CiteWorks Studio

CLEAR (by Alclear, LLC) AI Market Strategy Report - Identity and Access Management

Mark HuntleyBy Mark HuntleyFounder and CEO
9 minutes read

Key Takeaways

  • CLEAR received zero mentions and zero valid recommendations across 255 qualified observations on six AI platforms in September 2026.
  • The brand showed no presence in any month from July through September 2026, indicating a sustained discovery gap rather than a one-month drop.
  • Okta and SailPoint dominated recommendation visibility in identity and access management, while CLEAR remained outside the competitive set.
  • The next step is to confirm which identity management prompts CLEAR should credibly appear in, then build owned content and third-party citations to support inclusion.

Answer Capsule

CLEAR (by Alclear, LLC) has no measurable presence in AI-generated recommendations for the Identity and Access Management category as of September 2026. The brand was not mentioned in any of the 255 qualified observations across six AI platforms, and it received zero valid recommendations across the entire July-to-September 2026 series. The clearest weakness is total absence from the public evidence layer that AI systems use to form category answers. The clearest opportunity is determining whether high-intent identity management prompts warrant CLEAR's inclusion, then building the citation and source footprint needed to enter recommendation conversations.

Who This Report Is For

This report is for brand, product marketing, and demand generation leaders at CLEAR (by Alclear, LLC) responsible for understanding how AI-driven discovery is shaping vendor selection in the identity and access management market.

Report Card

Field

Value

Report type

AI Company Market Strategy Report

Target company

CLEAR (by Alclear, LLC)

Category / market studied

Identity and Access Management

Reporting month

September 2026

AI platforms tracked

6 (ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, AI Mode)

Public high-intent clusters

1 active (Best Identity Management Solutions & Platforms)

AI observations analyzed

255

Competitors tracked

10

Executive Summary

CLEAR (by Alclear, LLC) recorded zero mentions and zero valid recommendations across all 255 qualified observations in September 2026. This absence is not a one-month anomaly. The brand held no presence in July 2026, August 2026, or September 2026, making it one of five tracked brands with no recommendation presence in any month of the series.

The Identity and Access Management category shows a two-brand leadership tier. Okta led with 38.0% valid recommendation coverage, followed by SailPoint at 34.1%. BeyondTrust held a distant third position at 10.6%. The remaining tracked brands, including CLEAR, registered at or near zero across all measured recommendation signals.

CLEAR's absence spans every platform tracked in the benchmark. The brand did not appear in ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, or AI Mode responses. Its raw mention presence rate was 0.00%, its valid recommendation coverage was 0.00%, and its net sentiment score was 0.00, reflecting no mentions to classify.

The strongest cluster in the category, Best Identity Management Solutions & Platforms, accounted for all 255 qualified observations. CLEAR had no presence in this cluster. The weakest signal for the brand is not negative framing but total invisibility: AI systems are not retrieving, citing, or synthesizing any public evidence that would place CLEAR in identity management recommendation conversations.

What CLEAR (by Alclear, LLC) Is Winning

The September 2026 benchmark data does not support any evidence-backed wins for CLEAR (by Alclear, LLC). The brand recorded zero mentions, zero valid recommendations, zero top-three placements, and zero rank-one placements across all tracked platforms.

The only neutral observation is the absence of negative framing. CLEAR received no negative mentions in any month of the series, but this reflects a lack of presence rather than a positive positioning signal. With no public evidence layer surfacing the brand in identity management contexts, there are no measured strengths to report from this dataset.

Where CLEAR (by Alclear, LLC) Has the Clearest AI Visibility Gaps

CLEAR's most significant gap is total absence from the AI recommendation landscape in Identity and Access Management. The brand was not mentioned in any qualified observation, meaning AI systems are not surfacing CLEAR even as a contextual reference, comparison anchor, or alternative option.

The competitive displacement is stark. Okta appeared in 94.1% of qualified observations and received 97 valid recommendations. SailPoint appeared in 73.7% of observations with 87 valid recommendations. Even BeyondTrust, the distant third-place brand, appeared in 27.5% of observations with 27 valid recommendations. CLEAR appeared in none.

The gap is not limited to recommendation conversion. CLEAR lacks raw mention presence, which is the foundational layer of AI visibility. Brands like Keyfactor and RSA Security, which also received zero valid recommendations in September, at least registered neutral mentions that kept them in the information environment. CLEAR did not achieve even that baseline.

The platform breakdown shows no surface where CLEAR holds any foothold. This suggests the brand's public evidence layer does not currently contain the identity management-specific content, citations, or authority signals that AI systems retrieve when forming category answers.

Biggest Opportunity

Questions This Section Answers

  • What should CLEAR determine before starting any AI visibility work?
  • If CLEAR belongs in identity management conversations, how should it build the evidence layer AI systems can retrieve?

The clearest opportunity for CLEAR (by Alclear, LLC) is determining whether the brand legitimately belongs in Identity and Access Management recommendation conversations, and if so, building the public evidence layer to support that inclusion.

The benchmark cannot answer whether CLEAR should be recommended for identity management prompts. What the data shows is that no tracked prompt surfaced the brand, which means no AI system found public sources positioning CLEAR as a relevant option. Before any visibility work begins, CLEAR needs a company-level audit to identify which high-intent prompts, if any, should reasonably include the brand, and which competitors are currently capturing those recommendations.

If the brand's identity verification and access capabilities warrant inclusion in specific identity management conversations, the priority is building the citation architecture and source footprint that AI systems can retrieve. This means developing owned content that clearly articulates CLEAR's identity and access management relevance, then supporting it with third-party citations and authority signals that make the brand discoverable at the recommendation stage.

Competitive Landscape

Okta and SailPoint hold dominant recommendation-stage strength in the Identity and Access Management category, with BeyondTrust occupying a distant third position. CLEAR (by Alclear, LLC) sits outside the measurable competitive set entirely, with no presence in any tracked recommendation signal.

Brand

Top-3 rate

Rank-1 rate

Avg recommended rank

Sentiment

CLEAR (by Alclear, LLC)

0.00%

0.00%

0.00

Okta

34.90%

21.96%

1.62

0.6042

SailPoint

24.71%

3.92%

2.78

0.6702

BeyondTrust

5.49%

1.96%

3.78

0.6714

Semperis

0.39%

0.00%

3.00

1.00

Keyfactor

0.00%

0.00%

0.00

RSA Security

0.00%

0.00%

0.00

Axiad

0.00%

0.00%

0.00

Cross Match Technologies

0.00%

0.00%

0.00

Telos Corporation

0.00%

0.00%

0.00

Average recommended rank covers rank-eligible recommendations only.

The table shows CLEAR tied with four other brands at zero recommendation presence, but unlike Keyfactor and RSA Security, CLEAR did not register even a single neutral mention. The brand is not part of the competitive conversation that AI systems are shaping for identity management buyers.

Prompt Evidence

AI Overviews / Best Identity Management Solutions & Platforms Prompt: "best identity management solutions" Result: CLEAR was not mentioned. Okta and SailPoint dominated the recommendation set, with BeyondTrust appearing as a third option in a portion of responses.

ChatGPT / Best Identity Management Solutions & Platforms Prompt: "which identity management platform should we choose" Result: CLEAR had no presence. The response recommended Okta or SailPoint depending on use case, with no reference to CLEAR as an alternative.

Gemini / Best Identity Management Solutions & Platforms Prompt: "top identity and access management vendors" Result: CLEAR was absent from the answer. Okta received the strongest recommendation signal, appearing first in 23.3% of Gemini responses where it was present.

What CiteWorks Studio Would Do Next

Phase 1: AI Market Discovery Audit Run a company-level audit to identify which high-intent identity management prompts, if any, should surface CLEAR, and which competitors currently capture those recommendations.

Phase 2: Recommendation Readiness Plan Determine whether CLEAR's identity verification and access capabilities map to the category prompts where the brand could legitimately compete, and prioritize the highest-intent clusters.

Phase 3: Owned Answer Layer Buildout Develop owned content that clearly articulates CLEAR's relevance to identity and access management use cases, structured so AI systems can retrieve and synthesize it accurately.

Phase 4: Citation / Authority Layer Development Build the third-party citation and source footprint needed to support CLEAR's positioning, focusing on the public evidence layer that AI systems draw from when forming recommendations.

Phase 5: Monthly AI Visibility and Recommendation Tracking Establish monthly tracking to measure whether CLEAR moves from zero presence into mention and recommendation territory, and to identify which platforms respond first to the new evidence layer.

Why This Matters

For buyers researching identity and access management solutions through AI platforms, CLEAR (by Alclear, LLC) does not currently exist as an option. When AI systems answer high-intent questions about which identity management provider to choose, they recommend Okta and SailPoint, mention BeyondTrust as a third option, and never surface CLEAR. Every recommendation conversation that happens without CLEAR's name reinforces the competitive structure that excludes the brand.

AI presence alone is not enough, but zero presence is a harder problem. The next move for CLEAR is not broad visibility work. It is a targeted assessment of whether the brand belongs in these conversations, followed by the prompt, page, and citation corrections needed to enter the recommendation set where it does.

Core Metrics

Metric

Value

Mentions

0

Valid recommendations

0

Top 3 recommendation count

0

Rank #1 recommendation count

0

Average recommended rank

N/A

Positive mentions

0

Neutral mentions

0

Negative mentions

0

Raw mention presence rate

0.00%

Valid recommendation coverage

0.00%

Top 3 recommendation rate

0.00%

Rank #1 recommendation rate

0.00%

Net sentiment score

0.00

Strongest cluster by recommendation behavior

None

Strongest platform by recommendation behavior

None

Sentiment Score

Sentiment Score = (positive mentions × 1 + neutral mentions × 0 + negative mentions × -1) / total mentions

For CLEAR (by Alclear, LLC), the sentiment score is 0.00 because the brand received zero mentions across all 255 qualified observations. This is not a neutral positioning signal. It is a measurement artifact of total absence.

This distinction matters for how AI visibility should be interpreted. Unclassified mention counts are misleading because they treat every appearance as equal value. Share of voice is a diagnostic metric, not a business KPI, and for a brand with no voice, it signals a discovery problem rather than a framing problem. A positive recommendation, neutral reference, cautionary mention, and competitor-displaced mention are not equal, and counting all mentions as wins is bad measurement. Classified sentiment is required before interpreting AI visibility, but CLEAR's challenge precedes sentiment classification entirely.

Sentiment by Platform

Platform

Mentions

Positive

Neutral

Negative

Sentiment Score

Readout

ChatGPT

0

0

0

0

N/A

No public presence in this packet

Copilot

0

0

0

0

N/A

No public presence in this packet

Gemini

0

0

0

0

N/A

No public presence in this packet

Perplexity

0

0

0

0

N/A

No public presence in this packet

AI Overviews

0

0

0

0

N/A

No public presence in this packet

AI Mode

0

0

0

0

N/A

No public presence in this packet

Methodology

  1. This report is a benchmark-based analysis of CLEAR (by Alclear, LLC) in the Identity and Access Management category, produced from the LLM Authority Index AI Market Discovery Index and CiteWorks Studio interpretation of that data. It is not a client implementation case study.
  2. The reporting window is September 2026, with comparative context from July 2026 and August 2026 where available.
  3. Six AI and search surface families were tracked: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode.
  4. The benchmark began with 800 prompt-surface observations. After relevance and eligibility qualification, 255 observations formed the public denominator for September 2026 brand-level metrics.
  5. Ten brands were tracked in the competitor universe: Axiad, BeyondTrust, CLEAR (by Alclear, LLC), Cross Match Technologies, Keyfactor, Okta, RSA Security, SailPoint, Semperis, and Telos Corporation.
  6. All 255 qualified observations in September 2026 fell into the Best Identity Management Solutions & Platforms cluster, which corresponds to the brand recommendation buyer-intent class.
  7. Stage 0 extraction captured prompt-level data including query, surface, answer, brand outcome, recommendation placement, sentiment, and citations where exposed.
  8. A mention is defined as any appearance of a tracked brand in an AI answer, regardless of whether the brand was recommended.
  9. A valid recommendation is defined as a positive recommendation of the brand within the answer, distinct from a neutral reference, cautionary mention, or comparison anchor.
  10. Top-three rate measures the share of qualified observations where the brand appeared among the first three recommendations. Rank-one rate measures the share where the brand was the first recommendation.
  11. The three-month series is too short to establish trends. CLEAR's zero presence across all three months is notable, but small-count movements for other brands should not be over-read.
  12. Limitations: The public benchmark does not measure market share, attributable sales, every possible AI response, or causality from metric movement alone. Source presence is evidence about the information environment, not proof that a source caused a recommendation. The current dataset contains no qualified observations in pricing and value or multi-brand comparison classes, so it cannot answer those commercial questions.

Get Your AI Visibility Audit

The public benchmark shows where CLEAR (by Alclear, LLC) stands in AI-generated recommendations for Identity and Access Management, but it cannot identify which prompts, competitors, or sources are driving the brand's absence. A company-level AI visibility audit maps those patterns into a prioritized strategy for entering the recommendation conversation.

/ Take the next step

Want to Understand Your AI Citation Footprint?

We start every engagement with a full audit of how AI systems reference your brand today.

Measurable, Repeatable Programme

Build a durable foundation of credible citations that compounds over time and continues to influence AI answers as new queries emerge

Citation Architecture Review

Identify which high-authority community sources are and aren't working in your favour across AI platforms.

AI Visibility Audit

Understand exactly how LLMs are referencing your brand today and which sources are shaping those answers.

/ Learn More

Understanding AI search visibility.

AI search experiences create answers by pulling information from many places online and summarizing it into a single response.

What Is AI Citation Intelligence?
AI citation intelligence is the process of measuring where AI platforms source their information and how frequently a brand is mentioned or referenced in AI-generated responses. Because LLMs synthesize across multiple sources, the sites and brands that appear repeatedly tend to influence how a topic or company is framed. This practice focuses on identifying which sources shape AI outputs and tracking brand visibility across different AI systems.
What Is Citation Architecture?
Citation architecture describes the set of sources that consistently inform how AI systems talk about a brand, product, or topic. LLMs draw from websites, articles, forums, and public discussion, and the sources they rely on most often become the backbone of their answers. Building strong citation architecture means ensuring that accurate, credible, high authority sources are the ones most likely to shape the way AI tools summarize and recommend a brand.
What Is Generative Engine Optimization?
Generative engine optimization (GEO) is the practice of improving the chances that AI systems use and cite your brand or content when generating answers. While traditional SEO is centered on ranking pages in search results, GEO focuses on how LLMs retrieve, interpret, and combine information when responding to a question. The objective is to strengthen the content and sources AI systems rely on, so your brand is treated as a trusted reference in AI responses.
What Is AI Share of Voice?
AI share of voice tracks how often a brand appears in AI-generated answers compared with competitors in the same category. It reflects visibility across AI platforms such as ChatGPT, Gemini, Claude, and Perplexity. Monitoring AI share of voice helps organizations see whether AI systems consistently include and recommend their brand for key queries or whether competitor brands are showing up more often.

About The Author

Mark Huntley

Mark Huntley

Founder and CEO

Mark Huntley, J.D. is founder of CiteWorks Studio, a strategic advisory focused on visibility, authority, and recommendation presence in AI-shaped search environments. His work centers on embedding-level GEO, vector optimization, and cosine gap engineering — helping brands align their digital presence with the retrieval systems that increasingly shape discovery, interpretation, and choice.

VIEW ALL CASE STUDIESREQUEST AN AI VISIBILITY AUDIT