monday.com Appears in 50.7% of AI Answers. Here's Our Five-Step Plan to Improve Its AI Visibility.

Mark HuntleyBy Mark HuntleyFounder and CEO
10 minutes read

Key Takeaways

  • monday.com is mentioned in about half of the benchmark answers, but its recommendation and top-three placement rates trail several competitors.
  • The biggest gaps are placement and endorsement, not reach, so mentions and recommendations need to be improved separately.
  • The article identifies medium-priority conflicting claims around pricing, seat minimums, and HIPAA availability that should be verified against primary sources.
  • Priority work includes reviewing key company pages, checking third-party citations, and creating content around common CRM comparison questions.

Answer Capsule

In November 2026, monday.com appeared in 138 of 272 AI answers included in the CRM Software benchmark (50.74%). It received 50 recommendations (18.38%), with 17 Top 3 placements and 10 first-place recommendations. A mention means the company appeared in an answer; a recommendation means the answer affirmatively endorsed it.

Our plan compares the company with its competitors, checks conflicting AI claims against reliable sources, and identifies website pages, third-party sources and buyer questions to address. The historical results show how the figures changed across available months. Different monthly samples limit those comparisons, and conflicting AI claims require verification before corrections are proposed.

Current AI visibility

Questions This Section Answers

  • How do monday.com mentions, recommendations and placements compare with its CRM Software peers?

monday.com recorded 138 mentions (50.74%) and 50 recommendations (18.38%) across 272 answers included in the benchmark. Top 3 placements numbered 17; first-place recommendations numbered 10. Framing among its mentions was 59 positive, 79 neutral and 0 negative.

Rank

Company

Mentions

Mention rate

Recommendations

Recommendation rate

Top 3

Top 3 rate

#1

#1 rate

1

Pipedrive

156

57.35%

64

23.53%

33

12.13%

13

4.78%

2

HubSpot Live Chat

204

75.00%

62

22.79%

52

19.12%

33

12.13%

3

Salesforce Service Cloud

198

72.79%

53

19.49%

36

13.24%

26

9.56%

4

monday.com

138

50.74%

50

18.38%

17

6.25%

10

3.68%

5

Zoho Inventory

187

68.75%

30

11.03%

22

8.09%

7

2.57%

6

Freshdesk

115

42.28%

16

5.88%

10

3.68%

5

1.84%

7

Insightly

60

22.06%

15

5.51%

3

1.10%

1

0.37%

8

SugarCRM

26

9.56%

6

2.21%

0

0.00%

0

0.00%

9

Keap

28

10.29%

5

1.84%

0

0.00%

0

0.00%

10

Microsoft Power Apps

91

33.46%

2

0.74%

1

0.37%

0

0.00%

monday.com appears in roughly half of the benchmark answers, which puts it in the conversation but behind the leaders on reach. Its recommendation rate sits below several rivals, so being named is not translating into endorsement at the same pace. That gap between mentions and recommendations is the practical issue to work on.

Placement is the sharper weakness. Top-three and first-place appearances are modest relative to the company's mention volume, meaning answers tend to list monday.com without elevating it. The agency would treat reach and placement as separate goals, since improving one does not automatically lift the other.

Framing is largely neutral, with no negative mentions recorded. Neutral coverage is a reasonable base but leaves room for clearer positive positioning where the evidence supports it. Proposed work starts with a scorecard that tracks mentions, recommendations and placement side by side so progress is judged on the right measure.

What changed since last month

Questions This Section Answers

  • How did monday.com counts and coverage differ across the available monthly snapshots?

Metric

Nov 2026

Mentions

138 / 272 (50.74%)

Recommendations

50 / 272 (18.38%)

Top 3 recommendations

17 / 272 (6.25%)

#1 recommendations

10 / 272 (3.68%)

Only months with verified results are shown. Monthly sample coverage is listed in Methodology.

There are insufficient usable monthly observations for a prior-period comparison.

Only one verified month is available, so there is no prior-period comparison to interpret. The current figures stand as a baseline rather than a trend. Any movement described in later reports should be read against this starting point, not against months that measured a different set of companies.

The monthly samples are separate selections, and a different answer total would not by itself explain a change in counts or rates. The agency would keep the baseline fixed and add future months as they are verified, so the client sees a genuine sequence rather than a mixed comparison.

For now, the useful conclusion is simply that this month establishes the reference point. Proposed work includes locking the scorecard definitions before the next measurement so later readings are comparable.

AI recommendation trend

Observed recommendation rate (%), Nov 2026

  • monday.comno change
    Nov 202618.38%

Separate selected monthly samples. Missing points are unavailable, not zero. Provider/prompt equivalence is unverified; rate movement does not demonstrate causation.

/ Take the next step

Want to Understand Your AI Citation Footprint?

We start every engagement with a full audit of how AI systems reference your brand today.

Measurable, Repeatable Programme

Build a durable foundation of credible citations that compounds over time and continues to influence AI answers as new queries emerge

Citation Architecture Review

Identify which high-authority community sources are and aren't working in your favour across AI platforms.

AI Visibility Audit

Understand exactly how LLMs are referencing your brand today and which sources are shaping those answers.

Step 1. Measure

Questions This Section Answers

  • What should the agency measure and verify first for monday.com?

AI answers contained 8 conflicting claims about monday.com: 0 critical, 0 high, 8 medium, 0 low. Of these, 0 were rated critical or high priority; the critical claims are included in that total. These ratings help prioritize fact-checking. They do not establish that a company or publisher made an error.

The benchmark surfaced a set of conflicting claims about monday.com, all rated medium priority. None were rated critical or high, which means the fact-checking effort can be scoped rather than urgent. The ratings order the work; they do not show that the company or any publisher made a mistake.

A visibility comparison alongside a claim list would let the client see where answers diverge and decide which topics deserve attention first. The agency would build a fact-review register that records each disputed topic, the evidence needed to settle it, and an owner.

This step is about organizing questions, not answering them. Resolution depends on checking current primary sources before any correction is considered.

Step 2. Make the website consistent

Questions This Section Answers

  • Which recorded claim differences about monday.com should be verified before proposed page edits?

Review topic

Severity

Recorded AI claim A

Recorded AI claim B

HIPAA compliance availability

medium

HIPAA compliant only on Enterprise plans

HIPAA-capable (listed as example, confirm BAA + settings)

starting monthly price per user

medium

custom/tiered pricing (no fixed starting price)

$12/user/mo

minimum seat requirement

medium

3-seat minimum on paid plans

no minimum seat requirement stated (pricing depends on seats)

minimum seat requirement

medium

3-seat minimum on paid plans

no minimum seat requirement stated (pricing depends on seats)

Both columns quote AI answers, not verified company facts. Resolve the entity, date and source before deciding whether a correction is warranted; different dates can explain an apparent conflict.

The disputed topics cluster around plan details: whether HIPAA compliance is available and on which plans, what the starting monthly price per user is, and whether paid plans carry a minimum seat requirement. Each appears as two conflicting AI statements, and both sides are quoted answers rather than verified facts.

The agency would not pick a winner from the table. Instead, each topic gets a verification task against current primary sources, including the date and entity involved, since different dates can explain an apparent conflict. Only after that check would a page brief be drafted.

Where the evidence confirms a fact, the brief would guide clearer on-page wording. Where it does not, the topic stays open rather than becoming a correction request.

Step 3. Align the external narrative

Questions This Section Answers

  • Which cited third-party pages are relevant to fact review for monday.com?

Cited page selected for review

Citation appearances in all captured answers

Answers mentioning the company

Conflicting claims linked to this page

https://crm.org/news/monday-crm-review

5

0

3

https://g2.com/sellers/monday-com-d88207e4-9e92-412d-903b-61cd13ca592b

1

0

3

https://onepagecrm.com/crm-reviews/monday-crm/

6

0

2

https://techradar.com/reviews/monday-sales-crm-review

3

0

2

https://insightly.com/comparison-lp-monday/

5

5

1

https://till-freitag.com/en/blog/insightly-vs-monday-crm-en

2

2

1

These pages were selected because they relate to the company in the captured answers. Their current contents still need checking before any correction request. A page linked to a conflicting claim is not necessarily its cause, and the same answer may contribute to more than one row.

Several cited pages carry more than one conflicting claim, which makes them sensible starting points for review. The comparison pages and review sites in the list are the most likely places where plan and pricing details get restated, so their current contents are worth checking first.

A citation does not show that a page influenced an answer, and a page linked to a conflict is not necessarily its cause. The agency would review each selected page directly, confirm what it currently says, and only then decide whether an evidence-backed request to the publisher is justified.

Requests would be framed around verified facts, with no assumption of publisher error. Pages that turn out to be accurate, or that cannot be tied to the company, stay out of the queue.

Step 4. Optimize priority company pages

Questions This Section Answers

  • Which observed monday.com website pages should receive review briefs?

Company website page

Citation appearances in all captured answers

Benchmark answers citing the page

Recommending answers citing the page

https://monday.com/crm

6

2

1

https://monday.com/blog/crm-and-sales/crm-software/

4

0

0

https://monday.com/blog/crm-and-sales/sales-tracking-software/

4

0

0

https://monday.com/blog/crm-and-sales/salesforce-alternatives/

4

0

0

https://monday.com/crm/features

4

1

0

https://monday.com/crm/pricing

4

1

0

https://support.monday.com/hc/en-us/articles/4409464697618-Get-started-with-monday-CRM

4

1

0

https://monday.com/blog/crm-and-sales/crm-examples/

3

0

0

The company's website was cited 88 times across 54 distinct page addresses; the table shows 8 pages selected for review. Zeros in the answer columns mean no matching answers were recorded. A cited page is not automatically a page that accompanied a recommendation.

The company's own pages are cited widely, but the selected pages show thin connection to recommending answers. The main CRM page is the clearest example, appearing in benchmark answers and at least one recommending answer, which makes it a natural first candidate for a page brief.

Other selected pages, including pricing, features and support articles, appear in benchmark answers without accompanying recommendations. That pattern suggests the pages are being read for facts rather than cited as reasons to choose the product, though the evidence cannot confirm why.

Proposed briefs would use approved facts and real audience questions, and would check existing coverage before suggesting anything new. A cited page is not automatically a page that drove a recommendation.

Step 5. Publish around buyer questions

Questions This Section Answers

  • Which observed buyer questions support content briefs for monday.com?

Question observed in the research

Benchmark answers to this question

Company mentions

Company recommendations

What are the top 10 CRM tools?

5

5

3

What are the top 10 CRMs?

4

4

3

What are the top 10 CRM software?

3

3

3

What is the difference between Monday and Insightly?

6

6

2

What are the top 20 CRM systems?

5

5

2

What are the top 20 CRM platforms?

4

4

2

What are the top 5 project management software?

4

4

2

What are the top 10 CRM systems?

3

3

2

These are recorded answer observations, not search volume, verified demand, or proof of missing website content.

The recorded questions fall into two groups: broad top-ten and top-twenty CRM lists, and direct comparisons such as monday.com against Insightly. monday.com is mentioned in most of these answers and recommended in a good share of them, so the questions are already working in its favor.

These observations are answer records, not search volume or proof of missing content. The agency would check what the site already publishes on these themes before proposing anything, then draft buyer-question briefs that answer the comparison and list questions directly.

The aim is to give answers clear, verifiable material to draw on, not to chase every recorded phrasing.

Our 90-day action plan

Questions This Section Answers

  • How should the agency sequence the proposed monday.com work and judge completion?

Period

Deliverable

Completion criterion

Days 1–30

Baseline scorecard, scoped fact-review register and page/source shortlist

Each record has an owner, evidence requirement and review status

Days 31–60

Approved page briefs and justified publisher requests

Separate confirmed edits, no-change decisions, requests and responses

Days 61–90

Buyer-content briefs and a fresh scorecard

Record work completed separately from measured answer outcomes and comparability limits

The first month establishes the baseline scorecard, a scoped fact-review register and a shortlist of pages and sources, each with an owner and a review status. This groundwork decides what later work is allowed to claim.

The second month produces approved page briefs and any justified publisher requests, with confirmed edits, no-change decisions, requests and responses recorded separately. The third month adds buyer-content briefs and a fresh scorecard.

Delivered work is tracked apart from measured answer outcomes. Completing a brief or sending a request is not evidence of improved visibility, and the plan keeps those two records distinct so the client can judge each on its own terms.

Methodology

Questions This Section Answers

  • How are monday.com answer metrics and citation populations defined?

This report covers 2026-11. The exact dates when the original AI answers were collected have not been verified. The visibility rates use 272 answers that met the benchmark's inclusion rules. A company is recommended only when the answer both endorses it and uses positive wording. Top 3 and first-place counts are part of those recommendations, not extra recommendations.

An answer can mention or recommend several companies, so company counts cannot be added to find the number of distinct answers. The net sentiment score is positive minus negative mentions, divided by all company mentions; it describes answer wording, not customer satisfaction.

The wider citation analysis covers 800 captured answers and 5143 appearances of cited URLs. Citation appearances across all captured answers differ from the number of benchmark answers citing a page and the number that also recommend a company. The current contents of cited pages and disputed company claims still need independent verification.

Monthly sample coverage:

Reporting month

Answers included

AI services covered

Services

Nov 2026

272

6

ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity

July 2026 measured a different set of companies, so it is excluded from this comparison. August 2026 measured a different set of companies, so it is excluded from this comparison. September 2026 measured a different set of companies, so it is excluded from this comparison. October 2026 measured a different set of companies, so it is excluded from this comparison.

The answer samples differ between months. These comparisons show how the recorded results changed; they do not establish why they changed.

The report covers a single month, and the exact dates the answers were collected have not been verified. Rates rest on answers that met the benchmark's inclusion rules, and a company counts as recommended only when an answer endorses it with positive wording.

Answers can mention several companies, so company counts do not add up to distinct answers. Sentiment describes answer wording, not customer satisfaction. The wider citation analysis covers a larger set of captured answers, and citation appearances differ from benchmark citations and recommendations.

Cited pages and disputed claims still need independent verification. Monthly samples differ, so comparisons show what was recorded, not why it changed.

Our first three priorities

The first priority is settling the disputed plan details through primary-source verification, since pricing, seat minimums and HIPAA availability are the kind of facts buyers check before shortlisting. Until those are confirmed, no correction request should go out.

The second is a page brief for the main CRM page, using approved facts and the comparison questions answers already ask. The third is a set of buyer-question briefs covering the top-list and head-to-head themes, after checking existing coverage.

Each priority has a clear owner and evidence requirement, and each is judged as completed work rather than as a promised visibility gain.

/ Learn More

Understanding AI search visibility.

AI search experiences create answers by pulling information from many places online and summarizing it into a single response.

What Is AI Citation Intelligence?
AI citation intelligence is the process of measuring where AI platforms source their information and how frequently a brand is mentioned or referenced in AI-generated responses. Because LLMs synthesize across multiple sources, the sites and brands that appear repeatedly tend to influence how a topic or company is framed. This practice focuses on identifying which sources shape AI outputs and tracking brand visibility across different AI systems.
What Is Citation Architecture?
Citation architecture describes the set of sources that consistently inform how AI systems talk about a brand, product, or topic. LLMs draw from websites, articles, forums, and public discussion, and the sources they rely on most often become the backbone of their answers. Building strong citation architecture means ensuring that accurate, credible, high authority sources are the ones most likely to shape the way AI tools summarize and recommend a brand.
What Is Generative Engine Optimization?
Generative engine optimization (GEO) is the practice of improving the chances that AI systems use and cite your brand or content when generating answers. While traditional SEO is centered on ranking pages in search results, GEO focuses on how LLMs retrieve, interpret, and combine information when responding to a question. The objective is to strengthen the content and sources AI systems rely on, so your brand is treated as a trusted reference in AI responses.
What Is AI Share of Voice?
AI share of voice tracks how often a brand appears in AI-generated answers compared with competitors in the same category. It reflects visibility across AI platforms such as ChatGPT, Gemini, Claude, and Perplexity. Monitoring AI share of voice helps organizations see whether AI systems consistently include and recommend their brand for key queries or whether competitor brands are showing up more often.

About The Author

Mark Huntley

Mark Huntley

Founder and CEO

Mark Huntley, J.D. is founder of CiteWorks Studio, a strategic advisory focused on visibility, authority, and recommendation presence in AI-shaped search environments. His work centers on embedding-level GEO, vector optimization, and cosine gap engineering — helping brands align their digital presence with the retrieval systems that increasingly shape discovery, interpretation, and choice.

Archived editions

Browse earlier published research snapshots for this article. The latest edition remains at the current URL.

VIEW ALL CASE STUDIESREQUEST AN AI VISIBILITY AUDIT