NoGood Appears in 11.5% of AI Answers. Here's Our Five-Step Plan to Improve Its AI Visibility.

Mark HuntleyBy Mark HuntleyFounder and CEO
10 minutes read

Key Takeaways

  • NoGood is mentioned in 54 of 470 benchmark AI answers, but most appearances are lower in the response list than the leading agencies.
  • Its mentions are almost entirely positive, with recommendations nearly matching mentions and no negative framing recorded.
  • The main gap is placement: only a small share of recommendations reach the top three, and first-place finishes are rarer still.
  • The recommended plan focuses on verified facts, owned-page updates, third-party citation review, and content built around buyer questions.

Answer Capsule

In November 2026, NoGood appeared in 54 of 470 AI answers included in the Enterprise SEO Marketing Agencies benchmark (11.49%). It received 53 recommendations (11.28%), with 30 Top 3 placements and 6 first-place recommendations. A mention means the company appeared in an answer; a recommendation means the answer affirmatively endorsed it.

Our plan compares the company with its competitors, checks conflicting AI claims against reliable sources, and identifies website pages, third-party sources and buyer questions to address. The historical results show how the figures changed across available months. Different monthly samples limit those comparisons, and conflicting AI claims require verification before corrections are proposed.

Current AI visibility

Questions This Section Answers

  • How do NoGood mentions, recommendations and placements compare with its Enterprise SEO Marketing Agencies peers?

NoGood recorded 54 mentions (11.49%) and 53 recommendations (11.28%) across 470 answers included in the benchmark. Top 3 placements numbered 30; first-place recommendations numbered 6. Framing among its mentions was 53 positive, 1 neutral and 0 negative.

Rank

Company

Mentions

Mention rate

Recommendations

Recommendation rate

Top 3

Top 3 rate

#1

#1 rate

1

WebFX

345

73.40%

333

70.85%

256

54.47%

175

37.23%

2

Directive

194

41.28%

189

40.21%

106

22.55%

32

6.81%

3

Searchbloom

188

40.00%

172

36.60%

86

18.30%

16

3.40%

4

Siege Media

152

32.34%

149

31.70%

77

16.38%

18

3.83%

5

Omniscient Digital

95

20.21%

88

18.72%

53

11.28%

9

1.91%

6

First Page Sage

90

19.15%

81

17.23%

54

11.49%

16

3.40%

7

iPullRank

70

14.89%

64

13.62%

48

10.21%

21

4.47%

8

NoGood

54

11.49%

53

11.28%

30

6.38%

6

1.28%

9

Seer Interactive

45

9.57%

43

9.15%

26

5.53%

4

0.85%

10

Avenue Z

6

1.28%

5

1.06%

1

0.21%

0

0.00%

NoGood sits in the lower half of this benchmark: it appears in roughly one answer in nine and is recommended almost as often as it is mentioned, so its mentions are largely endorsements rather than passing references. That is a healthy ratio for a smaller share, but the absolute reach is modest next to the leaders.

The placement picture is thinner still. Only a small slice of NoGood's recommendations land in the top three, and first-place finishes are rarer again. Buyers who see the company at all usually see it late in a list, which matters because the first names in an answer carry the most weight.

Framing is almost uniformly positive, with no negative mentions recorded. That gives the agency a clean base to build on. The practical next step is a visibility scorecard that tracks reach, recommendation and placement separately, so improvement in one is not mistaken for progress in another.

What changed since last month

Questions This Section Answers

  • How did NoGood counts and coverage differ across the available monthly snapshots?

Metric

Jul 2026

Aug 2026

Sep 2026

Oct 2026

Nov 2026

Mentions

57 / 446 (12.78%)

57 / 455 (12.53%)

71 / 502 (14.14%)

60 / 480 (12.50%)

54 / 470 (11.49%)

Recommendations

52 / 446 (11.66%)

54 / 455 (11.87%)

65 / 502 (12.95%)

57 / 480 (11.88%)

53 / 470 (11.28%)

Top 3 recommendations

42 / 446 (9.42%)

27 / 455 (5.93%)

40 / 502 (7.97%)

33 / 480 (6.88%)

30 / 470 (6.38%)

#1 recommendations

14 / 446 (3.14%)

13 / 455 (2.86%)

14 / 502 (2.79%)

8 / 480 (1.67%)

6 / 470 (1.28%)

From October 2026 to November 2026, NoGood's mention count fell from 60 to 54, while its recommendation count fell from 57 to 53. The recommendation rate was 11.88% and 11.28% respectively.

Across the recent monthly samples, NoGood's mention and recommendation counts have drifted down from their September peak, and the top-three and first-place counts have eased over the same stretch. The November sample is smaller than several earlier months, so the movement should be read as a record of what these particular answers contained, not as a like-for-like trend.

What stands out is the placement softening more than the overall presence. The company is still being named at a similar order of magnitude, but it is finishing lower when it does appear. That is the pattern worth watching, because placement shapes how much attention a mention receives.

We would set up a month-by-month scorecard that keeps reach, recommendation and placement on separate lines, and flag any month where the answer sample differs materially before drawing conclusions.

AI recommendation trend

Observed recommendation rate (%), Jul 2026 to Nov 2026

0%3.75%7.5%11.25%15%Jul 2026Aug 2026Sep 2026Oct 2026Nov 202611.66%Jul 2026: 11.66%11.87%Aug 2026: 11.87%12.95%Sep 2026: 12.95%11.88%Oct 2026: 11.88%11.28%Nov 2026: 11.28%
  • NoGood11.28%

Separate selected monthly samples. Missing points are unavailable, not zero. Provider/prompt equivalence is unverified; rate movement does not demonstrate causation.

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Step 1. Measure

Questions This Section Answers

  • What should the agency measure and verify first for NoGood?

AI answers contained 0 conflicting claims about NoGood: 0 critical, 0 high, 0 medium, 0 low. Of these, 0 were rated critical or high priority; the critical claims are included in that total. These ratings help prioritize fact-checking. They do not establish that a company or publisher made an error.

No conflicting claims about NoGood surfaced in the captured answers, so there is no immediate factual fire to put out. That is a useful starting position: the priority shifts from correction to protection, making sure the claims that do appear stay accurate as the company's positioning evolves.

A visibility comparison would show where NoGood gains and loses ground against the agencies it most often appears beside, separating presence from placement. A short list of claims to fact-check would then give the team a defined set of statements to confirm against primary sources.

Together these give the client a clear order of work rather than a scattered to-do list.

Step 2. Make the website consistent

Questions This Section Answers

  • Which recorded claim differences about NoGood should be verified before proposed page edits?

No results are available for this part of the analysis.

Both columns quote AI answers, not verified company facts. Resolve the entity, date and source before deciding whether a correction is warranted; different dates can explain an apparent conflict.

No disputed topics were supplied for this part of the analysis, so there is nothing to adjudicate here. The right posture is preparatory: confirm the company's core facts, service descriptions and positioning against primary sources before any page work begins.

Where an apparent conflict does arise later, the first step is to resolve the entity, the date and the source. Different publication dates can make two statements look contradictory when they are simply describing different moments.

Only after that check would we draft conditional page briefs, and only for claims the client has confirmed. Anything ambiguous stays out of the correction queue until the facts are settled.

Step 3. Align the external narrative

Questions This Section Answers

  • Which cited third-party pages are relevant to fact review for NoGood?

Cited page selected for review

Citation appearances in all captured answers

Answers mentioning the company

Conflicting claims linked to this page

https://digitalsuccess.us/blog/top-10-digital-marketing-agencies-in-the-usa-2026.html

18

5

0

https://sweatpantsagency.com/the-top-9-digital-marketing-agencies

6

5

0

https://directiveconsulting.com/blog/top-performance-marketing-agencies/

5

5

0

https://webtonic.io/blog/best-global-marketing-agencies

5

5

0

https://andersoncollaborative.com/best-growth-marketing-agencies-in-the-united-states-accelerating-brand-expansion-through-innovative-strategies/

6

4

0

https://scalerrs.co/blog/best-growth-marketing-agencies-for-saas

4

4

0

These pages were selected because they relate to the company in the captured answers. Their current contents still need checking before any correction request. A page linked to a conflicting claim is not necessarily its cause, and the same answer may contribute to more than one row.

The cited pages selected for review are third-party listicles and agency blogs that discuss NoGood alongside competitors. None carries a conflicting claim in the captured answers, so this is an opportunity to strengthen presence rather than a repair job.

Before any outreach, each page's current contents need checking against primary sources. A citation tells us an answer drew on a page; it does not tell us the page shaped the answer, and it certainly does not prove the publisher got anything wrong.

We would review the most relevant pages first, then prepare evidence-backed requests only where a genuine gap or inaccuracy is confirmed. Publishers control their own content, so requests are framed as offers of accurate information, not demands.

Step 4. Optimize priority company pages

Questions This Section Answers

  • Which observed NoGood website pages should receive review briefs?

Company website page

Citation appearances in all captured answers

Benchmark answers citing the page

Recommending answers citing the page

https://nogood.io/blog/performance-marketing-agencies/

4

4

4

https://nogood.io/blog/b2b-marketing-agencies/

2

2

1

https://nogood.io/blog/global-marketing-agencies/

2

2

2

https://nogood.io/blog/growth-marketing-agencies/

2

2

2

https://nogood.io/blog/youtube-advertising-agency/

2

2

0

https://nogood.io/

1

1

1

https://nogood.io/blog/best-advertising-agencies-los-angeles/

1

1

0

https://nogood.io/blog/marketing-agencies-usa/

1

1

1

The company's website was cited 18 times across 11 distinct page addresses; the table shows 8 pages selected for review. Zeros in the answer columns mean no matching answers were recorded. A cited page is not automatically a page that accompanied a recommendation.

NoGood's own site is cited across a spread of blog pages, with the performance marketing agencies article drawing the most appearances and the others trailing well behind. Several cited pages sit in answer sets that recommend the company, while a few appear without a matching recommendation.

That split is worth examining. A page can be cited as background without ever accompanying an endorsement, which suggests the content is useful but not persuasive. The homepage and the Los Angeles and YouTube pages fall into that quieter group.

We would prepare page briefs for the strongest candidates, built on approved facts and the questions buyers actually ask, and check existing coverage before proposing anything new. A citation is not proof the page drove a recommendation.

Step 5. Publish around buyer questions

Questions This Section Answers

  • Which observed buyer questions support content briefs for NoGood?

Question observed in the research

Benchmark answers to this question

Company mentions

Company recommendations

What are the best growth marketing agencies?

4

4

4

What is the best growth marketing agency?

4

4

4

Who are the top performance marketing agencies?

3

3

3

What are the best digital marketing companies?

2

2

2

What are the top 10 marketing companies?

2

2

2

What are top marketing companies?

2

2

2

Which is the best company for marketing?

2

2

2

best ai seo agencies

2

2

2

These are recorded answer observations, not search volume, verified demand, or proof of missing website content.

The recorded questions cluster around growth, performance and general best-agency searches, with a smaller thread on AI SEO. NoGood appears and is recommended in the growth and performance questions, which is where its current strength lies.

These are observed answer questions, not search volume or verified demand, so they should guide content topics rather than dictate a keyword strategy. The absence of a question from this list does not mean buyers are not asking it.

We would turn the strongest questions into buyer-content briefs, checking first whether the site already covers the topic well. Where coverage exists, the brief becomes an update; where it does not, a new page is proposed with a clear purpose.

Our 90-day action plan

Questions This Section Answers

  • How should the agency sequence the proposed NoGood work and judge completion?

Period

Deliverable

Completion criterion

Days 1–30

Baseline scorecard, scoped fact-review register and page/source shortlist

Each record has an owner, evidence requirement and review status

Days 31–60

Approved page briefs and justified publisher requests

Separate confirmed edits, no-change decisions, requests and responses

Days 61–90

Buyer-content briefs and a fresh scorecard

Record work completed separately from measured answer outcomes and comparability limits

The first month establishes the baseline: a visibility scorecard, a scoped fact-review register and a shortlist of pages and sources worth attention. Each record gets an owner, an evidence requirement and a review status so nothing sits unresolved.

The second month turns confirmed findings into approved page briefs and justified publisher requests, with confirmed edits, no-change decisions, requests and responses logged separately. The third month adds buyer-content briefs and a fresh scorecard.

Delivered work is tracked apart from measured answer outcomes. Completing a brief or sending a request is not the same as a change in visibility, and the plan keeps those two records distinct.

Methodology

Questions This Section Answers

  • How are NoGood answer metrics and citation populations defined?

This report covers 2026-11. The exact dates when the original AI answers were collected have not been verified. The visibility rates use 470 answers that met the benchmark's inclusion rules. A company is recommended only when the answer both endorses it and uses positive wording. Top 3 and first-place counts are part of those recommendations, not extra recommendations.

An answer can mention or recommend several companies, so company counts cannot be added to find the number of distinct answers. The net sentiment score is positive minus negative mentions, divided by all company mentions; it describes answer wording, not customer satisfaction.

The wider citation analysis covers 800 captured answers and 5511 appearances of cited URLs. Citation appearances across all captured answers differ from the number of benchmark answers citing a page and the number that also recommend a company. The current contents of cited pages and disputed company claims still need independent verification.

Monthly sample coverage:

Reporting month

Answers included

AI services covered

Services

Jul 2026

446

6

ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity

Aug 2026

455

6

ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity

Sep 2026

502

6

ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity

Oct 2026

480

6

ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity

Nov 2026

470

6

ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity

The answer samples differ between months. These comparisons show how the recorded results changed; they do not establish why they changed.

The visibility figures rest on answers that met the benchmark's inclusion rules, and the exact collection dates for the original answers have not been verified. A company counts as recommended only when an answer endorses it with positive wording; top-three and first-place counts sit inside those recommendations rather than adding to them.

Because one answer can mention several companies, company counts cannot be summed to find distinct answers. The wider citation analysis covers a larger set of captured answers than the benchmark, so citation appearances and benchmark citations are different measures.

Monthly samples differ, and the comparisons show how recorded results changed, not why.

Our first three priorities

First, confirm the company's core facts and positioning against primary sources, so any later page or publisher work rests on verified information rather than assumption. This is the foundation for everything else and costs little to start.

Second, prepare page briefs for the owned pages that are cited most often, focusing on why they earn citations without accompanying recommendations. The performance marketing article is the natural first candidate, with the growth and global pages close behind.

Third, build buyer-question content around the growth and performance themes where NoGood already appears, checking existing coverage before commissioning anything new. Alongside these, keep the monthly scorecard running so reach, recommendation and placement stay visible as separate measures.

/ Learn More

Understanding AI search visibility.

AI search experiences create answers by pulling information from many places online and summarizing it into a single response.

What Is AI Citation Intelligence?
AI citation intelligence is the process of measuring where AI platforms source their information and how frequently a brand is mentioned or referenced in AI-generated responses. Because LLMs synthesize across multiple sources, the sites and brands that appear repeatedly tend to influence how a topic or company is framed. This practice focuses on identifying which sources shape AI outputs and tracking brand visibility across different AI systems.
What Is Citation Architecture?
Citation architecture describes the set of sources that consistently inform how AI systems talk about a brand, product, or topic. LLMs draw from websites, articles, forums, and public discussion, and the sources they rely on most often become the backbone of their answers. Building strong citation architecture means ensuring that accurate, credible, high authority sources are the ones most likely to shape the way AI tools summarize and recommend a brand.
What Is Generative Engine Optimization?
Generative engine optimization (GEO) is the practice of improving the chances that AI systems use and cite your brand or content when generating answers. While traditional SEO is centered on ranking pages in search results, GEO focuses on how LLMs retrieve, interpret, and combine information when responding to a question. The objective is to strengthen the content and sources AI systems rely on, so your brand is treated as a trusted reference in AI responses.
What Is AI Share of Voice?
AI share of voice tracks how often a brand appears in AI-generated answers compared with competitors in the same category. It reflects visibility across AI platforms such as ChatGPT, Gemini, Claude, and Perplexity. Monitoring AI share of voice helps organizations see whether AI systems consistently include and recommend their brand for key queries or whether competitor brands are showing up more often.

About The Author

Mark Huntley

Mark Huntley

Founder and CEO

Mark Huntley, J.D. is founder of CiteWorks Studio, a strategic advisory focused on visibility, authority, and recommendation presence in AI-shaped search environments. His work centers on embedding-level GEO, vector optimization, and cosine gap engineering — helping brands align their digital presence with the retrieval systems that increasingly shape discovery, interpretation, and choice.

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