Upsolve Appears in 63.1% of AI Answers. Here's Our Five-Step Plan to Improve Its AI Visibility.

Mark HuntleyBy Mark HuntleyFounder and CEO
10 minutes read

Key Takeaways

  • Upsolve appears in most benchmark answers, but recommendations are a much smaller share than mentions.
  • The biggest factual dispute concerns state availability, especially whether the free filing tool works in Virginia.
  • Several cited third-party pages and company pages need review before any correction or content brief is proposed.
  • The 90-day plan starts with a baseline scorecard, then moves to verified page briefs, publisher requests and buyer-focused content.

Answer Capsule

In November 2026, Upsolve appeared in 77 of 122 AI answers included in the Bankruptcy Lawyers benchmark (63.11%). It received 19 recommendations (15.57%), with 9 Top 3 placements and 9 first-place recommendations. A mention means the company appeared in an answer; a recommendation means the answer affirmatively endorsed it.

Our plan compares the company with its competitors, checks conflicting AI claims against reliable sources, and identifies website pages, third-party sources and buyer questions to address. The historical results show how the figures changed across available months. Different monthly samples limit those comparisons, and conflicting AI claims require verification before corrections are proposed.

Current AI visibility

Questions This Section Answers

  • How do Upsolve mentions, recommendations and placements compare with its Bankruptcy Lawyers peers?

Upsolve recorded 77 mentions (63.11%) and 19 recommendations (15.57%) across 122 answers included in the benchmark. Top 3 placements numbered 9; first-place recommendations numbered 9. Framing among its mentions was 23 positive, 52 neutral and 2 negative.

Rank

Company

Mentions

Mention rate

Recommendations

Recommendation rate

Top 3

Top 3 rate

#1

#1 rate

1

Upsolve

77

63.11%

19

15.57%

9

7.38%

9

7.38%

2

DebtStoppers

11

9.02%

5

4.10%

3

2.46%

3

2.46%

3

Allmand Law

6

4.92%

0

0.00%

0

0.00%

0

0.00%

3

Cibik Law

0

0.00%

0

0.00%

0

0.00%

0

0.00%

3

Fears Nachawati

0

0.00%

0

0.00%

0

0.00%

0

0.00%

3

Heupel Law

0

0.00%

0

0.00%

0

0.00%

0

0.00%

3

John T. Orcutt

8

6.56%

0

0.00%

0

0.00%

0

0.00%

3

Sasser Law Firm

4

3.28%

0

0.00%

0

0.00%

0

0.00%

3

The Semrad Law Firm

6

4.92%

0

0.00%

0

0.00%

0

0.00%

3

Tully Rinckey

19

15.57%

0

0.00%

0

0.00%

0

0.00%

Upsolve appears in most answers in this benchmark and is the company most often named, so its visibility is broad rather than marginal. Recommendations, however, are a much smaller share of those mentions. That gap matters because being named as a reference point and being affirmatively endorsed are different outcomes, and the printed figures should be read as separate measures rather than one leading to the other.

Tone is largely neutral, with positive framing well ahead of negative. Neutral framing is not an endorsement, so the agency would propose a scorecard that tracks mentions, recommendations and placement as distinct measures, plus a review of the answers where Upsolve is named but not recommended to see what content could support stronger advocacy.

What changed since last month

Questions This Section Answers

  • How did Upsolve counts and coverage differ across the available monthly snapshots?

Metric

Jul 2026

Aug 2026

Sep 2026

Oct 2026

Nov 2026

Mentions

126 / 141 (89.36%)

131 / 146 (89.73%)

146 / 166 (87.95%)

95 / 114 (83.33%)

77 / 122 (63.11%)

Recommendations

81 / 141 (57.45%)

76 / 146 (52.05%)

81 / 166 (48.80%)

26 / 114 (22.81%)

19 / 122 (15.57%)

Top 3 recommendations

27 / 141 (19.15%)

9 / 146 (6.16%)

6 / 166 (3.61%)

14 / 114 (12.28%)

9 / 122 (7.38%)

#1 recommendations

25 / 141 (17.73%)

9 / 146 (6.16%)

6 / 166 (3.61%)

14 / 114 (12.28%)

9 / 122 (7.38%)

From October 2026 to November 2026, Upsolve's mention count fell from 95 to 77, while its recommendation count fell from 26 to 19. The recommendation rate was 22.81% and 15.57% respectively.

The monthly record shows a steady slide in both mentions and recommendations from the summer months into November. The most recent step down is the steepest, and the recommendation rate moved with it. These are separate samples, so the movement describes what was recorded, not why it happened.

Because each month draws a different set of answers, the client should treat the trend as a signal worth watching rather than a settled diagnosis. The agency would keep the monthly scorecard running and pair it with the fact-checking work, so any later recovery can be read against a stable baseline.

AI recommendation trend

Observed recommendation rate (%), Jul 2026 to Nov 2026

0%15%30%45%60%Jul 2026Aug 2026Sep 2026Oct 2026Nov 202657.45%Jul 2026: 57.45%52.05%Aug 2026: 52.05%48.80%Sep 2026: 48.80%22.81%Oct 2026: 22.81%15.57%Nov 2026: 15.57%
  • Upsolve15.57%

Separate selected monthly samples. Missing points are unavailable, not zero. Provider/prompt equivalence is unverified; rate movement does not demonstrate causation.

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Step 1. Measure

Questions This Section Answers

  • What should the agency measure and verify first for Upsolve?

AI answers contained 18 conflicting claims about Upsolve: 0 critical, 2 high, 15 medium, 1 low. Of these, 2 were rated critical or high priority; the critical claims are included in that total. These ratings help prioritize fact-checking. They do not establish that a company or publisher made an error.

The conflicting claims give the client a concrete starting list. Most are rated medium priority, with a small number high enough to warrant attention first. The ratings order the work; they do not establish that anyone made a mistake.

The agency would turn this into a visibility comparison and a claim list, each entry assigned an owner and an evidence requirement. That lets the client see which disputes affect the brand story most and settle the easy ones before spending effort on the harder questions.

Step 2. Make the website consistent

Questions This Section Answers

  • Which recorded claim differences about Upsolve should be verified before proposed page edits?

Review topic

Severity

Recorded AI claim A

Recorded AI claim B

total time from start to filing

medium

2-3 weeks

2-4 weeks

time to complete filing (questionnaire/application)

medium

a few hours to a few days

about 2-3 hours

availability of free filing tool in Virginia

high

Upsolve free tool available in Virginia

Upsolve free tool not currently available in Virginia

states where the tool is unavailable

medium

Alabama, North Carolina, and Virginia unavailable

Virginia unavailable (no mention of Alabama or North Carolina)

Both columns quote AI answers, not verified company facts. Resolve the entity, date and source before deciding whether a correction is warranted; different dates can explain an apparent conflict.

The disputed topics cluster around timing and state availability, including whether the free filing tool works in Virginia and which states are excluded. Both recorded claims are quoted from AI answers, so neither can be treated as fact until checked against current primary sources.

The agency would verify each topic against the company's own current information, confirm the entity and date, and only then draft a page brief. Where the evidence supports a change, the brief would specify the correction; where it does not, the decision would be recorded as no change.

Step 3. Align the external narrative

Questions This Section Answers

  • Which cited third-party pages are relevant to fact review for Upsolve?

Cited page selected for review

Citation appearances in all captured answers

Answers mentioning the company

Conflicting claims linked to this page

https://reddit.com/r/Bankruptcy/comments/1l5k54r/how_long_does_it_take_realistically_to_fill_out/

2

0

9

https://reddit.com/r/Bankruptcy/comments/1c9qloh/upsolve/

5

2

3

https://reddit.com/r/Bankruptcy/comments/1pcr6ta/comment/ns011bz/

1

0

3

https://vaeb.uscourts.gov/chapter-7

2

2

2

https://chesterfieldbankruptcy.com/10-steps-chapter-7-bankruptcy-virginia/

1

1

2

https://stateslaws.com/how-to-file-chapter-7-bankruptcy-in-virginia-steps-costs-exemptions/

1

1

2

These pages were selected because they relate to the company in the captured answers. Their current contents still need checking before any correction request. A page linked to a conflicting claim is not necessarily its cause, and the same answer may contribute to more than one row.

The cited pages include community discussions and court and legal-information sites, several of which carry more than one conflicting claim. A page linked to a claim is not necessarily its cause, and its current contents still need checking before any request is made.

The agency would review the shortlisted pages, confirm what they say now, and prepare evidence-backed requests only where a genuine discrepancy exists. Publisher responses and no-change decisions would be logged separately, so the client can see what was asked and what came back.

Step 4. Optimize priority company pages

Questions This Section Answers

  • Which observed Upsolve website pages should receive review briefs?

Company website page

Citation appearances in all captured answers

Benchmark answers citing the page

Recommending answers citing the page

https://upsolve.org/

47

20

7

https://upsolve.org/learn/frequently-asked-questions-about-upsolve/

11

5

0

https://upsolve.org/learn/category/chapter-7/

9

3

0

https://upsolve.org/learn/how-to-file-chapter-7-with-no-money/

8

6

5

https://upsolve.org/learn/how-much-does-bankruptcy-cost/

6

6

1

https://upsolve.org/ca/

5

2

1

https://upsolve.org/learn/best-do-it-yourself-chapter-7-bankruptcy-software/

5

0

0

https://upsolve.org/learn/upsolve-real-legitimate-service/

5

2

1

The company's website was cited 197 times across 69 distinct page addresses; the table shows 8 pages selected for review. Zeros in the answer columns mean no matching answers were recorded. A cited page is not automatically a page that accompanied a recommendation.

The homepage carries most of the citation weight, with a handful of learning pages drawing smaller but meaningful attention. Some pages are cited often yet rarely appear alongside a recommendation, which makes them candidates for a closer look rather than automatic rewrites.

The agency would prepare page briefs for the priority pages using approved facts and the questions buyers actually ask. Each brief would state what the page should answer and which claims it must not repeat, leaving the writing to follow the client's confirmed information.

Step 5. Publish around buyer questions

Questions This Section Answers

  • Which observed buyer questions support content briefs for Upsolve?

Question observed in the research

Benchmark answers to this question

Company mentions

Company recommendations

What is the cheapest way to file for Chapter 7?

2

2

2

What is the least expensive way to file bankruptcy?

2

2

2

Is Upsolve completely free?

5

5

1

Is Upsolve considered a legal service?

5

5

1

How to file Chapter 7 with no money down?

2

2

1

How to file Chapter 7 with no money in Ohio?

2

2

1

is upsolve legit

2

2

1

upsolve

2

2

1

These are recorded answer observations, not search volume, verified demand, or proof of missing website content.

The recorded questions center on cost, free filing, legitimacy and whether Upsolve counts as a legal service. These are the concerns a cautious filer raises before trusting a tool, and they appear often enough to justify dedicated content.

The agency would check existing coverage first, then draft briefs for the gaps. Each brief would answer one buyer question directly, using approved facts, and would be reviewed before publication so the content does not introduce new claims the client cannot support.

Our 90-day action plan

Questions This Section Answers

  • How should the agency sequence the proposed Upsolve work and judge completion?

Period

Deliverable

Completion criterion

Days 1–30

Baseline scorecard, scoped fact-review register and page/source shortlist

Each record has an owner, evidence requirement and review status

Days 31–60

Approved page briefs and justified publisher requests

Separate confirmed edits, no-change decisions, requests and responses

Days 61–90

Buyer-content briefs and a fresh scorecard

Record work completed separately from measured answer outcomes and comparability limits

The first month establishes the baseline scorecard, the fact-review list and the page and source shortlist, with every record carrying an owner and a review status. The second month produces approved page briefs and justified publisher requests, with confirmed edits and no-change decisions kept apart.

The final month delivers buyer-content briefs and a fresh scorecard. Completed work would be reported separately from measured answer outcomes, since the plan can show what was done but cannot promise a visibility gain.

Methodology

Questions This Section Answers

  • How are Upsolve answer metrics and citation populations defined?

This report covers 2026-11. The exact dates when the original AI answers were collected have not been verified. The visibility rates use 122 answers that met the benchmark's inclusion rules. A company is recommended only when the answer both endorses it and uses positive wording. Top 3 and first-place counts are part of those recommendations, not extra recommendations.

An answer can mention or recommend several companies, so company counts cannot be added to find the number of distinct answers. The net sentiment score is positive minus negative mentions, divided by all company mentions; it describes answer wording, not customer satisfaction.

The wider citation analysis covers 323 captured answers and 2477 appearances of cited URLs. Citation appearances across all captured answers differ from the number of benchmark answers citing a page and the number that also recommend a company. The current contents of cited pages and disputed company claims still need independent verification.

Monthly sample coverage:

Reporting month

Answers included

AI services covered

Services

Jul 2026

141

6

ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity

Aug 2026

146

6

ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity

Sep 2026

166

6

ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity

Oct 2026

114

6

ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity

Nov 2026

122

6

ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity

The answer samples differ between months. These comparisons show how the recorded results changed; they do not establish why they changed.

The monthly samples differ, so comparisons show how recorded results moved, not why. Recommendation requires both endorsement and positive wording, and placement counts sit inside recommendations rather than adding to them. An answer can mention several companies, so company counts do not sum to distinct answers.

Cited pages and disputed claims still need independent verification, and a citation does not show that a source influenced an answer. Sentiment describes answer wording, not customer satisfaction.

Our first three priorities

First, settle the state-availability dispute, since it is the highest-rated conflict and touches whether the free tool can be used at all. The agency would verify it against current primary sources before any correction is proposed.

Second, prepare page briefs for the homepage and the most-cited learning pages, using approved facts and the buyer questions already recorded. Third, build content around cost, legitimacy and legal-service questions, checking existing coverage first. Each step has a clear owner and evidence requirement, and results would be reported as completed work rather than guaranteed visibility gains.

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Understanding AI search visibility.

AI search experiences create answers by pulling information from many places online and summarizing it into a single response.

What Is AI Citation Intelligence?
AI citation intelligence is the process of measuring where AI platforms source their information and how frequently a brand is mentioned or referenced in AI-generated responses. Because LLMs synthesize across multiple sources, the sites and brands that appear repeatedly tend to influence how a topic or company is framed. This practice focuses on identifying which sources shape AI outputs and tracking brand visibility across different AI systems.
What Is Citation Architecture?
Citation architecture describes the set of sources that consistently inform how AI systems talk about a brand, product, or topic. LLMs draw from websites, articles, forums, and public discussion, and the sources they rely on most often become the backbone of their answers. Building strong citation architecture means ensuring that accurate, credible, high authority sources are the ones most likely to shape the way AI tools summarize and recommend a brand.
What Is Generative Engine Optimization?
Generative engine optimization (GEO) is the practice of improving the chances that AI systems use and cite your brand or content when generating answers. While traditional SEO is centered on ranking pages in search results, GEO focuses on how LLMs retrieve, interpret, and combine information when responding to a question. The objective is to strengthen the content and sources AI systems rely on, so your brand is treated as a trusted reference in AI responses.
What Is AI Share of Voice?
AI share of voice tracks how often a brand appears in AI-generated answers compared with competitors in the same category. It reflects visibility across AI platforms such as ChatGPT, Gemini, Claude, and Perplexity. Monitoring AI share of voice helps organizations see whether AI systems consistently include and recommend their brand for key queries or whether competitor brands are showing up more often.

About The Author

Mark Huntley

Mark Huntley

Founder and CEO

Mark Huntley, J.D. is founder of CiteWorks Studio, a strategic advisory focused on visibility, authority, and recommendation presence in AI-shaped search environments. His work centers on embedding-level GEO, vector optimization, and cosine gap engineering — helping brands align their digital presence with the retrieval systems that increasingly shape discovery, interpretation, and choice.

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