CiteWorks Studio

How AI Search Is Recommending Financial Technology and Banking Software: Monthly Trends

Mark HuntleyBy Mark HuntleyFounder and CEO
8 minutes read

Key Takeaways

  • Mambu led September 2026 valid recommendation coverage at 33.6%, while Thought Machine reached 31.2%, narrowing the gap to 2.4 points.
  • The category shows a clear two-brand lead, with Q2 a distant third at 4.7% and Avaloq fourth at 3.9%.
  • No brand posted a significant month-over-month jump in September; overall movement came from several smaller gains across leading and mid-tier brands.
  • Four brands had no qualified recommendation presence at all in September 2026: Bantotal, Silverlake Axis, Technisys, and Tietoevry Banking.

Executive Summary

Mambu remains the coverage leader in September 2026 with valid recommendation coverage of 33.6%, up from 31.9% in August 2026. Thought Machine holds second at 31.2%, narrowing the gap between the top two brands to 2.4 points, down from 4.1 points the prior month. Both brands continue their two-month upward streaks in a category that is showing sustained two-brand leadership.

The strongest riser this month was Thought Machine, adding 3.4 points from August 2026 (27.8% to 31.2%), though this movement did not exceed the significance threshold. Mambu also gained 1.7 points from August 2026, and Q2 rose 1.2 points to 4.7%, marking its second consecutive month of gains. Avaloq advanced 1.1 points to 3.9%, with its cumulative rise from July 2026 registering as significant.

No brand declined materially in September 2026, and no significant movement occurred in the current month. The category-level change came from the combination of several smaller upward movements rather than a single large mover. Four brands continue to hold no recommendation coverage and no presence in the qualified set: Bantotal, Silverlake Axis, Technisys, and Tietoevry Banking.

The September 2026 qualified set was 128 observations, down from 144 in August 2026 but well above the 15 in July 2026. The benchmark continues to show a clear lead pair in Mambu and Thought Machine, with the next closest brand at just 4.7% coverage.

Each monthly run begins with 800 prompt-surface observations (684 unique questions) across the benchmark's defined AI/search surface universe in September 2026, up from 400 prompt-surface observations (311 unique questions) in July 2026 and level with 800 prompt-surface observations (703 unique questions) in August 2026. Of those September prompts, 799 mentioned a tracked brand or competitor; 132 were relevant and 667 were irrelevant. The public metrics use the 128 observations that survive both qualification stages, versus 15 in July 2026 and 144 in August 2026.

AI recommendation trend

valid recommendation coverage, Jul 2026 to Sep 2026

0%10%20%30%40%Jul 2026Aug 2026Sep 2026
  • Mambu33.6%
  • Thought Machine31.2%
  • Q24.7%
  • Avaloq3.9%
  • Azentio Software0.8%
  • SAP Fioneer0.8%
  • Bantotal0.0%
  • Silverlake Axis0.0%
  • Technisys0.0%
  • Tietoevry Banking0.0%

Key Findings

Signal

September 2026 finding

Category leader

Mambu at 33.6% valid recommendation coverage

Runner-up

Thought Machine at 31.2%, a 2.4-point gap behind Mambu

Largest current-month riser

Thought Machine, up 3.4 points from August 2026 (27.8% to 31.2%)

Rank-one leader

Mambu with a 10.9% rank-one rate (14 of 128 observations)

Broadest presence

Mambu at 98.4% raw mention presence rate (126 of 128 observations)

No recommendation presence

Bantotal, Silverlake Axis, Technisys, and Tietoevry Banking at 0.0% coverage with 0 valid recommendations each

Benchmark Context

The report separates the raw collection universe from the qualified analysis set. Brand-level recommendation percentages are calculated within the qualified benchmark set.

Research stage

Jul 2026

Sep 2026

What it represents

Source prompt-surface observations collected

400

800

Total prompt-surface runs across all surfaces

Unique questions

311

684

Distinct questions posed to AI systems

Brand / competitor mentions

399

799

Prompts mentioning at least one tracked or competing brand

Relevant prompts

15

132

Prompts on-topic for the vertical

Irrelevant prompts

384

667

Prompts off-topic or not applicable

Qualified benchmark observations

15

128

Observations surviving both qualification stages

Qualified surface breadth

4

6

Canonical AI surface families with at least one qualified observation

Qualified surface breadth grew from four canonical AI/search families in July 2026 to six in September 2026, and the qualified observation base grew from 15 to 128 over the same span.

Benchmark-Level Metrics

Metric

Jul 2026

Sep 2026

Change

Qualified observations

15

128

Up 113

Companies tracked

10

10

No change

Recommendation-shaped answer share

0.0%

2.3%

Up 2.3 points

Valid recommendation shortlist share

0.0%

27.3%

Up 27.3 points

Category leader by coverage

No leader

Mambu

New leader

August 2026 was the peak collection month at 144 qualified observations, with September 2026 moderating to 128 while maintaining the same six-surface breadth. The response mix in September 2026 included 91 factual answers, 22 ranked lists, 12 comparison analyses, and 3 recommendation shortlists, a shift toward more comparison-oriented output than in August.

AI Recommendation Trend

The category has settled into a two-brand leadership structure, with Mambu and Thought Machine separated by 2.4 points, the narrowest gap since the benchmark began capturing meaningful coverage. Both brands hold valid recommendation coverage above 31%, while the next closest brand, Q2, sits at 4.7%.

Valid Recommendation Coverage by Brand

Brand

Jul 2026

Sep 2026

Movement

Sep 2026 rank

Avaloq

0.0%

3.9%

Up 3.9 points

4th

Azentio Software

0.0%

0.8%

Up 0.8 points

5th

Bantotal

0.0%

0.0%

No change

7th

Mambu

0.0%

33.6%

Up 33.6 points

1st

Q2

0.0%

4.7%

Up 4.7 points

3rd

SAP Fioneer

0.0%

0.8%

Up 0.8 points

5th

Silverlake Axis

0.0%

0.0%

No change

7th

Technisys

0.0%

0.0%

No change

7th

Thought Machine

0.0%

31.2%

Up 31.2 points

2nd

Tietoevry Banking

0.0%

0.0%

No change

7th

The category-level movement from July to September 2026 was driven by significant cumulative risers Mambu, Thought Machine, Q2, and Avaloq, all of which exceeded their significance thresholds across the full series. In the current month alone, no single brand exceeded normal month-to-month variation; the modest gains came from the combination of several smaller movements.

What Changed This Month

Mambu: Leadership Holding with Slight Gains

Mambu's valid recommendation coverage reached 33.6% in September 2026, up from 31.9% in August 2026 and 0.0% in July 2026. The current-month gain of 1.7 points did not exceed the significance threshold, but the cumulative 33.6-point rise from July is significant, and Mambu's upward streak now spans two months.

Mambu was present in 126 of 128 qualified observations, a 98.4% raw mention presence rate, down slightly from 99.3% in August. It earned 43 valid recommendations in September, down from 46 in August, with a top-three rate of 11.7% (15 observations) and 14 rank-one recommendations, a 10.9% rank-one rate.

The distinction between presence and recommendation remains central for Mambu, which was mentioned in nearly every response but recommended in only about a third. Its rank-one share held strong even as its total presence dipped slightly.

Highest-priority diagnostic: Which prompts and surfaces sustain Mambu's rank-one rate, and where is its near-universal presence failing to convert into recommendation?

Thought Machine: Closing the Gap on Coverage

Thought Machine rose to 31.2% valid recommendation coverage in September 2026, up from 27.8% in August 2026 and 0.0% in July 2026. Its 3.4-point current-month gain was the largest in the category, cutting the gap to Mambu from 4.1 points to 2.4 points.

Thought Machine was present in 104 of 128 observations (81.2% raw presence) and earned 40 valid recommendations, unchanged from August. Its top-three rate was 10.2% (13 observations), and it held 1 rank-one recommendation, a 0.8% rank-one rate, with an average recommended rank of 4.10.

Thought Machine now nearly matches Mambu on coverage but continues to lag sharply on top placement, with 13 fewer rank-one recommendations than the leader. Its presence declined from 87.5% in August to 81.2% in September while its coverage improved, a pattern the current dataset cannot explain on its own.

Highest-priority diagnostic: Which competitor takes the rank-one position when Thought Machine is included in a recommendation shortlist?

Q2 and Avaloq: Moderate Gains in the Mid-Tier

Q2 advanced to 4.7% valid recommendation coverage in September 2026, up from 3.5% in August and 0.0% in July, with 6 valid recommendations out of 128 observations. Its presence was 22.7% (29 observations), and it earned 3 top-three placements, though no rank-one recommendations after holding 1 in August.

Avaloq reached 3.9% coverage in September, up from 2.8% in August, with 5 valid recommendations. Present in 13 observations (10.2% presence), Avaloq held no rank-one or top-three placements in September after earning 1 of each in August, and its average recommended rank dipped to 6.33.

Both brands extend significant cumulative rises from July 2026, but their September gains were modest and their placement strength receded. Q2's presence-to-recommendation conversion remains low, with visibility in 29 observations producing only 6 recommendations.

Highest-priority diagnostic: What distinguishes the prompts where Q2 and Avaloq earn recommendations from the larger set where they appear without being recommended?

Buyer-Intent Interpretation

Buyer-intent cluster

What it captures

Strategic question

Brand Recommendation

Prompts asking for a recommended vendor directly

Which brand wins when a buyer explicitly asks for a recommendation?

Pricing & Value

Prompts focused on cost, pricing models, or value

Which brands are surfaced in pricing conversations?

Multi-Brand Comparison

Prompts comparing two or more options head-to-head

Which brand is favored in direct comparisons?

All 128 qualified observations in September 2026 fell into the Brand Recommendation cluster. No qualified observations were recorded for the Pricing & Value or Multi-Brand Comparison clusters, which means the public benchmark cannot yet answer questions about which brands surface in cost discussions or how brands fare in direct head-to-head comparisons. Those commercial questions require cluster-specific coverage that has not yet appeared in the qualified set.

Brand Opportunity Summary

Brand

Sep 2026 coverage

Current signal

Highest-priority diagnostic

Avaloq

3.9%

Present in 13 observations, 5 valid recommendations, positive sentiment

Which prompts produce Avaloq's valid recommendations without top-three placement?

Azentio Software

0.8%

Present in 3 observations, 1 valid recommendation, positive sentiment

Does Azentio have enough presence to sustain recommendation coverage?

Bantotal

0.0%

No presence in any qualified observation

What content or sources could establish initial visibility?

Mambu

33.6%

Near-universal presence, 14 rank-one recommendations, positive sentiment

Which specific prompts drive the rank-one wins?

Q2

4.7%

Present in 29 observations but recommended in only 6

Why does Q2's presence convert to recommendation so rarely?

SAP Fioneer

0.8%

Present in 2 observations, 1 valid recommendation, positive sentiment

Which surfaces surface SAP Fioneer at all?

Silverlake Axis

0.0%

No presence in any qualified observation

What content or sources could establish initial visibility?

Technisys

0.0%

No presence in any qualified observation

What content or sources could establish initial visibility?

Thought Machine

31.2%

High coverage, 1 rank-one recommendation, positive sentiment

Which competitor outranks Thought Machine in recommendations?

Tietoevry Banking

0.0%

No presence in any qualified observation

What content or sources could establish initial visibility?

The benchmark identifies where attention is warranted; a company-level analysis is needed to explain why.

Evidence Behind the Benchmark

The aggregate metrics are built from prompt-level observations (query, surface, recommendation outcome, rank, sentiment, and citations where exposed). Company-level analysis can go deeper into prompt, competitor, surface, and evidence patterns. Source presence is not automatically treated as proof of causation.

About This Benchmark

This report is part of the LLM Authority Index AI Market Discovery research program.

Report-Specific Interpretation Notes

  • Small-count movement: July 2026 had only 15 qualified observations; movement from a near-zero baseline is more sensitive to individual observations than movement measured on a larger base.
  • Qualified denominator vs raw collection: all percentages are calculated within the qualified set, not the raw prompt count.
  • Directional analysis: category-level movement identifies changes worth investigating; it does not by itself establish the cause of those changes.

Next Step

The Public Benchmark Shows Where a Brand Is Winning or Losing. A Company-Level Audit Shows Why.

The aggregate percentages in this report only begin the analysis. Beneath Mambu's 33.6% coverage and Thought Machine's 31.2% lie specific questions: which high-intent prompts each brand wins, which competitor takes the recommendation when a brand is mentioned but not recommended, and which external sources shape those answers. The same questions apply to the mid-tier brands converting presence into recommendation at low rates and to the brands with no recommendation presence at all.

A company-specific AI visibility audit maps those prompt, surface, competitor, ranking, sentiment, and evidence-source patterns into a prioritized visibility strategy. It moves from what the benchmark shows to why it happens and what to do about it.

Request an AI visibility audit

/ Take the next step

Want to Understand Your AI Citation Footprint?

We start every engagement with a full audit of how AI systems reference your brand today.

Measurable, Repeatable Programme

Build a durable foundation of credible citations that compounds over time and continues to influence AI answers as new queries emerge

Citation Architecture Review

Identify which high-authority community sources are and aren't working in your favour across AI platforms.

AI Visibility Audit

Understand exactly how LLMs are referencing your brand today and which sources are shaping those answers.

/ Learn More

Understanding AI search visibility.

AI search experiences create answers by pulling information from many places online and summarizing it into a single response.

What Is AI Citation Intelligence?
AI citation intelligence is the process of measuring where AI platforms source their information and how frequently a brand is mentioned or referenced in AI-generated responses. Because LLMs synthesize across multiple sources, the sites and brands that appear repeatedly tend to influence how a topic or company is framed. This practice focuses on identifying which sources shape AI outputs and tracking brand visibility across different AI systems.
What Is Citation Architecture?
Citation architecture describes the set of sources that consistently inform how AI systems talk about a brand, product, or topic. LLMs draw from websites, articles, forums, and public discussion, and the sources they rely on most often become the backbone of their answers. Building strong citation architecture means ensuring that accurate, credible, high authority sources are the ones most likely to shape the way AI tools summarize and recommend a brand.
What Is Generative Engine Optimization?
Generative engine optimization (GEO) is the practice of improving the chances that AI systems use and cite your brand or content when generating answers. While traditional SEO is centered on ranking pages in search results, GEO focuses on how LLMs retrieve, interpret, and combine information when responding to a question. The objective is to strengthen the content and sources AI systems rely on, so your brand is treated as a trusted reference in AI responses.
What Is AI Share of Voice?
AI share of voice tracks how often a brand appears in AI-generated answers compared with competitors in the same category. It reflects visibility across AI platforms such as ChatGPT, Gemini, Claude, and Perplexity. Monitoring AI share of voice helps organizations see whether AI systems consistently include and recommend their brand for key queries or whether competitor brands are showing up more often.

About The Author

Mark Huntley

Mark Huntley

Founder and CEO

Mark Huntley, J.D. is founder of CiteWorks Studio, a strategic advisory focused on visibility, authority, and recommendation presence in AI-shaped search environments. His work centers on embedding-level GEO, vector optimization, and cosine gap engineering — helping brands align their digital presence with the retrieval systems that increasingly shape discovery, interpretation, and choice.

VIEW ALL CASE STUDIESREQUEST AN AI VISIBILITY AUDIT