GEP SMART Appears in 45.5% of AI Answers. Here's Our Five-Step Plan to Improve Its AI Visibility.

Mark HuntleyBy Mark HuntleyFounder and CEO
10 minutes read

Key Takeaways

  • GEP SMART appears in 219 of 481 benchmark answers and is recommended in 97, placing it behind Coupa and SAP Ariba but close to mid-table rivals.
  • Its strongest signal is placement: it reaches the top three in 65 answers and takes first place in 20, with mostly neutral or positive framing.
  • The article found no conflicting claims in the captured answers, so the first step is to build a baseline and verify any future discrepancies before making page changes.
  • Priority work focuses on the company’s most cited procurement page, comparison sources where buyers encounter the brand, and broad buyer questions such as best procurement software.

Answer Capsule

In November 2026, GEP SMART appeared in 219 of 481 AI answers included in the Procurement Software benchmark (45.53%). It received 97 recommendations (20.17%), with 65 Top 3 placements and 20 first-place recommendations. A mention means the company appeared in an answer; a recommendation means the answer affirmatively endorsed it.

Our plan compares the company with its competitors, checks conflicting AI claims against reliable sources, and identifies website pages, third-party sources and buyer questions to address. The historical results show how the figures changed across available months. Different monthly samples limit those comparisons, and conflicting AI claims require verification before corrections are proposed.

Current AI visibility

Questions This Section Answers

  • How do GEP SMART mentions, recommendations and placements compare with its Procurement Software peers?

GEP SMART recorded 219 mentions (45.53%) and 97 recommendations (20.17%) across 481 answers included in the benchmark. Top 3 placements numbered 65; first-place recommendations numbered 20. Framing among its mentions was 106 positive, 112 neutral and 1 negative.

Rank

Company

Mentions

Mention rate

Recommendations

Recommendation rate

Top 3

Top 3 rate

#1

#1 rate

1

Coupa

466

96.88%

173

35.97%

139

28.90%

93

19.33%

2

SAP Ariba

460

95.63%

155

32.22%

109

22.66%

60

12.47%

3

Procurify

247

51.35%

106

22.04%

37

7.69%

13

2.70%

4

GEP SMART

219

45.53%

97

20.17%

65

13.51%

20

4.16%

5

Precoro

208

43.24%

96

19.96%

33

6.86%

18

3.74%

6

Ivalua

227

47.19%

95

19.75%

53

11.02%

14

2.91%

7

Jaggaer

238

49.48%

79

16.42%

28

5.82%

16

3.33%

8

Zip

165

34.30%

78

16.22%

23

4.78%

14

2.91%

9

Kissflow

36

7.48%

16

3.33%

2

0.42%

1

0.21%

10

Tradeshift

2

0.42%

0

0.00%

0

0.00%

0

0.00%

GEP SMART sits in the chasing pack rather than the leading pair. It appears in roughly half the answers and earns an affirmative recommendation in about one in five, which places it fourth overall and close to Procurify, Precoro and Ivalua on recommendation rate. The gap to Coupa and SAP Ariba is widest on recommendation, not on being mentioned.

Placement is the more encouraging signal. GEP SMART reaches the top three in a meaningful share of answers and takes first place in a smaller but real slice, ahead of most mid-table rivals. Framing is largely neutral to positive, with almost no negative wording. The practical read is that the product is known and respected but not yet the default endorsement.

Because this is a single verified month, treat the figures as a starting position rather than a trend. The agency would build a baseline scorecard from these results and pair it with a shortlist of claims and pages to check, so priorities rest on verified evidence rather than on one month's snapshot.

What changed since last month

Questions This Section Answers

  • How did GEP SMART counts and coverage differ across the available monthly snapshots?

Metric

Nov 2026

Mentions

219 / 481 (45.53%)

Recommendations

97 / 481 (20.17%)

Top 3 recommendations

65 / 481 (13.51%)

#1 recommendations

20 / 481 (4.16%)

Only months with verified results are shown. Monthly sample coverage is listed in Methodology.

There are insufficient usable monthly observations for a prior-period comparison.

Only one month of verified results is available, so there is no prior period to compare against. The current figures stand alone as a baseline, and any movement described in later reports will be measured against them.

The monthly answer samples are drawn separately and are not directly comparable across periods. A future change in mention or recommendation totals would not, on its own, show why the counts moved. The agency would report observed movement and its comparability limits side by side, leaving explanations to verified evidence.

For now the useful work is to lock in this baseline and the definitions behind it, so that next month's comparison is like for like.

AI recommendation trend

Observed recommendation rate (%), Nov 2026

  • GEP SMARTno change
    Nov 202620.17%

Separate selected monthly samples. Missing points are unavailable, not zero. Provider/prompt equivalence is unverified; rate movement does not demonstrate causation.

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Step 1. Measure

Questions This Section Answers

  • What should the agency measure and verify first for GEP SMART?

AI answers contained 0 conflicting claims about GEP SMART: 0 critical, 0 high, 0 medium, 0 low. Of these, 0 were rated critical or high priority; the critical claims are included in that total. These ratings help prioritize fact-checking. They do not establish that a company or publisher made an error.

No conflicting claims about GEP SMART were recorded in the captured answers, so there is no fact-check queue to work through at this stage. That is a clean starting point, but it is not proof that every statement about the company is accurate; it means nothing in this sample warranted a dispute rating.

The agency would still build a visibility scorecard that sets GEP SMART's reach and recommendation position against its closest rivals, so the client can see where the real distance lies. Alongside it, a short register of claims worth verifying would give each item an owner and an evidence requirement, ready to absorb anything that surfaces later.

Step 2. Make the website consistent

Questions This Section Answers

  • Which recorded claim differences about GEP SMART should be verified before proposed page edits?

No results are available for this part of the analysis.

Both columns quote AI answers, not verified company facts. Resolve the entity, date and source before deciding whether a correction is warranted; different dates can explain an apparent conflict.

This part of the analysis returned no results, so there are no disputed topics to resolve and no page briefs to justify on consistency grounds. The agency would not manufacture corrections where the evidence shows no conflict.

Instead, the proposed work is a light verification pass: confirm the entity, dates and sources behind any statement about GEP SMART before treating it as a discrepancy. Different dates or product versions can make two statements look opposed when they are not. Any page brief would follow only after that check, and would rest on approved facts rather than on an AI answer alone.

Step 3. Align the external narrative

Questions This Section Answers

  • Which cited third-party pages are relevant to fact review for GEP SMART?

Cited page selected for review

Citation appearances in all captured answers

Answers mentioning the company

Conflicting claims linked to this page

https://daidu.ai/products/gep-smart-ai

1

1

0

https://reddit.com/r/procurement/comments/1ha9ll9/best_procurement_software/

55

40

0

https://procurementmag.com/top10/top-10-procurement-software-companies

39

30

0

https://elementum.ai/blog/best-procurement-software-for-automating-purchasing-processes

36

29

0

https://gartner.com/reviews/market/source-to-pay-suites

36

25

0

https://rippling.com/fr-FR/blog/procurement-software-tools

29

22

0

These pages were selected because they relate to the company in the captured answers. Their current contents still need checking before any correction request. A page linked to a conflicting claim is not necessarily its cause, and the same answer may contribute to more than one row.

The cited pages skew toward listicles, community threads and review platforms rather than vendor documentation. A Reddit procurement thread and a top-ten procurement software roundup carry the most citation appearances, which suggests buyers are encountering GEP SMART inside comparison contexts. That is where narrative alignment matters most.

The agency would review a focused set of these sources for accuracy and freshness, then prepare evidence-backed requests only where a genuine gap or error is confirmed. A citation does not show that a page shaped an answer, and none of these pages is linked to a conflicting claim. Publisher control is not assumed, and no-change decisions would be recorded as openly as requests.

Step 4. Optimize priority company pages

Questions This Section Answers

  • Which observed GEP SMART website pages should receive review briefs?

Company website page

Citation appearances in all captured answers

Benchmark answers citing the page

Recommending answers citing the page

https://gep.com/software/gep-quantum-intelligence/procurement

20

18

11

https://gep.com/

6

3

1

https://gep.com/research-reports/gartner-2026-magic-quadrant-source-pay-suites

6

5

2

https://gep.com/company

5

1

0

https://gep.com/info-guide/e-procurement

4

2

0

https://gep.com/blog/strategy/why-businesses-should-adopt-cloud-based-procurement

3

3

0

https://gep.com/managed-services/procurement-outsourcing/procurement-services

2

2

1

https://gep.com/blog/strategy/it-procurement-services-strategies-trends

1

1

1

The company's website was cited 65 times across 26 distinct page addresses; the table shows 8 pages selected for review. Zeros in the answer columns mean no matching answers were recorded. A cited page is not automatically a page that accompanied a recommendation.

The company's own pages are already part of the citation picture, with the procurement page for its intelligence offering drawing the most appearances and a notable share of recommending answers. That page is the natural anchor for owned-content work. The homepage, company pages and research reports appear less often, and several blog and service pages barely register.

The agency would prepare page briefs for the strongest existing pages first, grounding them in approved facts and the questions buyers actually ask. Briefs would note where current content already covers a topic before proposing anything new. The aim is to strengthen pages that already earn citations, not to flood the site with replacements.

Step 5. Publish around buyer questions

Questions This Section Answers

  • Which observed buyer questions support content briefs for GEP SMART?

Question observed in the research

Benchmark answers to this question

Company mentions

Company recommendations

What is the best software for procurement?

5

4

3

What are the top procurement systems?

5

4

2

Which procurement software is best?

5

3

2

Which procurement automation software is rated the highest?

3

2

2

best e procurement software

2

2

2

e sourcing tools

2

2

2

procurement management software

2

2

2

procurement systems providers

2

2

2

These are recorded answer observations, not search volume, verified demand, or proof of missing website content.

The recorded questions are broad category queries: best procurement software, top procurement systems, and which tool is rated highest. GEP SMART appears in most of these answers and is recommended in several, which suggests the brand is already in the consideration set for general procurement searches rather than only niche ones.

These are answer observations, not search volume or proof of unmet demand. The agency would check existing site coverage against each question before drafting anything, then produce buyer-question briefs only where a genuine gap exists. Where coverage is adequate, the better move is sharpening the existing page rather than adding another.

Our 90-day action plan

Questions This Section Answers

  • How should the agency sequence the proposed GEP SMART work and judge completion?

Period

Deliverable

Completion criterion

Days 1–30

Baseline scorecard, scoped fact-review register and page/source shortlist

Each record has an owner, evidence requirement and review status

Days 31–60

Approved page briefs and justified publisher requests

Separate confirmed edits, no-change decisions, requests and responses

Days 61–90

Buyer-content briefs and a fresh scorecard

Record work completed separately from measured answer outcomes and comparability limits

The first month establishes the baseline: a scorecard, a scoped fact-review register and a shortlist of pages and sources, each with an owner and a review status. This gives later work something verifiable to build on.

The second month turns that groundwork into approved page briefs and, where justified, publisher requests, with confirmed edits, no-change decisions and responses recorded separately. The third month adds buyer-question content briefs and a fresh scorecard.

Delivered work is tracked apart from measured answer outcomes. Completing a brief or sending a request does not establish that visibility improved, and the plan makes no promise of gains.

Methodology

Questions This Section Answers

  • How are GEP SMART answer metrics and citation populations defined?

This report covers 2026-11. The exact dates when the original AI answers were collected have not been verified. The visibility rates use 481 answers that met the benchmark's inclusion rules. A company is recommended only when the answer both endorses it and uses positive wording. Top 3 and first-place counts are part of those recommendations, not extra recommendations.

An answer can mention or recommend several companies, so company counts cannot be added to find the number of distinct answers. The net sentiment score is positive minus negative mentions, divided by all company mentions; it describes answer wording, not customer satisfaction.

The wider citation analysis covers 800 captured answers and 4736 appearances of cited URLs. Citation appearances across all captured answers differ from the number of benchmark answers citing a page and the number that also recommend a company. The current contents of cited pages and disputed company claims still need independent verification.

Monthly sample coverage:

Reporting month

Answers included

AI services covered

Services

Nov 2026

481

6

ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity

July 2026 measured a different set of companies, so it is excluded from this comparison. August 2026 measured a different set of companies, so it is excluded from this comparison. September 2026 measured a different set of companies, so it is excluded from this comparison. October 2026 measured a different set of companies, so it is excluded from this comparison.

The answer samples differ between months. These comparisons show how the recorded results changed; they do not establish why they changed.

The report covers a single month, and the exact collection dates for the original answers are unverified. Rates rest on answers that met the benchmark's inclusion rules, and a company counts as recommended only when an answer both endorses it and uses positive wording. Top-three and first-place counts sit inside those recommendations rather than adding to them.

Answers can name several companies, so counts cannot be summed into distinct answers. Sentiment describes answer wording, not customer satisfaction. Cited pages and any disputed claims still need independent checking, and the monthly samples differ, so comparisons show what changed, not why.

Our first three priorities

First, lock in the baseline. GEP SMART is visible and well regarded but trails the leading pair on affirmative recommendation, so the scorecard should make that gap explicit and track it consistently month to month.

Second, review the comparison sources where buyers actually meet the brand, starting with the community thread and the top-ten roundup, and prepare evidence-backed requests only where a real issue is confirmed. Third, brief the strongest owned page and the buyer-question topics around best and top procurement software, checking existing coverage first.

Each step has a named owner and a clear evidence requirement, and completed work will be reported separately from any change in measured visibility.

/ Learn More

Understanding AI search visibility.

AI search experiences create answers by pulling information from many places online and summarizing it into a single response.

What Is AI Citation Intelligence?
AI citation intelligence is the process of measuring where AI platforms source their information and how frequently a brand is mentioned or referenced in AI-generated responses. Because LLMs synthesize across multiple sources, the sites and brands that appear repeatedly tend to influence how a topic or company is framed. This practice focuses on identifying which sources shape AI outputs and tracking brand visibility across different AI systems.
What Is Citation Architecture?
Citation architecture describes the set of sources that consistently inform how AI systems talk about a brand, product, or topic. LLMs draw from websites, articles, forums, and public discussion, and the sources they rely on most often become the backbone of their answers. Building strong citation architecture means ensuring that accurate, credible, high authority sources are the ones most likely to shape the way AI tools summarize and recommend a brand.
What Is Generative Engine Optimization?
Generative engine optimization (GEO) is the practice of improving the chances that AI systems use and cite your brand or content when generating answers. While traditional SEO is centered on ranking pages in search results, GEO focuses on how LLMs retrieve, interpret, and combine information when responding to a question. The objective is to strengthen the content and sources AI systems rely on, so your brand is treated as a trusted reference in AI responses.
What Is AI Share of Voice?
AI share of voice tracks how often a brand appears in AI-generated answers compared with competitors in the same category. It reflects visibility across AI platforms such as ChatGPT, Gemini, Claude, and Perplexity. Monitoring AI share of voice helps organizations see whether AI systems consistently include and recommend their brand for key queries or whether competitor brands are showing up more often.

About The Author

Mark Huntley

Mark Huntley

Founder and CEO

Mark Huntley, J.D. is founder of CiteWorks Studio, a strategic advisory focused on visibility, authority, and recommendation presence in AI-shaped search environments. His work centers on embedding-level GEO, vector optimization, and cosine gap engineering — helping brands align their digital presence with the retrieval systems that increasingly shape discovery, interpretation, and choice.

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