Good Sam Insurance Agency AI Visibility Market Strategy Report - RV Insurance

Answer Capsule

Good Sam Insurance Agency is the second-strongest brand in the October 2026 RV Insurance AI Visibility Market Discovery Index, with 84.2% valid recommendation coverage and 91.6% raw mention presence across 202 qualified observations. The brand is visible in nearly every qualified AI response and is recommended in most of them, but it converts that presence into first-position recommendations only 1.0% of the time. The clearest win is sustained recommendation coverage above 84%, the clearest weakness is a near-total absence of rank-one placement, and the clearest opportunity is closing the gap between being shortlisted and being chosen first.

Who This Report Is For

This report is written for Good Sam Insurance Agency marketing, brand, and growth leaders who need to understand how AI and search surfaces present the brand during RV insurance discovery, and where recommendation-stage visibility is being lost to competitors.

Report Card

Executive Summary

Good Sam Insurance Agency holds the second-highest valid recommendation coverage in the October 2026 RV Insurance benchmark at 84.2%, behind only Progressive at 90.1%. The brand appeared in 185 of 202 qualified observations, a raw mention presence rate of 91.6%, and received valid recommendation credit in 170 of them. That is a strong presence-to-recommendation conversion rate, and it places the brand firmly inside the buyer shortlist across nearly every qualified AI response.

The brand's framing is clean. Across 185 mentions, 172 were positive, 13 were neutral, and none were negative, producing a net sentiment score of 0.9297, the highest among all tracked brands in the category. AI systems are not just mentioning Good Sam Insurance Agency, they are describing it favorably.

The strongest cluster is C01, Best RV Insurance Discovery and Evaluation, which carried all 202 qualified observations in October 2026. Within that cluster, Good Sam Insurance Agency posted a 51.5% top-three rate and an 84.2% valid recommendation coverage rate. The brand is a consistent shortlist presence in the only cluster the public benchmark currently measures.

The clearest weakness is first-position placement. Good Sam Insurance Agency holds a rank-one rate of 1.0%, meaning it is the first recommended option in roughly two of 202 qualified observations. Progressive, by contrast, holds an 81.7% rank-one rate. The gap between being recommended and being recommended first is the single largest structural gap in the brand's AI visibility profile.

The strongest platform signal is Perplexity, where the brand posted a 94.1% valid recommendation coverage rate and a 94.1% positive visibility rate across 17 observations. Google AI Overviews is the largest volume platform for the brand, with 48 valid recommendations across 59 observations and a 50.8% top-three rate. ChatGPT delivered a 96.7% valid recommendation coverage rate across 30 observations.

The clearest platform gap is Copilot, where the brand posted a 56.3% valid recommendation coverage rate and a 37.5% top-three rate across 16 observations, well below its performance on other surfaces. Gemini also showed a lower top-three rate at 22.7% despite a strong 86.4% recommendation coverage rate, indicating the brand is being listed but not placed near the top of Gemini responses.

What Good Sam Insurance Agency Is Winning

Questions This Section Answers

• Where does Good Sam Insurance Agency lead the RV insurance category in AI performance?
• Which platforms show the strongest recommendation behavior for Good Sam?
• How does the brand's own domain factor into the AI citation layer?

Good Sam Insurance Agency holds the highest net sentiment score in the RV Insurance category at 0.9297, ahead of Progressive at 0.901 and Roamly at 0.9007. Across 185 mentions, the brand recorded zero negative classifications, which indicates AI systems are not surfacing cautionary or comparative-anchor framing about the brand.

The brand holds the second-highest valid recommendation coverage in the category at 84.2%, behind only Progressive at 90.1%. It appears in the recommendation shortlist in 170 of 202 qualified observations, a conversion rate from presence to recommendation of roughly 92%.

Perplexity is the brand's strongest platform by recommendation behavior, with a 94.1% valid recommendation coverage rate and a 94.1% positive visibility rate across 17 observations. ChatGPT follows closely with a 96.7% recommendation coverage rate across 30 observations and a 60.0% top-three rate.

The brand's own domain, goodsamrvinsurance.com, appears at rank nine among the top 10 cited domains in AI responses about RV insurance, with 161 citations across all six tracked platforms. That places the brand's owned content inside the public evidence layer that AI systems draw from when forming recommendations.

Where Good Sam Insurance Agency Has the Clearest AI Visibility Gaps

Questions This Section Answers

• Why does a 1.0% rank-one rate matter when recommendation coverage is already 84.2%?
• Which platforms show the widest gap between recommendation coverage and top-three placement?
• What does the Copilot sentiment drop indicate about how the brand is being framed?

The most significant gap is first-position placement. Good Sam Insurance Agency holds a rank-one rate of 1.0% in October 2026, compared to Progressive at 81.7%. The brand is recommended in 84.2% of qualified observations but is the first recommendation in only about two. This means AI systems consistently place the brand on the shortlist but rarely position it as the leading choice.

The gap between top-three presence and rank-one placement is also visible in the top-three rate itself. Good Sam Insurance Agency holds a 51.5% top-three rate, meaning it appears among the top three recommended options in roughly half of qualified observations. That leaves approximately 33 percentage points of recommendation coverage where the brand is recommended but placed outside the top three.

Copilot is the weakest platform for the brand. Across 16 observations, Good Sam Insurance Agency posted a 56.3% valid recommendation coverage rate and a 37.5% top-three rate, both well below its category averages. The brand also recorded a 64.3% net sentiment score on Copilot, its lowest across all platforms, driven by five neutral mentions out of 14 total.

Gemini shows a similar pattern. The brand posted an 86.4% valid recommendation coverage rate on Gemini but only a 22.7% top-three rate, indicating the platform lists the brand frequently but rarely places it near the top of its recommendations.

Google AI Mode carries the largest observation volume for the brand at 58 observations, but the brand's top-three rate there is 60.3% and its rank-one rate is 0.0%. This is the platform where the brand has the most visibility and the most room to improve placement.

Biggest Opportunity

Questions This Section Answers

• What specific metrics need to move for Good Sam to become a leading recommendation?
• Which prompt types offer the most actionable placement gains?

The single largest opportunity for Good Sam Insurance Agency is converting its strong recommendation coverage into top-three and first-position placement. The brand is already inside the buyer shortlist in 84.2% of qualified observations, but it holds a top-three rate of 51.5% and a rank-one rate of 1.0%. Closing even part of that gap would move the brand from a consistent shortlist option to a leading recommendation in high-intent discovery prompts.

The prompt evidence points to specific query types where this gap is most actionable. Prompts such as "Who has the best cheapest RV insurance?" and "Who is the best insurance for RVs?" are recommendation-shaped questions where AI systems are explicitly ranking options. Good Sam Insurance Agency is being included in those answers but not placed first. The opportunity is to strengthen the brand's owned answer layer and citation footprint so AI systems have clearer, more retrievable evidence that positions the brand as the leading choice, not just a valid one.

Competitive Landscape

Questions This Section Answers

• How does Good Sam's placement profile compare to Progressive in the RV insurance category?
• Which brands hold similar rank-one rates to Good Sam despite lower recommendation coverage?
• What does the table reveal about the gap between being shortlisted and being chosen first?

Progressive holds dominant recommendation-stage strength in the RV Insurance category, with a top-three rate of 88.6% and a rank-one rate of 81.7%. Good Sam Insurance Agency is the strongest challenger by coverage at 84.2%, but its placement profile is materially weaker, with a top-three rate of 51.5% and a rank-one rate of 1.0%. National General and Roamly follow in coverage, while the remaining tracked brands sit well below 35%.

Average recommended rank covers rank-eligible recommendations only.

Good Sam Insurance Agency ranks second by top-three rate and holds the highest sentiment score in the category, but its rank-one rate of 0.99% places it far behind Progressive and roughly level with Roamly and Foremost Insurance. The table shows a brand with strong shortlist presence and weak leading placement relative to the category leader.

Prompt Evidence

Questions This Section Answers

• What did platform-specific prompts reveal about Good Sam's placement behavior?
• Where does Good Sam appear in the top three most often across platforms?
• On which platform does Good Sam have the weakest recommendation conversion?

ChatGPT / Best RV Insurance Discovery and Evaluation Prompt: "Who has the best cheapest RV insurance?" Result: Good Sam Insurance Agency was recommended in 96.7% of ChatGPT observations and appeared in the top three in 60.0%, but held a rank-one rate of only 3.3%.

Google AI Mode / Best RV Insurance Discovery and Evaluation Prompt: "Who is the best insurance for RVs?" Result: Good Sam Insurance Agency appeared in 94.8% of AI Mode observations and was recommended in 84.5%, but held a 0.0% rank-one rate on this platform.

Copilot / Best RV Insurance Discovery and Evaluation Prompt: "What does RV insurance normally cover?" Result: Good Sam Insurance Agency was recommended in 56.3% of Copilot observations and appeared in the top three in 37.5%, its weakest platform performance.

Perplexity / Best RV Insurance Discovery and Evaluation Prompt: "Who has the cheapest insurance for RVs?" Result: Good Sam Insurance Agency was recommended in 94.1% of Perplexity observations and appeared in the top three in 58.8%, with a 94.1% positive visibility rate.

What CiteWorks Studio Would Do Next

Phase 1: AI Visibility Market Discovery Audit Map the specific prompts where Good Sam Insurance Agency is recommended but not placed in the top three, and identify which competitors occupy those leading positions.

Phase 2: Recommendation Readiness Plan Prioritize the prompt clusters and platforms where the gap between recommendation coverage and top-three placement is largest, starting with Google AI Mode and Copilot.

Phase 3: Owned Answer Layer Buildout Strengthen goodsamrvinsurance.com content so AI systems have clearer, more retrievable evidence that positions the brand as a leading RV insurance option, not just a valid one.

Phase 4: Citation and Authority Layer Development Expand the brand's presence in the review, comparison, and insurance-focused domains that AI systems cite most often, including nerdwallet.com, insurify.com, and money.com.

Phase 5: Monthly AI Visibility and Recommendation Tracking Track top-three rate, rank-one rate, and platform-level placement month over month to measure whether the brand is converting coverage into leading recommendations.

Why This Matters

AI systems are now forming the buyer shortlist for RV insurance. Good Sam Insurance Agency is already inside that shortlist in most qualified observations, but being recommended is not the same as being chosen first. The brand's 1.0% rank-one rate means that in nearly every AI response where a leading recommendation is named, a competitor is named instead.

The next move is not about increasing visibility. The brand is already visible in 91.6% of qualified observations. The next move is about targeted correction of the prompt, page, and citation layers so AI systems have clearer evidence to place Good Sam Insurance Agency at the top of the recommendation, not just inside it.

Core Metrics

Sentiment Score

Sentiment Score = (positive mentions × 1 + neutral mentions × 0 + negative mentions × -1) / total mentions

For Good Sam Insurance Agency in October 2026: (172 × 1 + 13 × 0 + 0 × -1) / 185 = 0.9297.

This matters because unclassified mention counts are misleading. A brand can appear in nearly every AI response and still lose the recommendation if those mentions are neutral references, cautionary framing, or competitor comparisons. Share of voice is a diagnostic metric, not a business KPI. A positive recommendation, a neutral reference, a cautionary mention, and a competitor-displaced mention are not equal, and counting all mentions as wins is bad measurement. Classified sentiment is required before interpreting AI visibility, because it separates brands that are being recommended from brands that are merely being listed.

Sentiment by Platform

Methodology

1. This report is a benchmark-based analysis of how AI and search surfaces present Good Sam Insurance Agency in the RV Insurance category during October 2026. It is not a client implementation case study.
2. The reporting window is October 2026, with comparison points from July 2026, August 2026, and September 2026 where available.
3. Six AI and search surface families were tracked: ChatGPT, Copilot, Gemini, Perplexity, AI Overviews, and AI Mode. All six were present in the qualified observation set.
4. The October 2026 benchmark produced 202 qualified observations from an initial collection of 800 prompt-surface observations and 574 unique questions.
5. The competitor universe includes 10 tracked brands: Progressive, Good Sam Insurance Agency, Roamly, National General, GEICO RV Insurance, Foremost Insurance, The Hartford, Safeco Insurance, American Family Insurance, and Dairyland Insurance.
6. Three public high-intent clusters are defined for the RV Insurance benchmark. Only C01, Best RV Insurance Discovery and Evaluation, carried qualified observations in October 2026. C02 and C03 returned no data.
7. Stage 0 extraction retains the query, AI or search surface, answer, brand outcome, recommendation placement, sentiment, and where exposed, citations or attributable evidence sources.
8. A mention is counted when a tracked brand appears in an AI response, regardless of recommendation status.
9. A valid recommendation is counted when a tracked brand appears in a valid recommendation shortlist, as marked by the dataset. Neutral, cautionary, comparison-anchor, and listed-only mentions are not counted as valid recommendations.
10. Top-three rate and rank-one rate are calculated within the qualified observation set. Average recommended rank covers rank-eligible recommendations only.
11. The qualified denominator narrowed from 290 observations in July 2026 to 202 in October 2026. All brand-level percentages are calculated within the qualified set, so percentage levels partly reflect the smaller denominator.
12. The Progressive and Progressive RV Insurance entries in the benchmark reflect a tracked-entity transition rather than a single-brand collapse or a new entrant displacing an incumbent. This report treats Progressive as the category leader for October 2026 based on the structured metrics.

See How AI Is Recommending Your Brand

The public benchmark shows where Good Sam Insurance Agency stands in AI recommendations across the RV Insurance category. A company-level AI visibility audit maps the specific prompts, platforms, competitors, and citation sources that shape those recommendations, and identifies which prompt clusters and surfaces offer the highest-value opportunity to move from shortlist presence to leading placement.