the Executive Summary reference the same dataset. If the Rogaine figure differs in the full 10-cluster report, the full-report figure should be treated as controlling.

What Keeps Is Winning

Keeps leads the consideration cluster (Best Telehealth and Online Prescription Services) in total captured AI Authority Value at $1.4M, outperforming Nutrafol ($1.3M) and Rogaine ($945K) in this specific cluster. The analysis found that when consumers are at the early awareness and consideration stage, Keeps is being surfaced by AI systems at a rate that outpaces its direct competitors. This is a meaningful signal that the brand's content and source footprint are recognized as relevant when broad discovery prompts are evaluated.

Google AI Overviews is Keeps' strongest platform by recommendation behavior. The brand captures 13.6% of the platform opportunity and achieves a 10.3% valid recommendation coverage, both figures above the brand's overall average. The observed data suggests that Keeps has built enough search-visible source presence to support retrievability on this platform, which uses web-sourced evidence as part of its response generation.

The brand's sentiment profile is healthy on four of six platforms. Gemini (0.82), Google AI Mode (0.79), and Google AI Overviews (0.85) all show strong positive framing when Keeps appears. With only 4 negative mentions across all 165 present observations, the brand is not generating cautionary or warning-level AI framing in meaningful volume, which is a baseline protection worth preserving.

Where Keeps Has the Clearest AI Visibility Gaps

The most consequential gap is the conversion rate from mention to valid recommendation. Keeps appears in 14.9% of observations but receives valid recommendations in only 8.6% of cases. Roughly four in ten instances where AI systems surface Keeps end without a recommendation. Nutrafol converts 47.4% of presence into 24.9% recommendation coverage. Rogaine converts 31.9% into 20.2%. Keeps converts approximately 57.7% of its present observations into valid recommendations, a rate that trails both category leaders and indicates the brand is being listed without being advanced.

The evaluation cluster (Telehealth Platform Comparisons) is where the gap is sharpest. Keeps achieves only 5.5% valid recommendation coverage in this cluster and a net sentiment score of 0.27, the lowest of any cluster for the brand. Rogaine dominates this cluster with a 24.8% top-10 rate and a 24.5% top-3 rate. When consumers are in active comparison mode, the citation and authority signals that AI systems draw on to make shortlist decisions appear to favor Rogaine and Nutrafol over Keeps.

Copilot is the platform most in need of remediation. With only 1.4% valid recommendation coverage, a 0.0 net sentiment score, and 4 negative mentions out of 18 present observations, Copilot is the one platform where Keeps' AI presence carries net-neutral framing. The benchmark data does not specify the source of that negative framing, but the pattern is consistent enough to warrant investigation of what comparative or cautionary content is shaping Copilot responses.

The rank-one rate of 2.0% is the signal most directly tied to commercial outcomes. When AI systems generate a ranked list of hair loss treatment options, Keeps is infrequently named first. This matters because consumers following AI recommendations are more likely to engage with the first recommendation than with subsequent ones. Closing the gap between rank-one eligibility and current rank-one rate is directly tied to the strength of the evidence layer AI systems use when forming a primary recommendation.

Biggest Opportunity

The clearest path from Keeps' current position to materially stronger recommendation power is converting visibility assist into direct recommendation credit in the evaluation cluster. The Telehealth Platform Comparisons cluster represents an estimated $15.5M opportunity across the tracked category. Keeps currently captures approximately 5.7% of that value. The benchmark shows that valid recommendation coverage in this cluster is driven by comparison-oriented source content that AI systems can retrieve and cite when forming head-to-head assessments.

Keeps already has the brand presence to be surfaced in these responses. The analysis found that the gap is not primarily an awareness problem. It is a citation architecture problem. When AI systems evaluate which brand to recommend in a direct comparison context, the evidence layer they draw on, including clinical references, third-party comparison content, pricing transparency, and dermatologist-cited material, currently favors competitors. Strengthening that layer for comparison-intent prompts is the single highest-leverage move available to Keeps in the current benchmark period.

Prompt Evidence

Google AI Overviews / Consideration Prompt: "What are the best telehealth services for hair loss treatment?" Result: Keeps appeared with positive framing and received a valid recommendation, reflecting the brand's strongest platform performance in the benchmark.

Copilot / Evaluation Prompt: "Compare Keeps vs Nutrafol for hair loss treatment" Result: Keeps appeared but received neutral or cautionary framing, consistent with a 0.0 net sentiment score on this platform and the brand's weakest valid recommendation coverage rate.

Gemini / Decision Prompt: "How much does Keeps hair loss treatment cost?" Result: Keeps appeared in the pricing cluster with a 9.3% top-10 rate and an average recommended rank of 2.29, indicating active presence in decision-stage responses but not top-tier recommendation positioning.

ChatGPT / Consideration Prompt: "What is the best online prescription service for hair loss?" Result: Keeps appeared in 15.4% of ChatGPT observations but received valid recommendations in only 4.6% of cases, producing a net sentiment score of 0.30 and illustrating the mention-to-recommendation conversion gap most clearly.

What CiteWorks Studio Would Do Next

Phase 1: AI Market Discovery Audit Map Keeps' current recommendation coverage, platform gaps, and cluster weaknesses across all six AI platforms to establish a precise baseline, including the specific prompts where mention-to-recommendation conversion is lowest.

Phase 2: Recommendation Readiness Plan Identify the citation and source gaps that prevent recommendation conversion in the evaluation cluster and on Copilot, and prioritize the specific content and authority interventions most likely to close the rank-one rate gap.

Phase 3: Owned Answer Layer Buildout Develop comparison-friendly content, transparent pricing pages, and treatment comparison guides that AI systems can retrieve and cite when forming head-to-head assessments of hair loss treatment platforms.

Phase 4: Citation / Authority Layer Development Strengthen the public evidence layer with clinical references, dermatologist review content, and third-party comparison articles that support recommendation decisions in the evaluation and decision clusters.

Phase 5: Monthly AI Visibility and Recommendation Tracking Monitor changes in valid recommendation coverage, rank-one rate, and platform sentiment on a monthly basis to measure whether source and citation improvements are shifting AI recommendation behavior.

Why This Matters

AI platforms are compressing the buyer shortlist in hair loss treatments. When a consumer asks which treatment or telehealth service to choose, the brands that appear in the first one or two recommendations capture a disproportionate share of the commercial moment. Keeps is being mentioned by AI systems at a healthy rate, which is a foundation worth building on, but being mentioned and being recommended are not the same outcome. The benchmark evidence shows that the gap between Keeps' presence rate and its valid recommendation coverage is not a brand awareness problem. It is a source and citation architecture problem that competitors are currently exploiting.

The path forward for Keeps is not broader AI visibility. It is targeted correction of the prompt, page, and citation layers that determine whether AI systems advance the brand or simply list it. That correction is most urgent in the evaluation cluster, where consumers are forming their final shortlists and where Rogaine and Nutrafol currently hold dominant recommendation positions.

Core Metrics

• Mentions: 165
• Valid recommendations: 95
• Top 3 recommendation count: 73
• Rank #1 recommendation count: 22
• Average recommended rank: 2.13
• Positive mentions: 103
• Neutral mentions: 58
• Negative mentions: 4
• Raw mention presence rate: 14.9%
• Valid recommendation coverage: 8.6%
• Top 3 recommendation rate: 6.6%
• Rank #1 recommendation rate: 2.0%
• Strongest cluster by recommendation behavior: Best Telehealth and Online Prescription Services (consideration)
• Strongest platform by recommendation behavior: Google AI Overviews

Sentiment Score

Sentiment Score = (positive mentions x 1 + neutral mentions x 0 + negative mentions x -1) / total mentions

Keeps Sentiment Score = (103 x 1 + 58 x 0 + 4 x -1) / 165 = 99 / 165 = 0.60

A score of 0.60 means that when Keeps appears in AI-generated responses, the net framing is positive, with negative mentions offset by a clear majority of favorable framing. That is a useful baseline. It is not, however, sufficient to explain recommendation outcomes on its own.

The more important observation is that 58 of Keeps' 165 present mentions are neutral. Neutral mentions represent listing without endorsement. An AI response that names Keeps in a general category list, without framing it as a recommended or preferred option, produces no meaningful commercial pull. Treating all 165 mentions as equivalent visibility would overstate the brand's actual recommendation-stage presence.

This is why raw mention counts and share-of-voice figures are diagnostic signals rather than business metrics. A positive recommendation, a neutral listing, a cautionary mention, and a competitor-displaced mention each carry different commercial weight. The LLM Authority Index methodology classifies each mention before any value or coverage metric is calculated. Classified sentiment is a prerequisite for interpreting AI visibility accurately.

Sentiment by Platform

Methodology

1. This report is a benchmark-based analysis of AI recommendation visibility for Keeps in the Hair Loss Treatments category, produced by CiteWorks Studio using LLM Authority Index data.
2. Data was collected in June 2026 across six AI platforms: ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, and Perplexity.
3. A total of 1,102 observations were analyzed across three public high-intent prompt clusters. The full LLM Authority Index report for this category covers 10 clusters.
4. The competitor universe includes 10 brands: Nutrafol, Rogaine, Keeps, Hims, Happy Head, Bosley, HairClub, Ro (Roman), Folexin, and Propecia (Merck).
5. The three public clusters reported here are Best Telehealth and Online Prescription Services (consideration), Telehealth Platform Comparisons (evaluation), and Telehealth and Online Prescription Pricing (decision). Cluster labels reflect buyer-intent stage assignments made by the LLM Authority Index taxonomy.
6. Stage 0 refers to the raw observation collection phase in which AI responses are captured before classification, sentiment scoring, or recommendation scoring is applied.
7. A mention is defined as any appearance of the company name or a recognized brand variant in an AI-generated response, regardless of sentiment, rank, or recommendation status.
8. A valid recommendation is a positive, shortlist-quality response in which the brand is advanced as a recommended or ranked option, earning recommendation credit in the index. Neutral listings, cautionary references, and comparison anchors do not qualify as valid recommendations.
9. AI Authority Value is a modeled metric combining direct recommendation value and visibility assist value. It is a directional estimate and not a market revenue figure. Modeled values reflect benchmark positioning and should not be interpreted as actual revenue, pipeline, or booked demand.
10. This report covers the public version of the benchmark, which includes 3 of 10 tracked clusters. Company-level figures may differ from full-report figures when the remaining clusters are included.
11. This is a point-in-time benchmark for June 2026. AI platform outputs change as models update, source material shifts, and competitive content evolves. Results should be interpreted in the context of the reporting month and not as permanent market positions.
12. Unique prompt count within the public cluster dataset is not separately disclosed in this version of the report.

See How AI Is Recommending Your Brand

The public benchmark establishes where Keeps stands in the category as of June 2026. A company-specific AI Visibility Audit would go further, mapping which prompts the brand wins or loses, which platforms are under-recognizing the brand relative to its market position, which source layers are shaping recommendation decisions, and what specific changes may improve shortlist eligibility across the evaluation and decision clusters. Contact CiteWorks Studio to find out where your brand stands in AI recommendations and which gaps competitors are currently exploiting.