Jerry Appears in 39.0% of AI Answers. Here's Our Five-Step Plan to Improve Its AI Visibility.

Mark HuntleyBy Mark HuntleyFounder and CEO
10 minutes read

Key Takeaways

  • Jerry is mentioned in 38.96% of benchmark answers and recommended in 24.48%, but endorsement lags behind simple visibility.
  • The main issue is not negative framing; AI answers are mostly positive or neutral, yet often stop short of recommending Jerry.
  • Conflicting claims about Jerry’s insurer count should be verified against primary sources before any page or publisher corrections are requested.
  • The 90-day plan prioritizes fact review, page and source audits, and buyer-question briefs built from approved facts.

Answer Capsule

In November 2026, Jerry appeared in 261 of 670 AI answers included in the Auto Insurance Comparison and Digital Brokerage benchmark (38.96%). It received 164 recommendations (24.48%), with 87 Top 3 placements and 29 first-place recommendations. A mention means the company appeared in an answer; a recommendation means the answer affirmatively endorsed it.

Our plan compares the company with its competitors, checks conflicting AI claims against reliable sources, and identifies website pages, third-party sources and buyer questions to address. The historical results show how the figures changed across available months. Different monthly samples limit those comparisons, and conflicting AI claims require verification before corrections are proposed.

Current AI visibility

Questions This Section Answers

  • How do Jerry mentions, recommendations and placements compare with its Auto Insurance Comparison and Digital Brokerage peers?

Jerry recorded 261 mentions (38.96%) and 164 recommendations (24.48%) across 670 answers included in the benchmark. Top 3 placements numbered 87; first-place recommendations numbered 29. Framing among its mentions was 171 positive, 90 neutral and 0 negative.

Rank

Company

Mentions

Mention rate

Recommendations

Recommendation rate

Top 3

Top 3 rate

#1

#1 rate

1

Insurify

638

95.22%

453

67.61%

375

55.97%

196

29.25%

2

The Zebra

643

95.97%

414

61.79%

332

49.55%

141

21.04%

3

Policygenius

377

56.27%

259

38.66%

137

20.45%

17

2.54%

4

Jerry

261

38.96%

164

24.48%

87

12.99%

29

4.33%

5

Experian Insurance

118

17.61%

21

3.13%

9

1.34%

1

0.15%

6

EverQuote

58

8.66%

5

0.75%

0

0.00%

0

0.00%

7

AutoInsurance.com

298

44.48%

3

0.45%

2

0.30%

0

0.00%

7

Trusted Choice

3

0.45%

3

0.45%

2

0.30%

0

0.00%

9

Insurance.com

37

5.52%

2

0.30%

1

0.15%

0

0.00%

10

VIU by HUB

0

0.00%

0

0.00%

0

0.00%

0

0.00%

Jerry appears in roughly two of every five answers and is recommended in about one in four, placing it fourth among the tracked companies. The gap between being mentioned and being recommended is the practical issue: answers bring Jerry into the conversation but often stop short of endorsing it. That gap is where the work should start.

The companies above Jerry are named in nearly every answer, so the contest is less about being known than about being the option an answer puts forward. Jerry's framing is almost never negative, which suggests the problem is not reputation but insufficient affirmative endorsement. Proposed work should focus on the wording and evidence that support a recommendation, not on repairing criticism.

What changed since last month

Questions This Section Answers

  • How did Jerry counts and coverage differ across the available monthly snapshots?

Metric

Oct 2026

Nov 2026

Mentions

243 / 599 (40.57%)

261 / 670 (38.96%)

Recommendations

181 / 599 (30.22%)

164 / 670 (24.48%)

Top 3 recommendations

94 / 599 (15.69%)

87 / 670 (12.99%)

#1 recommendations

26 / 599 (4.34%)

29 / 670 (4.33%)

From October 2026 to November 2026, Jerry's mention count rose from 243 to 261, while its recommendation count fell from 181 to 164. The recommendation rate was 30.22% and 24.48% respectively.

Mentions rose slightly while recommendations fell, so the share of appearances that carried an endorsement narrowed. First-place recommendations held essentially steady. These are separate monthly samples, and the different answer totals mean the two months are not directly comparable; the movement is recorded, not explained.

The useful reading is that Jerry's presence and its persuasiveness moved in different directions. Before treating the recommendation drop as a trend, the agency should confirm it persists across another sample and check whether the same questions and answer formats appear in both months.

AI recommendation trend

Observed recommendation rate (%), Oct 2026 to Nov 2026

  • Jerry-5.74 pp
    Oct 202630.22%
    Nov 202624.48%

Separate selected monthly samples. Missing points are unavailable, not zero. Provider/prompt equivalence is unverified; rate movement does not demonstrate causation.

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Step 1. Measure

Questions This Section Answers

  • What should the agency measure and verify first for Jerry?

AI answers contained 18 conflicting claims about Jerry: 0 critical, 0 high, 15 medium, 3 low. Of these, 0 were rated critical or high priority; the critical claims are included in that total. These ratings help prioritize fact-checking. They do not establish that a company or publisher made an error.

The benchmark surfaced conflicting claims about Jerry, mostly at medium severity, which makes them candidates for checking rather than confirmed errors. A visibility comparison would show where Jerry is named but not endorsed, while a prioritized claim list would tell the team which statements to verify first.

Proposed work is a baseline scorecard pairing each tracked question with Jerry's mention and recommendation outcome, plus a fact-review register where every disputed claim has an owner, a source requirement and a status. This gives the client a defensible order of work instead of a scattered list.

Step 2. Make the website consistent

Questions This Section Answers

  • Which recorded claim differences about Jerry should be verified before proposed page edits?

Review topic

Severity

Recorded AI claim A

Recorded AI claim B

number of insurers compared

medium

up to 50 providers

over 100 insurers

number of insurers compared

medium

100+ insurers

up to 50 insurers

number of insurers compared

medium

100+ insurers

up to 50 insurers

number of insurers compared

medium

100+ insurers

up to 50 insurers

Both columns quote AI answers, not verified company facts. Resolve the entity, date and source before deciding whether a correction is warranted; different dates can explain an apparent conflict.

The recorded conflicts cluster on how many insurers Jerry compares, with answers citing very different figures. Both sides of each conflict are AI statements, not verified company facts, so the first step is to establish the correct figure, its date and its source. Different publication dates may explain an apparent contradiction.

Proposed work is a verification pass against current primary sources, followed by page briefs only where the approved facts differ from what the site says. Where the evidence is ambiguous or the entity match is unclear, the item stays out of the correction queue. No correction should be requested until the current page and the authoritative figure are confirmed.

Step 3. Align the external narrative

Questions This Section Answers

  • Which cited third-party pages are relevant to fact review for Jerry?

Cited page selected for review

Citation appearances in all captured answers

Answers mentioning the company

Conflicting claims linked to this page

https://insurify.com/car-insurance/best-car-insurance-apps/

33

32

14

https://insurify.com/car-insurance/the-best-and-worst-sites-to-compare-car-insurance-quotes/

104

43

11

https://thezebra.com/auto-insurance/

127

26

11

https://apps.apple.com/us/app/jerry-insurance-car-care/id1258315950

19

18

10

https://insurify.com/

298

45

10

https://thezebra.com/

356

101

9

These pages were selected because they relate to the company in the captured answers. Their current contents still need checking before any correction request. A page linked to a conflicting claim is not necessarily its cause, and the same answer may contribute to more than one row.

Several frequently cited third-party pages are linked to conflicting claims about Jerry, including comparison and app-listing pages. Citation does not show that a page caused an answer, and a page linked to a conflict is not necessarily its source. The current contents of these pages still need checking.

Proposed work is a source review that reads each selected page, records what it actually says about Jerry, and separates confirmed inaccuracies from outdated or simply different figures. Only then would the agency prepare evidence-backed requests to publishers, with no assumption that a publisher erred or will change anything.

Step 4. Optimize priority company pages

Questions This Section Answers

  • Which observed Jerry website pages should receive review briefs?

Company website page

Citation appearances in all captured answers

Benchmark answers citing the page

Recommending answers citing the page

https://jerry.ai/car-insurance/

14

14

9

https://jerry.ai/

13

11

10

https://jerry.ai/insurance/

2

2

2

https://jerry.ai/car-insurance/california/best-ca/

1

1

0

https://jerry.ai/car-insurance/car-insurance-rates-by-make-and-model/

1

1

0

https://jerry.ai/car-insurance/dodge/charger/

1

0

0

https://jerry.ai/car-insurance/florida/jacksonville/

1

1

0

https://jerry.ai/car-insurance/ford/bronco/

1

1

0

The company's website was cited 41 times across 15 distinct page addresses; the table shows 8 pages selected for review. Zeros in the answer columns mean no matching answers were recorded. A cited page is not automatically a page that accompanied a recommendation.

Jerry's own pages are cited across a modest set of addresses, with the main car-insurance and homepage carrying most of the appearances. Some product and location pages show no matching answers, which means only that none were recorded, not that the pages are weak. A cited page is not automatically one that accompanied a recommendation.

Proposed work is page briefs for the priority addresses, built on approved facts and the questions buyers actually ask. Each brief should state the audience question, the verified answer and the supporting evidence, and should check existing coverage before any new page is proposed.

Step 5. Publish around buyer questions

Questions This Section Answers

  • Which observed buyer questions support content briefs for Jerry?

Question observed in the research

Benchmark answers to this question

Company mentions

Company recommendations

What is the best app for comparing car insurance rates?

5

5

5

Is there an app to compare car insurance?

5

4

4

What is the best app to compare car insurance?

4

4

4

What is the best app to compare insurance rates?

5

4

4

Is there an app that compares car insurance rates?

6

6

3

Is there an app to compare auto insurance rates?

5

5

3

What is the app that compares auto insurance rates?

5

5

3

What is the app that compares car insurance quotes?

5

4

3

These are recorded answer observations, not search volume, verified demand, or proof of missing website content.

The recorded questions are tightly focused on finding an app that compares car-insurance rates and quotes. Jerry is mentioned in most answers to these questions, but recommendations fall short in several, especially the phrasing variants about comparing rates. These are answer observations, not search volume or proof of missing content.

Proposed work is buyer-question content briefs that answer each phrasing directly and consistently, using approved facts. Before drafting, the agency should check whether existing pages already cover the question, so effort goes to gaps or weak coverage rather than duplication.

Our 90-day action plan

Questions This Section Answers

  • How should the agency sequence the proposed Jerry work and judge completion?

Period

Deliverable

Completion criterion

Days 1–30

Baseline scorecard, scoped fact-review register and page/source shortlist

Each record has an owner, evidence requirement and review status

Days 31–60

Approved page briefs and justified publisher requests

Separate confirmed edits, no-change decisions, requests and responses

Days 61–90

Buyer-content briefs and a fresh scorecard

Record work completed separately from measured answer outcomes and comparability limits

The first month establishes the baseline scorecard, a scoped fact-review register and a shortlist of pages and sources, each with an owner and review status. The second month turns verified facts into approved page briefs and justified publisher requests, with confirmed edits, no-change decisions and responses recorded separately.

The third month produces buyer-content briefs and a fresh scorecard. Delivered work is recorded apart from measured answer outcomes, and the comparability limits of each monthly sample are stated alongside any change. Nothing in the plan promises a visibility gain; it promises completed, evidenced work.

Methodology

Questions This Section Answers

  • How are Jerry answer metrics and citation populations defined?

This report covers 2026-11. The exact dates when the original AI answers were collected have not been verified. The visibility rates use 670 answers that met the benchmark's inclusion rules. A company is recommended only when the answer both endorses it and uses positive wording. Top 3 and first-place counts are part of those recommendations, not extra recommendations.

An answer can mention or recommend several companies, so company counts cannot be added to find the number of distinct answers. The net sentiment score is positive minus negative mentions, divided by all company mentions; it describes answer wording, not customer satisfaction.

The wider citation analysis covers 800 captured answers and 5154 appearances of cited URLs. Citation appearances across all captured answers differ from the number of benchmark answers citing a page and the number that also recommend a company. The current contents of cited pages and disputed company claims still need independent verification.

Monthly sample coverage:

Reporting month

Answers included

AI services covered

Services

Oct 2026

599

6

ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity

Nov 2026

670

6

ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity

The answer samples differ between months. These comparisons show how the recorded results changed; they do not establish why they changed.

The answers were captured for a single reporting month, and the exact collection dates are unverified. Rates rest on answers meeting the benchmark's inclusion rules, and a company counts as recommended only when an answer endorses it with positive wording. Mentions and recommendations can cover several companies in one answer, so counts cannot be summed into distinct answers.

Citation appearances across all captured answers differ from the number of benchmark answers citing a page. Monthly samples differ, so comparisons describe recorded change without establishing its cause. Cited pages and disputed claims still require independent verification.

Our first three priorities

First, verify the disputed insurer-count claims against current primary sources and settle the correct figure before any correction is considered. Second, review the most-cited third-party pages to see what they actually say about Jerry, and prepare publisher requests only where an inaccuracy is confirmed. Third, draft buyer-question briefs for the app-comparison questions where Jerry is mentioned but not recommended, checking existing coverage first.

These three tracks share one dependency: approved facts. The scorecard and fact register should be in place before briefs or requests go out, so every downstream document rests on verified evidence rather than on AI statements.

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Understanding AI search visibility.

AI search experiences create answers by pulling information from many places online and summarizing it into a single response.

What Is AI Citation Intelligence?
AI citation intelligence is the process of measuring where AI platforms source their information and how frequently a brand is mentioned or referenced in AI-generated responses. Because LLMs synthesize across multiple sources, the sites and brands that appear repeatedly tend to influence how a topic or company is framed. This practice focuses on identifying which sources shape AI outputs and tracking brand visibility across different AI systems.
What Is Citation Architecture?
Citation architecture describes the set of sources that consistently inform how AI systems talk about a brand, product, or topic. LLMs draw from websites, articles, forums, and public discussion, and the sources they rely on most often become the backbone of their answers. Building strong citation architecture means ensuring that accurate, credible, high authority sources are the ones most likely to shape the way AI tools summarize and recommend a brand.
What Is Generative Engine Optimization?
Generative engine optimization (GEO) is the practice of improving the chances that AI systems use and cite your brand or content when generating answers. While traditional SEO is centered on ranking pages in search results, GEO focuses on how LLMs retrieve, interpret, and combine information when responding to a question. The objective is to strengthen the content and sources AI systems rely on, so your brand is treated as a trusted reference in AI responses.
What Is AI Share of Voice?
AI share of voice tracks how often a brand appears in AI-generated answers compared with competitors in the same category. It reflects visibility across AI platforms such as ChatGPT, Gemini, Claude, and Perplexity. Monitoring AI share of voice helps organizations see whether AI systems consistently include and recommend their brand for key queries or whether competitor brands are showing up more often.

About The Author

Mark Huntley

Mark Huntley

Founder and CEO

Mark Huntley, J.D. is founder of CiteWorks Studio, a strategic advisory focused on visibility, authority, and recommendation presence in AI-shaped search environments. His work centers on embedding-level GEO, vector optimization, and cosine gap engineering — helping brands align their digital presence with the retrieval systems that increasingly shape discovery, interpretation, and choice.

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