Steadily AI Visibility Market Strategy Report - Landlord Insurance

Answer Capsule

Steadily holds 18.0% valid recommendation coverage in the October 2026 LLM Authority Index landlord insurance benchmark, up 9.6 points from 8.4% in July 2026. The brand is a significant riser against baseline, with its rank-one recommendation rate climbing to 4.8% from 0.4% over the same period. Steadily's clearest win is its perfect net sentiment score of 1.0 and its rank-one conversion strength on Gemini. Its clearest weakness is scale: presence and coverage both sit at 18.0%, far behind State Farm at 66.1% and the top cluster above 60%. The clearest opportunity is converting its high-intent recommendation appearances into broader shortlist coverage across ChatGPT, Copilot, and AI Overviews, where the brand is largely absent.

Who This Report Is For

This report is for Steadily's marketing, growth, and brand leadership, and for teams evaluating how landlord insurance brands are recommended during AI-led discovery and consideration.

Report Card

Executive Summary

Steadily is visible but under-recommended at scale. The brand recorded 34 mentions and 34 valid recommendations in October 2026, giving it a raw mention presence rate of 18.0% and a valid recommendation coverage of 18.0%. Every appearance converted to a valid recommendation this month, which is a clean signal, but the absolute base remains small against a 189-observation denominator.

The brand is a significant riser against the July 2026 baseline. Coverage rose 9.6 points from 8.4% to 18.0%, and the September to October move was also significant, up 8.0 points from 10.0%. Steadily posted its sharpest month of the series.

Recommendation placement improved meaningfully. The top-three rate rose to 7.4% from 2.8% in July, and the rank-one rate rose to 4.8% from 0.4%. Rank-one placements rose from 1 in July to 9 in October. Average recommended rank sits at 3.84.

Sentiment is the strongest signal in the dataset. Steadily recorded 34 positive mentions, 0 neutral, and 0 negative, producing a net sentiment score of 1.0. No other tracked brand matched that score.

The clearest platform gap is AI Overviews and Perplexity. Steadily recorded zero mentions on AI Overviews and zero on Perplexity in October 2026, while competitors such as State Farm, USAA, Travelers, and Allstate hold substantial presence on both. Gemini is the strongest platform signal, where Steadily holds a 40.0% valid recommendation coverage and a 28.0% rank-one rate.

The clearest cluster gap is structural. All 189 qualified observations fell into the Brand Recommendation class. Pricing and Value and Multi-Brand Comparison produced no qualified observations, so the benchmark cannot speak to how Steadily performs on cost or head-to-head comparison prompts.

What Steadily Is Winning

Questions This Section Answers

• Where does Steadily hold its strongest AI recommendation position?
• How did Steadily's rank-one recommendation rate change from the July baseline?
• Which competitors does Steadily's rank-one rate now lead?

Steadily holds the highest net sentiment score in the tracked set at 1.0, tied only with Obie. All 34 mentions were classified positive, with no neutral or negative framing recorded.

The brand is a significant riser against the July 2026 baseline. Coverage rose 9.6 points, and the September to October move of 8.0 points was also beyond normal variation. Steadily recorded the largest single-month coverage gain in October 2026.

Rank-one conversion is the sharpest improvement. The rank-one rate rose to 4.8% from 0.4% in July, and rank-one placements rose from 1 to 9. That places Steadily ahead of Allstate (2.6%), Farmers (0.5%), Liberty Mutual (1.6%), Nationwide (0.0%), and Travelers (3.7%) on rank-one rate.

Gemini is Steadily's strongest platform. The brand holds a 40.0% valid recommendation coverage on Gemini, a 36.0% top-three rate, and a 28.0% rank-one rate, with an average recommended rank of 1.6. That is the strongest rank-one position Steadily holds on any tracked platform.

Where Steadily Has the Clearest AI Visibility Gaps

Questions This Section Answers

• Which platforms carry Steadily's widest recommendation gap?
• How far behind the category leaders is Steadily's valid recommendation coverage?
• Why do Steadily's rank-one rates remain sensitive to individual placements?

Steadily is present but not chosen at the scale of the category leaders. State Farm holds 66.1% valid recommendation coverage, Allstate and USAA each hold 61.4%, and Travelers holds 60.3%. Steadily's 18.0% coverage places it ninth of ten tracked brands, ahead of only Obie at 15.9%.

The gap is widest on AI Overviews and Perplexity. Steadily recorded zero mentions and zero valid recommendations on AI Overviews, where State Farm holds an 84.6% coverage and a 79.5% rank-one rate, USAA holds 87.2%, Travelers holds 84.6%, and Allstate holds 74.4%. On Perplexity, Steadily recorded zero mentions while USAA holds 78.9%, Allstate 71.1%, Travelers 71.1%, and State Farm 73.7%. Those two platforms represent the largest unclaimed surface area for the brand.

ChatGPT and Copilot are present but shallow. Steadily holds a 22.7% valid recommendation coverage on ChatGPT and a 35.7% coverage on Copilot, but its top-three rate on ChatGPT is 4.6% and its rank-one rate on ChatGPT is 0.0%. On Copilot, the top-three rate is 3.6% and the rank-one rate is 3.6%. The brand appears in those environments but rarely reaches the top of the shortlist.

AI Mode is a partial gap. Steadily holds a 13.5% valid recommendation coverage on AI Mode with a 5.4% top-three rate and a 0.0% rank-one rate. Travelers holds a 56.8% coverage on AI Mode with an 8.1% rank-one rate, and USAA holds 56.8% with a 13.5% rank-one rate. The gap on AI Mode is meaningful.

The small-count caveat applies directly. Steadily's 34 valid recommendations against a 189-observation denominator support the coverage figure, and the 9 rank-one placements are a small absolute base, so the rank-one rate remains sensitive to individual placements.

Biggest Opportunity

Questions This Section Answers

• Which platforms offer the largest unclaimed recommendation surface for Steadily?
• What would converting ChatGPT and Copilot visibility into placement require?

The clearest path from reference to recommendation is closing the AI Overviews and Perplexity gap. Those two platforms carry the largest unclaimed recommendation surface in the category, and Steadily currently holds zero presence on both. State Farm, USAA, Travelers, and Allstate each hold coverage above 70% on AI Overviews and above 70% on Perplexity, which means the recommendation slots on those surfaces are being filled by competitors while Steadily is absent.

The second-order opportunity is deepening ChatGPT and Copilot placement. Steadily already appears on both platforms, but its top-three rate on ChatGPT is 4.6% and its rank-one rate is 0.0%. Moving from presence to placement on those two platforms would convert existing visibility into shortlist eligibility without requiring new surface coverage.

Competitive Landscape

Questions This Section Answers

• Where does Steadily's top-three rate rank among the ten tracked brands?
• How does Steadily's rank-one rate and average recommended rank compare to the category leaders?
• Which brand holds the dominant recommendation power in the October 2026 benchmark?

State Farm holds dominant recommendation power in the October 2026 landlord insurance benchmark, with Allstate, USAA, and Travelers forming a strong second tier. Steadily sits in the lower tier of the tracked set, with recommendation strength concentrated on Gemini and absent on AI Overviews and Perplexity.

Average recommended rank covers rank-eligible recommendations only.

Steadily's top-three rate of 7.41% places it seventh of ten, tied with Farmers. Its rank-one rate of 4.76% is the third highest in the tracked set, behind only State Farm and USAA, which shows that when Steadily does reach the shortlist it converts to first position at a higher rate than most competitors. Its average recommended rank of 3.84 is the third strongest in the set, behind State Farm and Allstate. Its net sentiment score of 1.0 is the highest in the tracked set.

Prompt Evidence

Gemini / Brand Recommendation Prompt: "What is the best landlord insurance?" Result: Steadily appeared in a top-three recommendation position, contributing to its 36.0% top-three rate and 28.0% rank-one rate on Gemini.

ChatGPT / Brand Recommendation Prompt: "best landlord insurance" Result: Steadily appeared in the response but did not reach a top-three position, consistent with its 4.6% top-three rate and 0.0% rank-one rate on ChatGPT.

AI Overviews / Brand Recommendation Prompt: "What company has the best landlord insurance?" Result: Steadily did not appear. State Farm, USAA, Travelers, and Allstate held recommendation positions on this surface, where Steadily recorded zero mentions.

Perplexity / Brand Recommendation Prompt: "What is the best insurance for rental property?" Result: Steadily did not appear. USAA, Allstate, Travelers, and State Farm held recommendation positions on Perplexity, where Steadily recorded zero mentions.

What CiteWorks Studio Would Do Next

Phase 1: AI Visibility Market Discovery Audit Map every landlord insurance prompt where Steadily appears, where it is displaced, and where it is absent, with platform-level detail across ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode.

Phase 2: Recommendation Readiness Plan Prioritize the AI Overviews and Perplexity gap, then the ChatGPT and Copilot placement gap, using the Gemini rank-one strength as the reference model for what a winning answer looks like.

Phase 3: Owned Answer Layer Buildout Build landlord insurance content that answers the specific high-intent prompts where Steadily is present but not placed, with clear recommendation-shaped structure.

Phase 4: Citation and Authority Layer Development Strengthen the public evidence layer that AI systems retrieve from, focusing on the comparison and review domains that dominate landlord insurance citations.

Phase 5: Monthly AI Visibility and Recommendation Tracking Track coverage, top-three rate, rank-one rate, and sentiment month over month to confirm whether the AI Overviews and Perplexity gap is closing.

Why This Matters

Questions This Section Answers

• What does Steadily's zero presence on AI Overviews and Perplexity mean for its recommendation scale?
• Which platform shows what Steadily can achieve when its answer layer and source footprint align?

AI presence alone is not enough. Steadily appears in 18.0% of qualified observations and converts every one of those appearances into a valid recommendation, which is a clean signal. But the brand is absent from the two platforms where the largest share of landlord insurance recommendations are formed, and its ChatGPT and Copilot placements rarely reach the top of the shortlist.

The next move is targeted correction of the prompt, page, and citation layers. The Gemini result shows what Steadily can achieve when the answer layer and source footprint align. Replicating that pattern on AI Overviews, Perplexity, ChatGPT, and Copilot is the clearest path from reference to recommendation at scale.

Core Metrics

Sentiment Score

Sentiment Score = (positive mentions × 1 + neutral mentions × 0 + negative mentions × -1) / total mentions

Steadily's October 2026 sentiment score is 1.00, calculated from 34 positive mentions, 0 neutral mentions, and 0 negative mentions across 34 total mentions.

This matters because unclassified mention counts are misleading. A positive recommendation, a neutral reference, a cautionary mention, and a competitor-displaced mention are not equal, and counting all mentions as wins is bad measurement. Share of voice is a diagnostic metric, not a business KPI. Classified sentiment is required before interpreting AI visibility, because it separates brands that are being recommended from brands that are merely being named.

Sentiment by Platform

Methodology

1. This report is a benchmark-based AI Visibility Company Market Strategy Report for Steadily in the Landlord Insurance category, produced from the October 2026 LLM Authority Index AI Visibility Market Discovery benchmark and supporting metrics aggregation.
2. The reporting month is October 2026, with the July 2026 baseline used for movement comparisons.
3. Six AI platforms were tracked: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode.
4. The October 2026 collection began with 800 prompt-surface observations and 627 unique questions. Of those, 800 mentioned a tracked brand or competitor, 224 were relevant, and 576 were irrelevant, leaving 189 qualified observations as the public denominator.
5. The competitor universe contains ten tracked brands: State Farm, Allstate, USAA, Travelers, Farmers, Liberty Mutual, Nationwide, American Family Insurance, Steadily, and Obie.
6. One qualified buyer-intent cluster was measured in October 2026: Brand Recommendation. Pricing and Value and Multi-Brand Comparison produced no qualified observations in the public series.
7. Stage 0 extraction retained the query, AI or search surface, answer, brand outcome, recommendation placement, sentiment, and, where exposed, citations or attributable evidence sources.
8. A mention is counted when a tracked brand appears in a qualified observation, regardless of placement or framing.
9. A valid recommendation is counted when a tracked brand appears in a valid recommendation shortlist within a qualified observation. Negative, neutral, cautionary, comparison-anchor, and listed-only mentions are not counted as valid recommendations unless the dataset explicitly marks them as such.
10. Brand-level percentages use the 189 qualified observations as the public denominator, not the raw collection universe.
11. The qualified observation count differs across months (250 in July 2026, 221 in August 2026, 240 in September 2026, 189 in October 2026), so percentage movements reflect both changes in brand performance and changes in the denominator.
12. Small-count brands such as Steadily (34 valid recommendations) carry coverage figures that are well supported but rank-based rates that remain sensitive to a handful of placements. No metric movement in this benchmark should be read as causal on its own.

See How AI Is Recommending Your Brand

The public benchmark shows where Steadily is winning and losing in AI recommendations. A company-level AI visibility audit maps the specific prompts, platforms, competitors, and source patterns behind those outcomes, and turns them into a prioritized visibility strategy.