Executive scorecard
A dated summary of the platforms and questions in scope, showing presence, citations, and recommendations with each term defined in plain language.
/ Website & Entity Audit
Know where buyers miss you and what to fix first.
Combine a controlled AI visibility baseline with a review of the pages and entities most likely to shape buyer understanding. Leave with prioritized findings and a clearer sequence for action.
Scope and pricing are agreed before work starts. Ongoing execution is optional.
/ Overview
An audit fits when the picture is unclear.
- Your website describes the company and its services differently in different places.
- Competitors appear in answers and results, and no one can explain why.
- Priorities are debated because the evidence is fragmented.
- Activity is running without a reliable baseline to measure against.
Find the priority website, entity, and content gaps before committing your next round of SEO or content budget.
/ Deliverables
What you receive.
Baseline
Where the gaps are
Priority gap map
Technical, site, content, and entity issues, each with the supporting observations behind it, ordered so your team can see what matters most.
Source map
The owned and independent sources relevant to the buying questions we agree, and where support for your company is thin.
What you act on
90-day corrective roadmap
Prioritized actions with owners, dependencies, and acceptance checks. Ninety days is the planning horizon, not the audit turnaround, and not a guaranteed result.
Website and entity observations, buyer-question coverage, search and AI-answer observations, and content gaps are reported separately so each recommendation can be traced back to the gap it addresses.
Audit finding
Why it matters
Recommended action
Validation check
01Conflicting entity information
Audit finding
Important pages describe the company's offer or category inconsistently.
Why it matters
Readers, search engines, and AI systems have to reconcile competing descriptions of the same company, which makes an accurate summary less likely.
Recommended action
Confirm the approved company and service facts, then align the priority pages around the same verifiable description.
Validation check
The agreed facts are consistent across the pages reviewed.
02AI and search coverage opportunity
Audit finding
A priority buyer question is not answered clearly enough on the existing site.
Why it matters
When the question is asked, there is no page that plainly answers it, so the explanation has to come from somewhere else.
Recommended action
Improve or create the appropriate page using approved expertise and supporting evidence.
Validation check
The approved page directly answers the target question and connects to the relevant supporting material.
03Industry content gap
Audit finding
A commercially relevant category question has weak or incomplete existing coverage.
Why it matters
A documented gap in the category is an opportunity to publish a genuinely more useful answer than what is currently available.
Recommended action
Develop an expert-reviewed page, comparison, guide, or research asset where the evidence supports it.
Validation check
The content is published, fact-checked, and clearly addresses the documented gap.
Illustrative audit findings. Not client data.
/ Scope
What the audit covers.
A useful baseline connects your website facts, the questions buyers ask, what search and AI answers currently show, and where your category content is thin.
- 01
Company and entity clarity
Check whether your company, services, category, markets, people, and evidence are described consistently across the pages that matter, and where important facts conflict or are ambiguous.
- 02
Buyer-question coverage
Review the priority buying questions and whether your existing pages answer them clearly enough for a reader, a search engine, or an AI system to understand and use.
- 03
Industry content gaps
Identify commercially relevant category, comparison, and decision questions where the current public information is weak, so a stronger, expert-reviewed answer can be planned around a documented gap.
- 04
Technical access and structure
Review indexing, crawling, rendering, internal discovery, and page structure across the pages that matter to buyers.
- 05
Search and AI answer observations
Review current ranking coverage and the agreed questions, platforms, and competitors for dated mention, citation, and recommendation observations that point back to specific website and content gaps.
Audit inputs
- Company and entity clarity
- Buyer-question coverage
- Industry content gaps
- Technical access and structure
- Search and AI answer observations
Prioritized website and entity opportunities, sequenced into a 90-day corrective roadmap
/ Example
A roadmap your team can use.
Illustrative example, not client data. Every audit is scoped separately.
| Gap | Proposed action | Acceptance check |
|---|---|---|
| Unclear or conflicting service and company information | Align the priority pages around the approved, verifiable description | Approved facts visible and consistent across those pages |
| Important page difficult to crawl | Investigate and correct the confirmed access issue | Agreed crawl check passes |
| Repeated buyer question unanswered | Create an expert-reviewed answer using available evidence | Approved page answers the question and links to supporting material |
Scroll the table sideways to see every column.
/ Process
How it runs.
We need your priorities, your website, and any existing reporting. Further access is by agreement, and initial scoping needs no platform access.
- 01
Agree scope
We confirm markets, buying questions, platforms, and the data already available to you.
- 02
Review evidence
We document observations and confirm facts with your team rather than assuming them.
- 03
Deliver priorities
We walk the findings through with you and agree who owns each next step.
/ Why now
Create the baseline while the answer is still changing.
AI models and answer systems are still changing what they retrieve and recommend. That creates an opening: you can improve the evidence they find before incomplete or inconsistent answers become familiar to buyers. Start with a benchmark now, then measure what changes.
/ Pricing & scope
Configure this scope around your priorities.
Adjust the quantities to create a planning estimate. You can use a service on its own or combine it with the full five-step system. We review every configuration before work begins.
Monthly · $100 per cluster per month · minimum 10
1 cluster = 10 related buyer-intent prompts. The controlled starting benchmark is 10 clusters / 100 prompts across 6-7 agreed LLMs.
Controlled baseline.
$1,000
10 buyer-intent clusters
- Controlled baseline:
- 10 buyer-intent clusters
- Derived prompts:
- 100 prompts
- Approximate prompt-platform runs per wave:
- 600–700
Monthly · $200 per page/entity per month
This is the authorized Entity Optimization unit at $200 per page/entity per month, not a separate audit price.
Focused: 1-5 pages or entities.
$1,000
5 pages/entities
Estimate summary
- 10 buyer-intent clusters
- $1,000
- Entity Optimization (5 pages/entities)
- $1,000
- Estimated monthly total
- $2,000
- Estimated one-time total
- $0
- Estimated approved pass-through
- $0
- Estimated first month
- $2,000
Estimated first month $2,000. Estimated monthly total $2,000.
Planning estimate only. Final scope, cadence, dependencies, third-party costs, and commercial terms are confirmed in a written statement of work. AI rankings, citations, traffic, revenue, and editorial outcomes are not guaranteed.
Measurement describes a defined sample of prompts, platforms, and locations on the dates observed, and results vary between runs. Client factual approval is required before anything is published, and publishers and platforms keep editorial and ranking control.
We review the configuration for dependencies, sequencing, feasibility, and third-party costs before proposing a final scope.
/ System fit
Use this service on its own or connect it to the five-step system.
A focused scope works when the question is already clear. The connected system works best when measurement points to website, evidence, technical, and publishing gaps that need to move together.
/ FAQ
Practical questions.
How much does an audit cost?
Use the scope calculator on this page to create a planning estimate from the authorized unit prices. Final scope, dependencies, and commercial terms are confirmed in a written statement of work.
How long does it take?
Turnaround is agreed once the scope is set. We do not publish a fixed timeline we could not support for every engagement.
Can our own team implement the roadmap?
Yes. The roadmap is written so your internal team or existing agency can act on it. Ongoing execution with us is optional.
Does a baseline prove a change caused growth?
No. Comparable measurement supports observations over time, and any inference about cause remains clearly labelled as such.
/ Next step
Make the next investment with a clearer baseline.
Share your website and the questions your team needs answered. We'll confirm the right scope and price. We review every request manually and respond within one business day.