LaserAway Appears in 80.1% of AI Answers. Here's Our Five-Step Plan to Improve Its AI Visibility.
This report supports CiteWorks Studio's examination of how AI search is recommending Medical Spas. For more detail, you can also read Medical Spas: AI Visibility Discovery Index.
On this report
Browse sections
- Answer Capsule
- Current AI visibility
- What changed since last month
- Next Step
- Step 1. Measure
- Step 2. Make the website consistent
- Step 3. Align the external narrative
- Step 4. Optimize priority company pages
- Step 5. Publish around buyer questions
- Our 90-day action plan
- Methodology
- Our first three priorities
- Learn More
Key Takeaways
- LaserAway is the most mentioned and most recommended company in the benchmark, but it is named first less often than its mention rate suggests.
- The main work is to verify conflicting claims about equipment, location counts, and tattoo removal technology before making page or publisher changes.
- Third-party pages tied to review forums, business profiles, and complaint sites should be checked directly before any correction request is sent.
- Priority content work centers on cost and local-intent questions, supported by page briefs and a rolling scorecard that tracks mentions, recommendations, and placements separately.
Answer Capsule
In November 2026, LaserAway appeared in 173 of 216 AI answers included in the Medical Spas benchmark (80.09%). It received 93 recommendations (43.06%), with 77 Top 3 placements and 22 first-place recommendations. A mention means the company appeared in an answer; a recommendation means the answer affirmatively endorsed it.
Our plan compares the company with its competitors, checks conflicting AI claims against reliable sources, and identifies website pages, third-party sources and buyer questions to address. The historical results show how the figures changed across available months. Different monthly samples limit those comparisons, and conflicting AI claims require verification before corrections are proposed.
Current AI visibility
Questions This Section Answers
- How do LaserAway mentions, recommendations and placements compare with its Medical Spas peers?
LaserAway recorded 173 mentions (80.09%) and 93 recommendations (43.06%) across 216 answers included in the benchmark. Top 3 placements numbered 77; first-place recommendations numbered 22. Framing among its mentions was 93 positive, 80 neutral and 0 negative.
Rank | Company | Mentions | Mention rate | Recommendations | Recommendation rate | Top 3 | Top 3 rate | #1 | #1 rate |
|---|---|---|---|---|---|---|---|---|---|
1 | LaserAway | 173 | 80.09% | 93 | 43.06% | 77 | 35.65% | 22 | 10.19% |
2 | Milan Laser Hair Removal | 127 | 58.80% | 77 | 35.65% | 72 | 33.33% | 53 | 24.54% |
3 | SEV Laser | 64 | 29.63% | 20 | 9.26% | 18 | 8.33% | 6 | 2.78% |
4 | SkinSpirit | 17 | 7.87% | 15 | 6.94% | 14 | 6.48% | 9 | 4.17% |
5 | 25 | 11.57% | 10 | 4.63% | 8 | 3.70% | 1 | 0.46% | |
6 | Skin Laundry | 7 | 3.24% | 7 | 3.24% | 4 | 1.85% | 0 | 0.00% |
7 | 5 | 2.31% | 5 | 2.31% | 3 | 1.39% | 0 | 0.00% | |
8 | Restore Hyper Wellness | 5 | 2.31% | 3 | 1.39% | 1 | 0.46% | 0 | 0.00% |
8 | Sono Bello | 3 | 1.39% | 3 | 1.39% | 2 | 0.93% | 0 | 0.00% |
10 | 0 | 0.00% | 0 | 0.00% | 0 | 0.00% | 0 | 0.00% |
LaserAway is the most-mentioned company in this benchmark and also the most recommended, so its reach is broad rather than niche. The more useful signal sits in placement: it appears in many answers but is named first far less often than its mention lead would suggest. That gap is where competitive pressure shows up.
A rival with fewer mentions is named first more often, which means being present and being the preferred answer are separate problems. The agency would treat mention breadth and first-choice standing as two different scorecard lines, so improvement work targets the right one.
Framing is overwhelmingly positive or neutral, with no negative mentions recorded. That is a healthy base, but positive wording alone does not equal endorsement, so the scorecard should keep recommendation and placement measures distinct from tone.
What changed since last month
Questions This Section Answers
- How did LaserAway counts and coverage differ across the available monthly snapshots?
Metric | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|
Mentions | 239 / 295 (81.02%) | 110 / 149 (73.83%) | 274 / 325 (84.31%) | 210 / 278 (75.54%) | 173 / 216 (80.09%) |
Recommendations | 106 / 295 (35.93%) | 23 / 149 (15.44%) | 89 / 325 (27.38%) | 65 / 278 (23.38%) | 93 / 216 (43.06%) |
Top 3 recommendations | 91 / 295 (30.85%) | 13 / 149 (8.72%) | 72 / 325 (22.15%) | 56 / 278 (20.14%) | 77 / 216 (35.65%) |
#1 recommendations | 27 / 295 (9.15%) | 4 / 149 (2.68%) | 20 / 325 (6.15%) | 13 / 278 (4.68%) | 22 / 216 (10.19%) |
From October 2026 to November 2026, LaserAway's mention count fell from 210 to 173, while its recommendation count rose from 65 to 93. The recommendation rate was 23.38% and 43.06% respectively.
November's mention count is lower than October's while the recommendation count is higher. The two measures moved in opposite directions, and the recommendation rate rose accordingly. The report does not establish why either movement occurred.
The monthly answer samples differ in size and composition, so month-to-month figures are separate selected samples rather than a continuous trend line. The agency would present each month as its own reading and avoid narrating a cause the evidence cannot support.
What matters for planning is the pattern across several months, not a single swing. A rolling scorecard that shows mention, recommendation and placement measures side by side, with the comparability limit stated once, gives the client a steadier basis for decisions.
AI recommendation trend
Observed recommendation rate (%), Jul 2026 to Nov 2026
- LaserAway43.06%
Separate selected monthly samples. Missing points are unavailable, not zero. Provider/prompt equivalence is unverified; rate movement does not demonstrate causation.
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Step 1. Measure
Questions This Section Answers
- What should the agency measure and verify first for LaserAway?
AI answers contained 16 conflicting claims about LaserAway: 0 critical, 0 high, 6 medium, 10 low. Of these, 0 were rated critical or high priority; the critical claims are included in that total. These ratings help prioritize fact-checking. They do not establish that a company or publisher made an error.
The benchmark surfaced conflicting claims about LaserAway, mostly at medium and low severity, with none rated critical or high. That distribution suggests a fact-checking exercise rather than an emergency response, and it gives the client a defensible order of work.
The agency would build a visibility comparison that sets LaserAway's standing against named competitors, paired with a claim list ranked by severity. Each disputed claim gets an owner and an evidence requirement before anyone drafts a correction.
Severity ratings guide priority only. They do not show that the company or a publisher made an error, so the list stays a to-do for verification, not a set of conclusions.
Step 2. Make the website consistent
Questions This Section Answers
- Which recorded claim differences about LaserAway should be verified before proposed page edits?
Review topic | Severity | Recorded AI claim A | Recorded AI claim B |
|---|---|---|---|
laser equipment used | medium | Cynosure Elite (Alexandrite + Nd:YAG) | Candela GentleMax Pro (Alexandrite + Nd:YAG) |
number of locations | low | over 140 locations | over 200 locations |
number of clinic locations | low | over 200 clinics | over 100 locations |
laser technology used for tattoo removal | medium | advanced picosecond lasers (PicoSure) | Q-switched Nd:YAG/KTP systems |
Both columns quote AI answers, not verified company facts. Resolve the entity, date and source before deciding whether a correction is warranted; different dates can explain an apparent conflict.
The disputed topics cluster around equipment, location counts and tattoo-removal technology. These are factual details a prospective buyer might weigh, so resolving them protects both accuracy and trust. The recorded claims are quoted from AI answers, not verified company facts.
The agency would verify each topic against current primary sources, starting with the equipment and tattoo-removal claims at medium severity. Where the company's own record is clear, a page brief would state the approved fact plainly; where dates or entities differ, the brief would note the distinction rather than force a single answer.
Page briefs proceed only after verification. A claim that cannot be confirmed stays out of the correction queue.
Step 3. Align the external narrative
Questions This Section Answers
- Which cited third-party pages are relevant to fact review for LaserAway?
Cited page selected for review | Citation appearances in all captured answers | Answers mentioning the company | Conflicting claims linked to this page |
|---|---|---|---|
https://reddit.com/r/LaserHairRemoval/comments/14ms3et/has_anyone_used_laseraway_what_was_your/ | 16 | 0 | 6 |
https://linkedin.com/company/laseraway | 4 | 0 | 5 |
https://trustpilot.com/review/www.laseraway.com | 17 | 0 | 4 |
https://bbb.org/us/ca/beverly-hills/profile/skin-care/laseraway-medical-group-1216-100040419/complaints | 8 | 0 | 4 |
https://seekandscore.com/laseraway-review/ | 5 | 0 | 4 |
https://pitchbook.com/profiles/company/168228-91 | 1 | 0 | 4 |
These pages were selected because they relate to the company in the captured answers. Their current contents still need checking before any correction request. A page linked to a conflicting claim is not necessarily its cause, and the same answer may contribute to more than one row.
Several third-party pages were selected because they relate to LaserAway in captured answers, including review forums, a business profile and complaint pages. Their current contents still need checking before any request is considered.
A page linked to a conflicting claim is not necessarily its cause, and a citation does not show that a source shaped an answer. The agency would review each page directly, record what it actually says, and separate pages that warrant an evidence-backed request from those that need no action.
Requests would be framed around verified facts and sent only where a genuine discrepancy exists. Responses and no-change decisions are logged so the client can see what was asked and what came back.
Step 4. Optimize priority company pages
Questions This Section Answers
- Which observed LaserAway website pages should receive review briefs?
Company website page | Citation appearances in all captured answers | Benchmark answers citing the page | Recommending answers citing the page |
|---|---|---|---|
https://laseraway.com/ | 21 | 5 | 5 |
https://laseraway.com/faqs/hair-removal/how-much-does-laser-hair-removal-cost/ | 20 | 9 | 0 |
https://laseraway.com/pricing/ | 19 | 2 | 0 |
https://laseraway.com/services/ | 12 | 0 | 0 |
https://laseraway.com/faqs/skin-rejuvenation/how-much-do-laser-treatments-cost/ | 9 | 3 | 0 |
https://laseraway.com/reviews/ | 9 | 0 | 0 |
https://laseraway.com/about/ | 8 | 0 | 0 |
https://laseraway.com/faqs/tattoo-removal/how-much-does-laser-tattoo-removal-cost/ | 8 | 7 | 0 |
The company's website was cited 273 times across 106 distinct page addresses; the table shows 8 pages selected for review. Zeros in the answer columns mean no matching answers were recorded. A cited page is not automatically a page that accompanied a recommendation.
The company's own site is cited widely, but the selected pages show uneven involvement in recommending answers. Pricing and cost FAQ pages are cited often yet appear in few or no recommending answers, while the homepage appears in both benchmark and recommending answers.
That pattern is worth testing rather than assuming. The agency would draft page briefs for the priority pages using approved facts and the buyer questions observed in the research, checking existing coverage before proposing anything new.
Zeros in the answer columns mean no matching answers were recorded, not that a page is ineffective. Briefs would strengthen clarity and answer-readiness, with outcomes measured separately afterward.
Step 5. Publish around buyer questions
Questions This Section Answers
- Which observed buyer questions support content briefs for LaserAway?
Question observed in the research | Benchmark answers to this question | Company mentions | Company recommendations |
|---|---|---|---|
Where can I get Botox injections in Wichita, Kansas? | 3 | 3 | 3 |
laser hair removal brazilian near me | 2 | 2 | 2 |
laser hair removal san francisco | 2 | 2 | 2 |
How much does Laser Hair Removal cost in San Francisco? | 4 | 4 | 1 |
How much is laser hair removal in San Antonio? | 2 | 2 | 1 |
What is the most popular medical spa in the US? | 3 | 1 | 1 |
Where is the best place to get laser hair removal in NYC? | 1 | 1 | 1 |
aerolase laser near me | 1 | 1 | 1 |
These are recorded answer observations, not search volume, verified demand, or proof of missing website content.
The observed questions mix local intent, cost questions and treatment-specific searches, including Botox, laser hair removal and a named laser technology. Several drew company mentions and recommendations, which makes them useful starting points for content planning.
These are recorded answer observations, not search volume or proof of missing website content. The agency would check existing pages against each question first, then write briefs only where coverage is thin or unclear.
Briefs would answer the buyer's actual question directly, with approved facts and clear next steps. Local and cost questions get priority because they recur across the observed set.
Our 90-day action plan
Questions This Section Answers
- How should the agency sequence the proposed LaserAway work and judge completion?
Period | Deliverable | Completion criterion |
|---|---|---|
Days 1–30 | Baseline scorecard, scoped fact-review register and page/source shortlist | Each record has an owner, evidence requirement and review status |
Days 31–60 | Approved page briefs and justified publisher requests | Separate confirmed edits, no-change decisions, requests and responses |
Days 61–90 | Buyer-content briefs and a fresh scorecard | Record work completed separately from measured answer outcomes and comparability limits |
The first month establishes the baseline scorecard, a scoped fact-review register and a shortlist of pages and sources, each with an owner and review status. This groundwork determines what later work is justified.
In the second month, approved page briefs and evidence-backed publisher requests move forward, with confirmed edits, no-change decisions, requests and responses recorded separately. Nothing is sent without verification.
The final month adds buyer-content briefs and a fresh scorecard. Completed work is reported apart from measured answer outcomes, and comparability limits are stated alongside any month-to-month reading. No visibility gain is promised.
Methodology
Questions This Section Answers
- How are LaserAway answer metrics and citation populations defined?
This report covers 2026-11. The exact dates when the original AI answers were collected have not been verified. The visibility rates use 216 answers that met the benchmark's inclusion rules. A company is recommended only when the answer both endorses it and uses positive wording. Top 3 and first-place counts are part of those recommendations, not extra recommendations.
An answer can mention or recommend several companies, so company counts cannot be added to find the number of distinct answers. The net sentiment score is positive minus negative mentions, divided by all company mentions; it describes answer wording, not customer satisfaction.
The wider citation analysis covers 800 captured answers and 5691 appearances of cited URLs. Citation appearances across all captured answers differ from the number of benchmark answers citing a page and the number that also recommend a company. The current contents of cited pages and disputed company claims still need independent verification.
Monthly sample coverage:
Reporting month | Answers included | AI services covered | Services |
|---|---|---|---|
Jul 2026 | 295 | 6 | ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity |
Aug 2026 | 149 | 6 | ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity |
Sep 2026 | 325 | 6 | ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity |
Oct 2026 | 278 | 6 | ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity |
Nov 2026 | 216 | 6 | ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity |
The answer samples differ between months. These comparisons show how the recorded results changed; they do not establish why they changed.
The report covers a single month, and the exact dates the original answers were collected have not been verified. Rates rest on answers that met the benchmark's inclusion rules, and a company counts as recommended only when an answer endorses it with positive wording.
Answers can mention several companies, so company counts do not add up to distinct answers. Citation appearances across all captured answers differ from benchmark answers citing a page and from answers that also recommend a company.
Monthly samples differ, so comparisons show how recorded results changed, not why. Cited pages and disputed claims still need independent verification.
Our first three priorities
First, verify the medium-severity equipment and tattoo-removal claims against current primary sources before any page or publisher work begins. These are the details most likely to shape a buyer's impression, and they cannot be corrected on assumption.
Second, review the selected third-party pages directly and separate genuine discrepancies from pages that need no action. Requests follow evidence, not citation counts.
Third, build page briefs around the recurring cost and local questions, checking existing coverage first. A rolling scorecard keeps mention, recommendation and placement measures distinct, so the client sees progress without mistaking activity for a measured outcome.
/ Learn More
Understanding AI search visibility.
AI search experiences create answers by pulling information from many places online and summarizing it into a single response.
What Is AI Citation Intelligence?
What Is Citation Architecture?
What Is Generative Engine Optimization?
What Is AI Share of Voice?
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