Moneypenny Appears in 16.3% of AI Answers. Here's Our Five-Step Plan to Improve Its AI Visibility.
This report supports CiteWorks Studio's examination of how AI search is recommending Call Answering Services. For more detail, you can also read Call Answering Services: AI Visibility Discovery Index.
On this report
Browse sections
- Answer Capsule
- Current AI visibility
- What changed since last month
- Next Step
- Step 1. Measure
- Step 2. Make the website consistent
- Step 3. Align the external narrative
- Step 4. Optimize priority company pages
- Step 5. Publish around buyer questions
- Our 90-day action plan
- Methodology
- Our first three priorities
- Learn More
Key Takeaways
- Moneypenny is mentioned in 16.32% of benchmark answers, but recommendations are much lower at 3.82%.
- The gap between mentions and endorsements suggests a positioning issue rather than a sentiment problem, since most mentions are neutral.
- Monthly results show stable mentions from October to November 2026, while recommendations dropped sharply.
- The recommended work focuses on fact-checking, reviewing cited third-party pages, and improving owned pages that already appear in recommending answers.
Answer Capsule
In November 2026, Moneypenny appeared in 47 of 288 AI answers included in the Call Answering Services benchmark (16.32%). It received 11 recommendations (3.82%), with 6 Top 3 placements and 3 first-place recommendations. A mention means the company appeared in an answer; a recommendation means the answer affirmatively endorsed it.
Our plan compares the company with its competitors, checks conflicting AI claims against reliable sources, and identifies website pages, third-party sources and buyer questions to address. The historical results show how the figures changed across available months. Different monthly samples limit those comparisons, and conflicting AI claims require verification before corrections are proposed.
Current AI visibility
Questions This Section Answers
- How do Moneypenny mentions, recommendations and placements compare with its Call Answering Services peers?
Moneypenny recorded 47 mentions (16.32%) and 11 recommendations (3.82%) across 288 answers included in the benchmark. Top 3 placements numbered 6; first-place recommendations numbered 3. Framing among its mentions was 13 positive, 34 neutral and 0 negative.
Rank | Company | Mentions | Mention rate | Recommendations | Recommendation rate | Top 3 | Top 3 rate | #1 | #1 rate |
|---|---|---|---|---|---|---|---|---|---|
1 | Ruby | 244 | 84.72% | 114 | 39.58% | 97 | 33.68% | 48 | 16.67% |
2 | Smith.ai | 260 | 90.28% | 99 | 34.38% | 79 | 27.43% | 39 | 13.54% |
3 | 159 | 55.21% | 90 | 31.25% | 65 | 22.57% | 22 | 7.64% | |
4 | 122 | 42.36% | 48 | 16.67% | 30 | 10.42% | 12 | 4.17% | |
5 | 81 | 28.13% | 31 | 10.76% | 17 | 5.90% | 3 | 1.04% | |
6 | Specialty Answering Service (SAS) | 57 | 19.79% | 28 | 9.72% | 17 | 5.90% | 5 | 1.74% |
7 | 70 | 24.31% | 16 | 5.56% | 11 | 3.82% | 6 | 2.08% | |
8 | VoiceNation | 30 | 10.42% | 13 | 4.51% | 7 | 2.43% | 2 | 0.69% |
9 | Moneypenny | 47 | 16.32% | 11 | 3.82% | 6 | 2.08% | 3 | 1.04% |
10 | 33 | 11.46% | 8 | 2.78% | 4 | 1.39% | 1 | 0.35% |
Moneypenny appears in a modest share of the answers measured, and its recommendations are rarer still. The gap between being mentioned and being endorsed is the central commercial point: buyers asking an AI assistant for a shortlist may hear the name without hearing a reason to choose it. That is a positioning problem before it is a content problem.
Placement is thin relative to the leaders, and the framing of mentions is overwhelmingly neutral rather than negative. Neutral wording is an opening, not a verdict. The agency would build a scorecard that tracks mentions, recommendations and placement separately, so the client can see which measure moves and avoid reading a mention gain as a recommendation gain.
All of this describes one selected sample. The rates are not a market share and should not be presented to buyers as one.
What changed since last month
Questions This Section Answers
- How did Moneypenny counts and coverage differ across the available monthly snapshots?
Metric | Jul 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|
Mentions | 99 / 267 (37.08%) | 48 / 319 (15.05%) | 47 / 297 (15.82%) | 47 / 288 (16.32%) |
Recommendations | 87 / 267 (32.58%) | 29 / 319 (9.09%) | 29 / 297 (9.76%) | 11 / 288 (3.82%) |
Top 3 recommendations | 41 / 267 (15.36%) | 17 / 319 (5.33%) | 22 / 297 (7.41%) | 6 / 288 (2.08%) |
#1 recommendations | 5 / 267 (1.87%) | 1 / 319 (0.31%) | 5 / 297 (1.68%) | 3 / 288 (1.04%) |
Only months with verified results are shown. Monthly sample coverage is listed in Methodology.
From October 2026 to November 2026, Moneypenny's mention count stayed at 47, while its recommendation count fell from 29 to 11. The recommendation rate was 9.76% and 3.82% respectively.
Between the two most recent months, the mention count held steady while the recommendation count dropped sharply. The recommendation rate moved with it. That is the observed record, and it is worth treating as a signal to investigate rather than a conclusion to act on.
The earlier months show a much higher starting point, so the recent figures sit well below the summer level. The samples differ between months, which limits direct comparison of rates; the movement and the comparability limit should be reported side by side, not merged into a single story about cause.
The agency would set up a monthly review that flags large swings in recommendations and asks what changed in the answers, without assuming the sample size explains it.
AI recommendation trend
Observed recommendation rate (%), Jul 2026 to Nov 2026
- Moneypenny3.82%
Separate selected monthly samples. Missing points are unavailable, not zero. Provider/prompt equivalence is unverified; rate movement does not demonstrate causation.
/ Take the next step
Want to Understand Your AI Citation Footprint?
We start every engagement with a full audit of how AI systems reference your brand today.
Measurable, Repeatable Programme
Build a durable foundation of credible citations that compounds over time and continues to influence AI answers as new queries emerge
Citation Architecture Review
Identify which high-authority community sources are and aren't working in your favour across AI platforms.
AI Visibility Audit
Understand exactly how LLMs are referencing your brand today and which sources are shaping those answers.
Step 1. Measure
Questions This Section Answers
- What should the agency measure and verify first for Moneypenny?
AI answers contained 0 conflicting claims about Moneypenny: 0 critical, 0 high, 0 medium, 0 low. Of these, 0 were rated critical or high priority; the critical claims are included in that total. These ratings help prioritize fact-checking. They do not establish that a company or publisher made an error.
No conflicting claims about Moneypenny were recorded in the captured answers, which means the fact-checking list starts empty rather than crowded. That is useful news, but it is not proof that every statement about the company is accurate; it only means nothing in this sample contradicted itself or the record.
The practical step is a visibility comparison that sets Moneypenny against the named competitors on mentions, recommendations and placement, so the client can see where the distance is widest. Alongside it, the agency would keep a standing list of company claims to verify against primary sources before any of them is repeated in new content.
Priority should follow where the gap is largest, not where the data is easiest to collect.
Step 2. Make the website consistent
Questions This Section Answers
- Which recorded claim differences about Moneypenny should be verified before proposed page edits?
No results are available for this part of the analysis.
Both columns quote AI answers, not verified company facts. Resolve the entity, date and source before deciding whether a correction is warranted; different dates can explain an apparent conflict.
This part of the analysis returned no results, so there are no disputed topics to brief against yet. The honest position is that consistency work is on hold until there is something concrete to check.
When claims do surface, the agency would resolve the entity, the date and the source before deciding whether a correction is warranted. Different dates can make two statements look like a conflict when they are simply describing different moments.
Page briefs would then be drafted conditionally, using only facts confirmed against the company's own current materials. Nothing would be changed on the strength of an AI answer alone.
Step 3. Align the external narrative
Questions This Section Answers
- Which cited third-party pages are relevant to fact review for Moneypenny?
Cited page selected for review | Citation appearances in all captured answers | Answers mentioning the company | Conflicting claims linked to this page |
|---|---|---|---|
https://smith.ai/blog/alternatives-moneypenny-virtual-receptionists | 1 | 1 | 0 |
https://helpware.com/blog/virtual-receptionist-services | 17 | 10 | 0 |
https://receptionhq.com/ | 63 | 9 | 0 |
https://nextiva.com/blog/answering-service-for-small-business.html | 39 | 8 | 0 |
https://nextiva.com/blog/answering-service-cost.html | 30 | 8 | 0 |
https://ever-help.com/blog/answering-service-pricing-comparison | 21 | 7 | 0 |
These pages were selected because they relate to the company in the captured answers. Their current contents still need checking before any correction request. A page linked to a conflicting claim is not necessarily its cause, and the same answer may contribute to more than one row.
The cited pages selected for review are mostly third-party comparison and pricing articles, several of which appear repeatedly across captured answers. Repetition makes them worth reading closely, but it does not show that any of them shaped a recommendation or contains an error.
The agency would review each page's current contents against primary sources, then decide separately whether a correction request, a factual note or no action is appropriate. Requests would be evidence-backed and specific, and the client should expect that publishers control their own pages.
A citation is a lead for verification, not a finding.
Step 4. Optimize priority company pages
Questions This Section Answers
- Which observed Moneypenny website pages should receive review briefs?
Company website page | Citation appearances in all captured answers | Benchmark answers citing the page | Recommending answers citing the page |
|---|---|---|---|
https://moneypenny.com/us/resources/blog/call-answering-services-a-practical-guide-for-busy-business-owners/ | 2 | 1 | 1 |
https://moneypenny.com/uk/resources/blog/the-benefits-of-a-construction-answering-service/ | 1 | 1 | 0 |
https://moneypenny.com/us/24-7-answering-service | 1 | 1 | 0 |
https://moneypenny.com/us/bilingual-answering-service | 1 | 1 | 1 |
https://moneypenny.com/us/resources/blog/2026-best-answering-services-in-the-us-what-review-scores-dont-tell-you/ | 1 | 1 | 1 |
https://moneypenny.com/us/resources/blog/best-virtual-receptionists-in-the-us-2026 | 1 | 1 | 0 |
https://moneypenny.com/us/resources/blog/call-answering-services-a-practical-guide-for-busy-business-owners | 1 | 1 | 0 |
https://moneypenny.com/us/resources/blog/how-to-become-a-virtual-receptionist | 1 | 0 | 0 |
The company's website was cited 11 times across 10 distinct page addresses; the table shows 8 pages selected for review. Zeros in the answer columns mean no matching answers were recorded. A cited page is not automatically a page that accompanied a recommendation.
The company's own pages were cited across a spread of addresses, with the practical guide and the review-score article among those appearing in recommending answers. That makes the owned content a reasonable place to concentrate brief-writing effort, while remembering that a citation does not prove the page caused the recommendation.
Briefs would be built from approved company facts and the questions buyers actually ask, with each page assigned a clear audience and purpose. Existing coverage would be checked first so the agency does not propose a new page where a stronger existing one would serve.
Zeros in the answer columns simply mean no matching answers were recorded.
Step 5. Publish around buyer questions
Questions This Section Answers
- Which observed buyer questions support content briefs for Moneypenny?
Question observed in the research | Benchmark answers to this question | Company mentions | Company recommendations |
|---|---|---|---|
What is a good answering service? | 4 | 1 | 1 |
answering service usa | 2 | 1 | 1 |
best virtual answering service | 1 | 1 | 1 |
best virtual receptionist small business | 1 | 1 | 1 |
call answering services | 2 | 1 | 1 |
online telephone answering service | 2 | 1 | 1 |
outsourced reception | 1 | 1 | 1 |
professional telephone answering service | 1 | 1 | 1 |
These are recorded answer observations, not search volume, verified demand, or proof of missing website content.
The recorded questions cluster around choosing a service: what makes a good one, which are best for small businesses, and what outsourced reception looks like. Moneypenny was mentioned and recommended in answers to several of these, which suggests the buyer-question territory is already partly open to it.
These are answer observations, not search volume, and they do not prove the website lacks coverage. The agency would check existing pages against each question before commissioning anything new, then write briefs that answer the question directly and plainly.
Where coverage already exists, the work becomes sharpening rather than adding.
Our 90-day action plan
Questions This Section Answers
- How should the agency sequence the proposed Moneypenny work and judge completion?
Period | Deliverable | Completion criterion |
|---|---|---|
Days 1–30 | Baseline scorecard, scoped fact-review register and page/source shortlist | Each record has an owner, evidence requirement and review status |
Days 31–60 | Approved page briefs and justified publisher requests | Separate confirmed edits, no-change decisions, requests and responses |
Days 61–90 | Buyer-content briefs and a fresh scorecard | Record work completed separately from measured answer outcomes and comparability limits |
The first month produces a baseline scorecard, a scoped fact-review list and a shortlist of pages and sources, each with an owner and a review status. This establishes what is known and what still needs checking before anyone edits or requests anything.
The second month turns approved findings into page briefs and justified publisher requests, with confirmed edits, no-change decisions and responses recorded separately. The third month adds buyer-question content briefs and a fresh scorecard.
Delivered work is recorded apart from measured answer outcomes. The plan does not promise visibility gains, and the comparability limits stay attached to every comparison.
Methodology
Questions This Section Answers
- How are Moneypenny answer metrics and citation populations defined?
This report covers 2026-11. The exact dates when the original AI answers were collected have not been verified. The visibility rates use 288 answers that met the benchmark's inclusion rules. A company is recommended only when the answer both endorses it and uses positive wording. Top 3 and first-place counts are part of those recommendations, not extra recommendations.
An answer can mention or recommend several companies, so company counts cannot be added to find the number of distinct answers. The net sentiment score is positive minus negative mentions, divided by all company mentions; it describes answer wording, not customer satisfaction.
The wider citation analysis covers 800 captured answers and 5288 appearances of cited URLs. Citation appearances across all captured answers differ from the number of benchmark answers citing a page and the number that also recommend a company. The current contents of cited pages and disputed company claims still need independent verification.
Monthly sample coverage:
Reporting month | Answers included | AI services covered | Services |
|---|---|---|---|
Jul 2026 | 267 | 6 | ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity |
Sep 2026 | 319 | 6 | ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity |
Oct 2026 | 297 | 6 | ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity |
Nov 2026 | 288 | 6 | ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity |
August 2026 measured a different set of companies, so it is excluded from this comparison.
The answer samples differ between months. These comparisons show how the recorded results changed; they do not establish why they changed.
The report covers a single month, and the exact collection dates of the original answers have not been verified. Rates rest on the answers that met the benchmark's inclusion rules, and a company counts as recommended only when an answer endorses it with positive wording.
Answers can mention several companies, so company counts do not add up to distinct answers. Monthly samples differ, so comparisons show how recorded results changed, not why. Cited pages and disputed claims still need independent verification.
Our first three priorities
First, verify before acting: confirm the company's own current facts and read the most-cited third-party pages, so any correction request rests on primary evidence rather than an AI answer. Ambiguous matches stay out of the queue.
Second, strengthen the owned pages that already appear in recommending answers, using approved facts and the buyer questions recorded here. Briefs should sharpen existing coverage before new pages are proposed.
Third, keep the scorecard running monthly with mentions, recommendations and placement tracked separately, so the client can see movement without mistaking it for proof of cause.
/ Learn More
Understanding AI search visibility.
AI search experiences create answers by pulling information from many places online and summarizing it into a single response.
What Is AI Citation Intelligence?
What Is Citation Architecture?
What Is Generative Engine Optimization?
What Is AI Share of Voice?
Archived editions
Browse earlier published research snapshots for this article. The latest edition remains at the current URL.


