Cooney & Conway Appears in 18.9% of AI Answers. Here's Our Five-Step Plan to Improve Its AI Visibility.

Mark HuntleyBy Mark HuntleyFounder and CEO
10 minutes read

Key Takeaways

  • Cooney & Conway is mentioned in 38 of 201 benchmark AI answers and recommended in 36, with mostly positive framing.
  • The main gap is presence: when the firm appears, it is usually endorsed, but it trails the leading competitors in overall coverage.
  • One low-severity claim conflict was identified around years of experience and should be verified against primary sources before any page edits.
  • The plan focuses on strengthening existing company pages, reviewing cited third-party sources, and building content around buyer questions already observed in the benchmark.

Answer Capsule

In November 2026, Cooney & Conway appeared in 38 of 201 AI answers included in the Mesothelioma Lawyers benchmark (18.91%). It received 36 recommendations (17.91%), with 25 Top 3 placements and 9 first-place recommendations. A mention means the company appeared in an answer; a recommendation means the answer affirmatively endorsed it.

Our plan compares the company with its competitors, checks conflicting AI claims against reliable sources, and identifies website pages, third-party sources and buyer questions to address. The historical results show how the figures changed across available months. Different monthly samples limit those comparisons, and conflicting AI claims require verification before corrections are proposed.

Current AI visibility

Questions This Section Answers

  • How do Cooney & Conway mentions, recommendations and placements compare with its Mesothelioma Lawyers peers?

Cooney & Conway recorded 38 mentions (18.91%) and 36 recommendations (17.91%) across 201 answers included in the benchmark. Top 3 placements numbered 25; first-place recommendations numbered 9. Framing among its mentions was 36 positive, 2 neutral and 0 negative.

Rank

Company

Mentions

Mention rate

Recommendations

Recommendation rate

Top 3

Top 3 rate

#1

#1 rate

1

Simmons Hanly Conroy

182

90.55%

167

83.08%

145

72.14%

93

46.27%

2

Weitzlux

91

45.27%

85

42.29%

78

38.81%

17

8.46%

3

Shrader & Associates

54

26.87%

37

18.41%

23

11.44%

5

2.49%

4

Cooney & Conway

38

18.91%

36

17.91%

25

12.44%

9

4.48%

5

Sokolove Law

50

24.88%

23

11.44%

15

7.46%

0

0.00%

6

Nemeroff Law

23

11.44%

21

10.45%

16

7.96%

5

2.49%

7

Kazan McClain

24

11.94%

17

8.46%

9

4.48%

3

1.49%

8

Belluck & Fox

15

7.46%

15

7.46%

7

3.48%

1

0.50%

9

Goldberg Persky White

6

2.99%

6

2.99%

6

2.99%

2

1.00%

10

Galiher DeRobertis

2

1.00%

2

1.00%

1

0.50%

1

0.50%

Cooney & Conway appears in a meaningful share of the benchmark answers and is recommended in almost every answer that mentions it. That pairing matters more than raw reach: when the firm surfaces, the answers tend to endorse it rather than merely list it. The gap to the leading firms is mainly one of presence, not sentiment.

The framing record is almost entirely positive, with no negative mentions. That is a strong position to protect, but it also means the firm's visibility depends on being included at all. The agency would treat reach as the priority and reputation as something to safeguard rather than rebuild.

Placement depth is a separate question from recommendation. The firm earns a solid number of top placements, but first-place positions are fewer. The agency would examine which question types produce the strongest placements and focus content work there.

What changed since last month

Questions This Section Answers

  • How did Cooney & Conway counts and coverage differ across the available monthly snapshots?

Metric

Oct 2026

Nov 2026

Mentions

25 / 187 (13.37%)

38 / 201 (18.91%)

Recommendations

25 / 187 (13.37%)

36 / 201 (17.91%)

Top 3 recommendations

22 / 187 (11.76%)

25 / 201 (12.44%)

#1 recommendations

7 / 187 (3.74%)

9 / 201 (4.48%)

Only months with verified results are shown. Monthly sample coverage is listed in Methodology.

From October 2026 to November 2026, Cooney & Conway's mention count rose from 25 to 38, while its recommendation count rose from 25 to 36. The recommendation rate was 13.37% and 17.91% respectively.

The November sample shows more mentions and more recommendations than October, and the recommendation rate moved upward as well. Top placements and first-place positions also rose. These are observed movements in two separately selected samples, not a trend line.

The answer samples differ between months, so the comparison shows what was recorded rather than why it changed. The agency would not present the movement as evidence that any prior action worked. Instead, it would keep the monthly scorecard as a running record and watch whether the pattern holds across further samples.

For the client, the practical reading is that current visibility is stronger than the prior month's record, while the comparability limit stays attached to that statement.

AI recommendation trend

Observed recommendation rate (%), Oct 2026 to Nov 2026

  • Cooney & Conway+4.54 pp
    Oct 202613.37%
    Nov 202617.91%

Separate selected monthly samples. Missing points are unavailable, not zero. Provider/prompt equivalence is unverified; rate movement does not demonstrate causation.

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Step 1. Measure

Questions This Section Answers

  • What should the agency measure and verify first for Cooney & Conway?

AI answers contained 1 conflicting claim about Cooney & Conway: 0 critical, 0 high, 0 medium, 1 low. Of these, 0 were rated critical or high priority; the critical claims are included in that total. These ratings help prioritize fact-checking. They do not establish that a company or publisher made an error.

A visibility comparison gives the client a clear starting point: where the firm appears, how often it is endorsed, and which competitors occupy the space ahead of it. That framing helps decide whether to invest in broader presence or deeper placement.

The fact-check list is deliberately short. One low-severity conflicting claim was recorded, concerning years of experience. Low severity does not mean unimportant, but it does mean the claim can be reviewed without urgency and without assuming anyone made a mistake.

The agency would combine both into a single scorecard so the client can see reach and claim accuracy side by side, with each item assigned an owner and a review status.

Step 2. Make the website consistent

Questions This Section Answers

  • Which recorded claim differences about Cooney & Conway should be verified before proposed page edits?

Review topic

Severity

Recorded AI claim A

Recorded AI claim B

years of experience

low

over 65 years

over 60 years

Both columns quote AI answers, not verified company facts. Resolve the entity, date and source before deciding whether a correction is warranted; different dates can explain an apparent conflict.

The only recorded conflict concerns how many years of experience the firm has. Both versions come from AI answers, not from verified company facts, so neither should be treated as correct until the underlying dates and sources are checked.

Different reference dates can produce an apparent conflict without anyone being wrong. The agency would confirm the firm's founding date and the wording it uses publicly, then decide whether any correction is warranted at all.

If verification supports a single figure, the agency would prepare a page brief using approved language. If it does not, the item stays open with a documented no-change decision rather than a speculative edit.

Step 3. Align the external narrative

Questions This Section Answers

  • Which cited third-party pages are relevant to fact review for Cooney & Conway?

Cited page selected for review

Citation appearances in all captured answers

Answers mentioning the company

Conflicting claims linked to this page

https://asbestos.com/mesothelioma-lawyer/law-firm/cooney-conway/

7

7

1

https://shraderlaw.com/practice-areas/asbestos-exposure/illinois-mesothelioma-lawyers/

6

6

1

https://simmonsfirm.com/mesothelioma/lawyer/illinois-mesothelioma-lawyer/

5

5

1

https://mesotheliomahub.com/legal-help/illinois-mesothelioma-attorney/

4

4

1

https://samndan.com/chicago-mesothelioma-lawyer/

4

4

1

https://simmonsfirm.com/

2

1

1

These pages were selected because they relate to the company in the captured answers. Their current contents still need checking before any correction request. A page linked to a conflicting claim is not necessarily its cause, and the same answer may contribute to more than one row.

Several third-party pages were selected for review because they are cited alongside the firm in captured answers. Citation does not establish influence, and a page linked to a conflicting claim is not necessarily its cause. Current contents still need checking before any request is made.

The agency would review each page against primary sources first, then decide whether a factual correction is justified. Where the page is accurate, no request is appropriate. Where a genuine discrepancy exists, the agency would prepare a specific, evidence-backed request and record the response.

This work is about accuracy in the sources buyers may encounter, not about assuming control over publisher content.

Step 4. Optimize priority company pages

Questions This Section Answers

  • Which observed Cooney & Conway website pages should receive review briefs?

Company website page

Citation appearances in all captured answers

Benchmark answers citing the page

Recommending answers citing the page

https://cooneyconway.com/mesothelioma-lawyer

12

12

11

https://cooneyconway.com/

4

4

4

The company's website was cited 16 times across 2 distinct page addresses; the table shows 2 pages selected for review. Zeros in the answer columns mean no matching answers were recorded. A cited page is not automatically a page that accompanied a recommendation.

The firm's own pages are already cited in answers, including the mesothelioma lawyer page and the homepage. That gives the agency a concrete starting point: strengthen pages that already earn citations rather than build new ones from scratch.

Page briefs would use approved facts only, organized around the questions buyers actually ask. The agency would check existing coverage before proposing anything new, so the work improves what is there rather than duplicating it.

A citation is not proof that a page drove a recommendation. The briefs would aim to make the pages clearer and more complete, with outcomes measured separately.

Step 5. Publish around buyer questions

Questions This Section Answers

  • Which observed buyer questions support content briefs for Cooney & Conway?

Question observed in the research

Benchmark answers to this question

Company mentions

Company recommendations

Who is the best mesothelioma attorney?

4

3

3

What is the best mesothelioma law firm?

5

2

2

Who is the best mesothelioma lawyer?

5

2

2

Who's the best for an asbestos lawsuit?

5

2

2

illinois mesothelioma lawyer

2

2

2

mesothelioma attorney chicago

2

2

2

mesothelioma trial attorney

2

2

1

asbestos exposure lawyers

1

1

1

These are recorded answer observations, not search volume, verified demand, or proof of missing website content.

The recorded questions cluster around best-attorney and best-firm phrasing, with location-specific and practice-specific variants alongside them. The firm appears in answers to several of these questions, which suggests the content opportunity is about depth on the questions where it already surfaces.

These are answer observations, not search volume or verified demand. The agency would treat them as prompts for content briefs, checking existing pages first and proposing new material only where coverage is genuinely thin.

Buyer-question content would be written to answer plainly, using approved facts and avoiding claims the firm cannot substantiate.

Our 90-day action plan

Questions This Section Answers

  • How should the agency sequence the proposed Cooney & Conway work and judge completion?

Period

Deliverable

Completion criterion

Days 1–30

Baseline scorecard, scoped fact-review register and page/source shortlist

Each record has an owner, evidence requirement and review status

Days 31–60

Approved page briefs and justified publisher requests

Separate confirmed edits, no-change decisions, requests and responses

Days 61–90

Buyer-content briefs and a fresh scorecard

Record work completed separately from measured answer outcomes and comparability limits

The first month establishes the baseline: a scorecard, a scoped fact-review register, and a shortlist of pages and sources. Each record gets an owner, an evidence requirement and a review status, so nothing sits unresolved without a reason.

The second month turns verified findings into approved page briefs and, where justified, publisher requests. Confirmed edits, no-change decisions, requests and responses are tracked separately so the client can see what was done versus what was asked.

The third month adds buyer-content briefs and a fresh scorecard. Completed work is recorded separately from measured answer outcomes, and comparability limits stay attached to any month-to-month reading.

Methodology

Questions This Section Answers

  • How are Cooney & Conway answer metrics and citation populations defined?

This report covers 2026-11. The exact dates when the original AI answers were collected have not been verified. The visibility rates use 201 answers that met the benchmark's inclusion rules. A company is recommended only when the answer both endorses it and uses positive wording. Top 3 and first-place counts are part of those recommendations, not extra recommendations.

An answer can mention or recommend several companies, so company counts cannot be added to find the number of distinct answers. The net sentiment score is positive minus negative mentions, divided by all company mentions; it describes answer wording, not customer satisfaction.

The wider citation analysis covers 281 captured answers and 2162 appearances of cited URLs. Citation appearances across all captured answers differ from the number of benchmark answers citing a page and the number that also recommend a company. The current contents of cited pages and disputed company claims still need independent verification.

Monthly sample coverage:

Reporting month

Answers included

AI services covered

Services

Oct 2026

187

6

ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity

Nov 2026

201

6

ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity

July 2026 measured a different set of companies, so it is excluded from this comparison. August 2026 measured a different set of companies, so it is excluded from this comparison. September 2026 measured a different set of companies, so it is excluded from this comparison.

The answer samples differ between months. These comparisons show how the recorded results changed; they do not establish why they changed.

The reporting period is fixed, but the exact dates when the original answers were collected have not been verified, so treat the results as a snapshot rather than a precise timeline. Visibility rates rest only on answers that met the benchmark's inclusion rules, and a recommendation requires both an endorsement and positive wording.

An answer can mention several firms, so company counts cannot be added to find distinct answers. Sentiment describes answer wording, not client satisfaction. The wider citation analysis covers more answers than the benchmark, and cited pages still need independent checking. Monthly samples differ, so comparisons show what was recorded, not why it changed.

Our first three priorities

First, verify the years-of-experience claim against primary sources before any correction is considered. The conflict is low severity, but leaving it unresolved invites inconsistency across answers, and the fix is cheap once the founding date and public wording are confirmed.

Second, strengthen the firm's own cited pages with approved facts and clear answers to the best-attorney and location questions buyers ask. This builds on pages that already earn citations rather than starting from zero.

Third, review the selected third-party pages for accuracy and prepare evidence-backed requests only where a genuine discrepancy is confirmed. Throughout, the monthly scorecard keeps reach, placement and claim accuracy visible as separate measures.

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Understanding AI search visibility.

AI search experiences create answers by pulling information from many places online and summarizing it into a single response.

What Is AI Citation Intelligence?
AI citation intelligence is the process of measuring where AI platforms source their information and how frequently a brand is mentioned or referenced in AI-generated responses. Because LLMs synthesize across multiple sources, the sites and brands that appear repeatedly tend to influence how a topic or company is framed. This practice focuses on identifying which sources shape AI outputs and tracking brand visibility across different AI systems.
What Is Citation Architecture?
Citation architecture describes the set of sources that consistently inform how AI systems talk about a brand, product, or topic. LLMs draw from websites, articles, forums, and public discussion, and the sources they rely on most often become the backbone of their answers. Building strong citation architecture means ensuring that accurate, credible, high authority sources are the ones most likely to shape the way AI tools summarize and recommend a brand.
What Is Generative Engine Optimization?
Generative engine optimization (GEO) is the practice of improving the chances that AI systems use and cite your brand or content when generating answers. While traditional SEO is centered on ranking pages in search results, GEO focuses on how LLMs retrieve, interpret, and combine information when responding to a question. The objective is to strengthen the content and sources AI systems rely on, so your brand is treated as a trusted reference in AI responses.
What Is AI Share of Voice?
AI share of voice tracks how often a brand appears in AI-generated answers compared with competitors in the same category. It reflects visibility across AI platforms such as ChatGPT, Gemini, Claude, and Perplexity. Monitoring AI share of voice helps organizations see whether AI systems consistently include and recommend their brand for key queries or whether competitor brands are showing up more often.

About The Author

Mark Huntley

Mark Huntley

Founder and CEO

Mark Huntley, J.D. is founder of CiteWorks Studio, a strategic advisory focused on visibility, authority, and recommendation presence in AI-shaped search environments. His work centers on embedding-level GEO, vector optimization, and cosine gap engineering — helping brands align their digital presence with the retrieval systems that increasingly shape discovery, interpretation, and choice.

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