Made by Nacho Appears in 1.2% of AI Answers. Here's Our Five-Step Plan to Improve Its AI Visibility.
This report supports CiteWorks Studio's examination of how AI search is recommending Cat Food, Litter and Cat Care. For more detail, you can also read Cat Food, Litter and Cat Care: AI Visibility Discovery Index.
On this report
Browse sections
- Answer Capsule
- Current AI visibility
- What changed since last month
- Next Step
- Step 1. Measure
- Step 2. Make the website consistent
- Step 3. Align the external narrative
- Step 4. Optimize priority company pages
- Step 5. Publish around buyer questions
- Our 90-day action plan
- Methodology
- Our first three priorities
- Learn More
Key Takeaways
- Made by Nacho is mentioned in 1.2% of benchmark answers and recommended in 0.34%, leaving a wide gap to leading competitors.
- Recent monthly data show mentions holding steady while recommendations fell, making the latest month a low point in the series.
- No conflicting claims were recorded in the reviewed answers, so the first priority is to verify facts and track new mentions as they appear.
- The recommended work focuses on reviewing owned pages, checking cited third-party sources, and building content around quality and suitability questions.
Answer Capsule
In November 2026, Made by Nacho appeared in 7 of 583 AI answers included in the Cat Food, Litter and Cat Care benchmark (1.20%). It received 2 recommendations (0.34%), with 2 Top 3 placements and 2 first-place recommendations. A mention means the company appeared in an answer; a recommendation means the answer affirmatively endorsed it.
Our plan compares the company with its competitors, checks conflicting AI claims against reliable sources, and identifies website pages, third-party sources and buyer questions to address. The historical results show how the figures changed across available months. Different monthly samples limit those comparisons, and conflicting AI claims require verification before corrections are proposed.
Current AI visibility
Questions This Section Answers
- How do Made by Nacho mentions, recommendations and placements compare with its Cat Food, Litter and Cat Care peers?
Made by Nacho recorded 7 mentions (1.20%) and 2 recommendations (0.34%) across 583 answers included in the benchmark. Top 3 placements numbered 2; first-place recommendations numbered 2. Framing among its mentions was 5 positive, 2 neutral and 0 negative.
Rank | Company | Mentions | Mention rate | Recommendations | Recommendation rate | Top 3 | Top 3 rate | #1 | #1 rate |
|---|---|---|---|---|---|---|---|---|---|
1 | Tiki Cat | 351 | 60.21% | 223 | 38.25% | 103 | 17.67% | 36 | 6.17% |
2 | 246 | 42.20% | 176 | 30.19% | 111 | 19.04% | 96 | 16.47% | |
3 | Smalls | 239 | 40.99% | 174 | 29.85% | 97 | 16.64% | 73 | 12.52% |
4 | Weruva | 274 | 47.00% | 168 | 28.82% | 75 | 12.86% | 19 | 3.26% |
5 | World’s Best Cat Litter | 162 | 27.79% | 105 | 18.01% | 66 | 11.32% | 10 | 1.72% |
6 | 50 | 8.58% | 24 | 4.12% | 17 | 2.92% | 3 | 0.51% | |
7 | 17 | 2.92% | 8 | 1.37% | 5 | 0.86% | 4 | 0.69% | |
8 | 17 | 2.92% | 6 | 1.03% | 3 | 0.51% | 2 | 0.34% | |
9 | Made by Nacho | 7 | 1.20% | 2 | 0.34% | 2 | 0.34% | 2 | 0.34% |
10 | 3 | 0.51% | 1 | 0.17% | 0 | 0.00% | 0 | 0.00% |
Made by Nacho appears in a small share of the answers reviewed, and its recommendations are rarer still. The placements it does earn tend to sit near the top, which suggests that when an answer does engage with the brand, it engages favorably rather than dismissively. That is a narrow but usable foothold.
The gap to the leading brands is wide, so chasing overall share immediately would be inefficient. The more useful first move is to understand which answer contexts produce the brand's mentions and recommendations, then protect and extend those. A baseline scorecard would record where the brand currently appears and how it is described, giving later work something honest to compare against.
Because the brand's presence is thin, each mention carries weight. A single inaccurate description can shape a large share of what buyers see. That makes verification work disproportionately valuable here, and it should run alongside any effort to widen reach.
What changed since last month
Questions This Section Answers
- How did Made by Nacho counts and coverage differ across the available monthly snapshots?
Metric | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|
Mentions | 10 / 681 (1.47%) | 13 / 668 (1.95%) | 16 / 672 (2.38%) | 7 / 665 (1.05%) | 7 / 583 (1.20%) |
Recommendations | 8 / 681 (1.17%) | 11 / 668 (1.65%) | 11 / 672 (1.64%) | 6 / 665 (0.90%) | 2 / 583 (0.34%) |
Top 3 recommendations | 6 / 681 (0.88%) | 6 / 668 (0.90%) | 8 / 672 (1.19%) | 4 / 665 (0.60%) | 2 / 583 (0.34%) |
#1 recommendations | 4 / 681 (0.59%) | 4 / 668 (0.60%) | 6 / 672 (0.89%) | 3 / 665 (0.45%) | 2 / 583 (0.34%) |
From October 2026 to November 2026, Made by Nacho's mention count stayed at 7, while its recommendation count fell from 6 to 2. The recommendation rate was 0.90% and 0.34% respectively.
The monthly record shows the brand's mentions holding steady between the two most recent samples while recommendations dropped. The earlier months show higher recommendation counts, so the latest figure is a low point in the recorded series rather than a stable level.
The samples differ in size between months, and the answers included are not the same set each time. That limits how much can be read into month-to-month movement. The observed change in recommendations should be treated as a recorded result to investigate, not as evidence that something specific went wrong or that any prior action worked.
A sensible response is to look at the answers behind the recent recommendations and compare them with earlier ones, focusing on how the brand was described and in what context. That review would inform whether the pattern is about wording, placement or simply which questions were asked.
AI recommendation trend
Observed recommendation rate (%), Jul 2026 to Nov 2026
- Made by Nacho0.34%
Separate selected monthly samples. Missing points are unavailable, not zero. Provider/prompt equivalence is unverified; rate movement does not demonstrate causation.
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Step 1. Measure
Questions This Section Answers
- What should the agency measure and verify first for Made by Nacho?
AI answers contained 0 conflicting claims about Made by Nacho: 0 critical, 0 high, 0 medium, 0 low. Of these, 0 were rated critical or high priority; the critical claims are included in that total. These ratings help prioritize fact-checking. They do not establish that a company or publisher made an error.
No conflicting claims about Made by Nacho were recorded in the answers reviewed, so there is no fact-check queue to work through at present. That is a clean starting position, but it is also a thin one: with so few mentions, the absence of conflicts partly reflects limited exposure rather than confirmed accuracy.
The measurement step should therefore do two things. First, build a visibility comparison that shows where the brand appears relative to competitors and in which kinds of answers. Second, keep a standing list of claims to verify as new mentions appear, so that any description of the brand can be checked against primary sources before it is treated as a problem.
This gives the client a priority order grounded in what answers actually say, rather than in assumptions about what buyers are told.
Step 2. Make the website consistent
Questions This Section Answers
- Which recorded claim differences about Made by Nacho should be verified before proposed page edits?
No results are available for this part of the analysis.
Both columns quote AI answers, not verified company facts. Resolve the entity, date and source before deciding whether a correction is warranted; different dates can explain an apparent conflict.
No disputed topics were supplied for this part of the analysis, so there is nothing to adjudicate between competing descriptions. The useful work here is preparatory: agreeing which brand facts are approved, where they come from, and who confirms them.
With that in place, page briefs can be drafted conditionally, marked as pending verification until the underlying facts are confirmed against current primary sources. Any apparent conflict should first be checked for entity, date and source differences, since those often explain discrepancies without anyone being at fault.
This keeps the website work honest. Briefs describe what a page should say once facts are settled, rather than asserting a correction before the evidence supports one.
Step 3. Align the external narrative
Questions This Section Answers
- Which cited third-party pages are relevant to fact review for Made by Nacho?
Cited page selected for review | Citation appearances in all captured answers | Answers mentioning the company | Conflicting claims linked to this page |
|---|---|---|---|
https://cats.com/made-by-nacho-cat-food-review | 2 | 2 | 0 |
https://felineliving.net/made-by-nacho-cat-food-review/ | 2 | 2 | 0 |
https://catfoodadvisor.com/reviews/made-by-nacho-kibble-dry/ | 1 | 1 | 0 |
https://catfoodadvisor.com/reviews/made-by-nacho-shreds/ | 1 | 1 | 0 |
https://catster.com/nutrition/made-by-nacho-cat-food-review/ | 1 | 1 | 0 |
https://chewy.com/made-by-nacho-bone-broth-infused-cage/dp/756478 | 1 | 1 | 0 |
These pages were selected because they relate to the company in the captured answers. Their current contents still need checking before any correction request. A page linked to a conflicting claim is not necessarily its cause, and the same answer may contribute to more than one row.
A small set of review and retailer pages was selected for review because they relate to the brand in captured answers. None of them is linked to a conflicting claim, and citation alone does not show that a page influenced an answer. Their current contents still need checking before any request is considered.
The proposed work is a focused source review: read each page as it stands today, note how the brand is described, and identify anything that is clearly out of date or inaccurate against approved facts. Where a genuine issue exists, a polite evidence-backed request can follow. Where the page is accurate, the decision is to leave it alone and record why.
This protects relationships with publishers and keeps requests credible.
Step 4. Optimize priority company pages
Questions This Section Answers
- Which observed Made by Nacho website pages should receive review briefs?
Company website page | Citation appearances in all captured answers | Benchmark answers citing the page | Recommending answers citing the page |
|---|---|---|---|
https://madebynacho.com/blogs/from-nacho-s-deck/nacho-s-lifelong-vet-shares-her-tips-on-cat-hydration | 1 | 1 | 0 |
https://madebynacho.com/collections/cat-food-toppers | 1 | 0 | 0 |
https://madebynacho.com/products/cuts-in-gravy-variety-pack | 1 | 1 | 1 |
https://madebynacho.com/products/flaked-chicken-beef | 1 | 1 | 0 |
The company's website was cited 4 times across 4 distinct page addresses; the table shows 4 pages selected for review. Zeros in the answer columns mean no matching answers were recorded. A cited page is not automatically a page that accompanied a recommendation.
The brand's own site was cited across a handful of distinct pages, including product pages and a hydration article. Only one of those pages appears in answers that also recommend the brand, so most owned citations are not currently accompanying an endorsement.
Page briefs should use approved facts and the questions buyers actually ask, rather than restating marketing copy. Each brief would specify the page's purpose, the facts it may state, the questions it should answer and the evidence behind any claim. Existing coverage should be checked before proposing new pages, since some questions may already be addressed.
The aim is to make priority pages clearer and more citable, not to flood the site with new content.
Step 5. Publish around buyer questions
Questions This Section Answers
- Which observed buyer questions support content briefs for Made by Nacho?
Question observed in the research | Benchmark answers to this question | Company mentions | Company recommendations |
|---|---|---|---|
Is Nacho cat food high quality? | 2 | 2 | 1 |
Is Made by Nacho good cat food? | 1 | 1 | 1 |
What kind of broth can I give my cat? | 1 | 1 | 0 |
hydrating cat food | 1 | 1 | 0 |
name brand cat food | 1 | 1 | 0 |
what is flaked cat food | 1 | 1 | 0 |
These are recorded answer observations, not search volume, verified demand, or proof of missing website content.
The recorded questions cluster around quality and suitability, with a secondary group about broth, hydration and flaked food formats. The brand was mentioned in answers to most of these questions and recommended in a couple, which suggests the quality questions are the most productive ground to build on.
Proposed content briefs would address these buyer questions directly, using approved facts and plain explanations of ingredients, formats and feeding. Each brief should first check whether the site already answers the question well; where it does, the work is refinement rather than a new page.
These observations are recorded answer activity, not search demand, so the briefs should be treated as hypotheses to test against the site's own evidence.
Our 90-day action plan
Questions This Section Answers
- How should the agency sequence the proposed Made by Nacho work and judge completion?
Period | Deliverable | Completion criterion |
|---|---|---|
Days 1–30 | Baseline scorecard, scoped fact-review register and page/source shortlist | Each record has an owner, evidence requirement and review status |
Days 31–60 | Approved page briefs and justified publisher requests | Separate confirmed edits, no-change decisions, requests and responses |
Days 61–90 | Buyer-content briefs and a fresh scorecard | Record work completed separately from measured answer outcomes and comparability limits |
The first month establishes the baseline: a scorecard of current visibility, a scoped register of claims to verify with named owners, and a shortlist of pages and sources worth reviewing. Each record needs an evidence requirement and a review status so nothing sits unresolved.
The second month turns confirmed findings into page briefs and, where justified, publisher requests. Confirmed edits, no-change decisions, requests sent and responses received are tracked separately, so the client can see what was done versus what was merely proposed.
The third month adds buyer-question content briefs and a fresh scorecard. Completed work is reported separately from measured answer outcomes, and the comparability limits between samples are stated plainly rather than glossed over.
Methodology
Questions This Section Answers
- How are Made by Nacho answer metrics and citation populations defined?
This report covers 2026-11. The exact dates when the original AI answers were collected have not been verified. The visibility rates use 583 answers that met the benchmark's inclusion rules. A company is recommended only when the answer both endorses it and uses positive wording. Top 3 and first-place counts are part of those recommendations, not extra recommendations.
An answer can mention or recommend several companies, so company counts cannot be added to find the number of distinct answers. The net sentiment score is positive minus negative mentions, divided by all company mentions; it describes answer wording, not customer satisfaction.
The wider citation analysis covers 800 captured answers and 5426 appearances of cited URLs. Citation appearances across all captured answers differ from the number of benchmark answers citing a page and the number that also recommend a company. The current contents of cited pages and disputed company claims still need independent verification.
Monthly sample coverage:
Reporting month | Answers included | AI services covered | Services |
|---|---|---|---|
Jul 2026 | 681 | 6 | ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity |
Aug 2026 | 668 | 6 | ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity |
Sep 2026 | 672 | 6 | ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity |
Oct 2026 | 665 | 6 | ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity |
Nov 2026 | 583 | 6 | ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity |
The answer samples differ between months. These comparisons show how the recorded results changed; they do not establish why they changed.
The visibility figures rest on answers that met the benchmark's inclusion rules, and the exact collection dates for the original answers have not been verified. A recommendation requires both an endorsement and positive wording, and top placements sit inside recommendations rather than adding to them.
Answers can mention several companies, so company counts cannot be summed to find distinct answers. Sentiment describes answer wording, not customer satisfaction. The citation analysis covers a wider set of captured answers than the benchmark, and cited pages still need independent checking.
Monthly samples differ, so comparisons show how recorded results changed, not why.
Our first three priorities
First, verify before correcting. With no conflicting claims recorded, the immediate task is to agree approved brand facts and a standing check for new mentions, so any future discrepancy can be assessed against primary sources rather than acted on immediately.
Second, review the selected external pages as they stand today and decide, page by page, whether a request is warranted. Accurate pages should be left alone and the decision recorded.
Third, draft buyer-question briefs around quality and suitability, checking existing site coverage first. These three strands give the client a defensible base before any effort to widen visibility, and they keep proposed work clearly separate from measured outcomes.
/ Learn More
Understanding AI search visibility.
AI search experiences create answers by pulling information from many places online and summarizing it into a single response.
What Is AI Citation Intelligence?
What Is Citation Architecture?
What Is Generative Engine Optimization?
What Is AI Share of Voice?
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