Company and service fact map
A documented set of the real people, services, markets, and relationships your pages should describe consistently.
/ Entity Optimization
Make it clear who you are, what you do, and who you help.
Correct and align important company, product, service, policy, and market facts across the pages and entities that shape buyer and AI understanding.
Scope and price are agreed before work starts.
/ Overview
Signs your description needs work.
This work suits companies whose offer is real and specific, but described inconsistently across the pages buyers and AI systems read.
Inconsistent descriptions
Company, product, or service names differ between pages, profiles, and third-party references.
The offer reads vaguely, or the pages associate the company with the wrong market or category.
Genuine expertise exists but is poorly documented, so there is little for anyone to verify.
Verified business facts
- Company
- Services
- Markets
- People
- Evidence
Consistent connected pages
Correct the shared facts before another round of pages repeats them.
/ Deliverables
What you receive.
Every fact is confirmed with your team before it is written or published.
Verified fact map
Page correction brief
Page correction brief
Page-by-page notes on the visible wording that needs to change and the supporting evidence each claim requires.
Approved copy and connections
Approved copy and connections
Rewrites and internal links delivered within the agreed scope, so related services, people, and evidence reference one another.
Validation record
Validation record
A dated check that visible facts are consistent across the pages in scope and that any markup matches what those pages say.
/ Example
Illustrative rewrite: same fictional business, clearer facts.
“We deliver connected solutions for ambitious businesses.”
“ExampleCo provides inventory-management software for independent retailers. Track stock levels and prepare supplier reorders in one place.”
Supporting connections
Connect the product page to a feature guide and a documented customer case, giving buyers a clear path from the offer to supporting evidence.
Product page
Feature guide
Documented customer case
Fictional exampleFictional example: ExampleCo sells inventory-management software to independent retailers. Its product supports stock tracking and supplier reordering. In a real project, your team confirms the facts before publication.
/ Workflow
How the work runs.
Your team approves the facts and the work before publication.
- 01
Agree the facts
Confirm services, markets, people, and credentials with your team, and note what can be evidenced today.
- 02
Rewrite and connect
Draft the corrected wording and internal links for your review, so nothing is published without approval.
- 03
Implement and check
Hand off to your developers or publish within the agreed scope, then check the visible facts and markup line up.
Visible facts
Consistent page content
Appropriate markup where accurate
/ Why now
Correct the source before the wrong answer becomes familiar.
AI systems and buyers repeatedly encounter the information that is easiest to retrieve and verify. Clearer facts, stronger page structure, and better decision content are useful now, and create a stronger base for future measurement.
/ Pricing & scope
Configure this scope around your priorities.
Adjust the quantities to create a planning estimate. You can use a service on its own or combine it with the full five-step system. We review every configuration before work begins.
Monthly · $200 per page/entity per month
Focused correction for one offer or journey.
$1,000
5 pages/entities
Scope review inputs
Used for scope review; not automatic price multipliers.
Client approval is required before changing factual claims, pricing, guarantees, policies, regulated language, or other material statements. Structured-data recommendations must be supported by visible, approved facts.
Estimate summary
- Entity Optimization (5 pages/entities)
- $1,000
- Estimated monthly total
- $1,000
- Estimated one-time total
- $0
- Estimated approved pass-through
- $0
- Estimated first month
- $1,000
Estimated first month $1,000. Estimated monthly total $1,000.
Planning estimate only. Final scope, cadence, dependencies, third-party costs, and commercial terms are confirmed in a written statement of work. AI rankings, citations, traffic, revenue, and editorial outcomes are not guaranteed.
Measurement describes a defined sample of prompts, platforms, and locations on the dates observed, and results vary between runs. Client factual approval is required before anything is published, and publishers and platforms keep editorial and ranking control.
We review the configuration for dependencies, sequencing, feasibility, and third-party costs before proposing a final scope.
/ System fit
Use this service on its own or connect it to the five-step system.
Choose a focused scope when your team already knows the gap. Connect it to the full system when measurement, external evidence, publishing, or remeasurement should guide what happens next.
/ FAQ
Common questions.
Do we need a redesign first?
We assess the structure you already have. The scope may focus on copy, internal links, and markup. If a structural change is needed, we explain why and agree it with you.
Can you just add schema?
We start with the visible facts, then use appropriate Organization, Person, or Service markup where it accurately describes the page.
Will this get us a knowledge panel or AI recommendations?
We cannot promise either. Those outcomes sit with the platforms. What we can do is make your description consistent, specific, and verifiable across the pages and sources in scope.
We already have an agency. Does this conflict?
No. We agree who owns which pages and tasks up front, and your team approves the facts before anything is published.
/ Next step
Give the next buyer a clearer picture.
Share the pages or company details that need attention. We’ll confirm the work and price. Every request is reviewed manually by our team.