Found Appears in 55.8% of AI Answers. Here's Our Five-Step Plan to Improve Its AI Visibility.

Mark HuntleyBy Mark HuntleyFounder and CEO
12 minutes read

Key Takeaways

  • Found is mentioned in more than half of the benchmark answers, but its placement is weaker than its reach.
  • The biggest opportunity is improving position in answers, not simply increasing mentions.
  • There were no conflicting claims recorded in the captured answers, so the work starts with measurement and comparison.
  • The plan focuses on verified page briefs, source review, and buyer-question content around free and online business checking.

Answer Capsule

In November 2026, Found appeared in 92 of 165 AI answers included in the Business Checking Accounts benchmark (55.76%). It received 61 recommendations (36.97%), with 15 Top 3 placements and 1 first-place recommendations. A mention means the company appeared in an answer; a recommendation means the answer affirmatively endorsed it.

Our plan compares the company with its competitors, checks conflicting AI claims against reliable sources, and identifies website pages, third-party sources and buyer questions to address. The historical results show how the figures changed across available months. Different monthly samples limit those comparisons, and conflicting AI claims require verification before corrections are proposed.

Current AI visibility

Questions This Section Answers

  • How do Found mentions, recommendations and placements compare with its Business Checking Accounts peers?

Found recorded 92 mentions (55.76%) and 61 recommendations (36.97%) across 165 answers included in the benchmark. Top 3 placements numbered 15; first-place recommendations numbered 1. Framing among its mentions was 62 positive, 30 neutral and 0 negative.

Rank

Company

Mentions

Mention rate

Recommendations

Recommendation rate

Top 3

Top 3 rate

#1

#1 rate

1

Bluevine

126

76.36%

106

64.24%

84

50.91%

74

44.85%

2

Mercury

121

73.33%

98

59.39%

63

38.18%

6

3.64%

3

Relay

122

73.94%

90

54.55%

58

35.15%

4

2.42%

4

Found

92

55.76%

61

36.97%

15

9.09%

1

0.61%

5

U.S. Bancorp

82

49.70%

43

26.06%

15

9.09%

2

1.21%

6

Axos Bank

47

28.48%

34

20.61%

12

7.27%

2

1.21%

7

Bank of America Corp.

66

40.00%

17

10.30%

4

2.42%

0

0.00%

8

Chase Credit Journey

95

57.58%

9

5.45%

5

3.03%

2

1.21%

9

PNC Bank

30

18.18%

7

4.24%

1

0.61%

0

0.00%

10

Varo Bank

11

6.67%

5

3.03%

2

1.21%

1

0.61%

10

Wells Fargo & Co.

36

21.82%

5

3.03%

0

0.00%

0

0.00%

12

Citi

24

14.55%

3

1.82%

3

1.82%

0

0.00%

12

Truist Bank

19

11.52%

3

1.82%

1

0.61%

1

0.61%

14

Citizens Bank & Trust

2

1.21%

1

0.61%

0

0.00%

0

0.00%

14

Current

58

35.15%

1

0.61%

1

0.61%

0

0.00%

16

Align Credit Union

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Autobooks

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Baker Boyer Bank

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Bank Of The West

1

0.61%

0

0.00%

0

0.00%

0

0.00%

16

Banknewport

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Baselane

2

1.21%

0

0.00%

0

0.00%

0

0.00%

16

Candescent

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Capital One Platinum Mastercard

3

1.82%

0

0.00%

0

0.00%

0

0.00%

16

Carroll Bank And Trust

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Centime

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Clear Mountain Bank

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Codat

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Field & Main Bank

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

First Bank Of Berne

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

First County Bank

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

First Federal Bank

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

First Security Bank Of Missoula

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Five Star Bank

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Fps Gold

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Hanmi Bank

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Ixonia Bank

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Mainstreet Bank

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Merchant's Pact

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Merrimack County Savings Bank (the Merrimack)

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Mid Penn Bank

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Mid-missouri Bank

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Mountainone

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Nbh Bank

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

North Valley Bank Ohio

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Northwest Community Bank

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Outdoor Bank

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Progressive Ozark Bank

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Sanibel Captiva Community Bank

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

Susser Bank

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

United Federal Credit Union

0

0.00%

0

0.00%

0

0.00%

0

0.00%

16

West Gate Bank

0

0.00%

0

0.00%

0

0.00%

0

0.00%

Found is named in a majority of the answers in this benchmark, and it is affirmatively recommended in a substantial share of them. That reach is real and worth protecting. The gap sits in position: Found appears in many shortlists but rarely at the front of them, and almost never as the single first choice.

For a business reader, the practical reading is that Found has earned a place in the conversation but not yet the lead role. Reach, recommendation and placement are separate measures, and the placement figures are contained within the recommendation figures rather than added to them. The proposed work should therefore focus on what earns a stronger position, not on chasing more mentions.

Framing is a bright spot: almost no negative wording surrounds Found in these answers. That gives the agency room to build on existing goodwill rather than repair damage. A scorecard that tracks reach, recommendation and position separately would keep the team from confusing visibility with preference.

What changed since last month

Questions This Section Answers

  • How did Found counts and coverage differ across the available monthly snapshots?

Metric

Nov 2026

Mentions

92 / 165 (55.76%)

Recommendations

61 / 165 (36.97%)

Top 3 recommendations

15 / 165 (9.09%)

#1 recommendations

1 / 165 (0.61%)

Only months with verified results are shown. Monthly sample coverage is listed in Methodology.

There are insufficient usable monthly observations for a prior-period comparison.

This is the first month with verified results for Found, so there is no prior period to compare against. The report shows a single selected sample, and the earlier months measured different sets of companies, which keeps them out of the comparison.

That means the current figures should be treated as a starting line rather than a trend. Any movement the client notices later will need its own verified month before it can be read as change. The agency would set the baseline now and resist drawing conclusions from one snapshot.

The useful next step is to lock in how each measure is recorded so future months are genuinely comparable. A baseline scorecard with clear definitions gives the client something stable to watch, and it keeps later conversations about progress grounded in like-for-like observations.

AI recommendation trend

Observed recommendation rate (%), Nov 2026

  • Foundno change
    Nov 202636.97%

Separate selected monthly samples. Missing points are unavailable, not zero. Provider/prompt equivalence is unverified; rate movement does not demonstrate causation.

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Step 1. Measure

Questions This Section Answers

  • What should the agency measure and verify first for Found?

AI answers contained 0 conflicting claims about Found: 0 critical, 0 high, 0 medium, 0 low. Of these, 0 were rated critical or high priority; the critical claims are included in that total. These ratings help prioritize fact-checking. They do not establish that a company or publisher made an error.

No conflicting claims about Found were recorded in the captured answers, so there is nothing in the fact-check queue at critical or high priority. That is a clean starting position, and it means measurement effort can go toward comparison rather than correction.

The agency would still build a visibility comparison that sets Found's reach and position against the named competitors, so the client can see where the gap is widest. Alongside it, a scoped list of claims to verify would keep the record honest as new answers arrive.

These ratings help prioritize fact-checking; they do not establish that any company or publisher made an error. The proposed work is a scorecard and a review register, not a set of corrections.

Step 2. Make the website consistent

Questions This Section Answers

  • Which recorded claim differences about Found should be verified before proposed page edits?

No results are available for this part of the analysis.

Both columns quote AI answers, not verified company facts. Resolve the entity, date and source before deciding whether a correction is warranted; different dates can explain an apparent conflict.

No results are available for this part of the analysis, so there are no disputed topics to brief against yet. The agency would not invent them. Instead, the proposed work is to verify the entity, date and source behind any claim before deciding whether a page brief is warranted.

Where a claim does surface, the brief would be conditional: it would set out what approved facts the page should carry and which buyer questions it should answer, pending confirmation from primary sources. Different dates can explain an apparent conflict, so timing gets checked first.

This keeps the website work tied to verified information rather than to whatever an AI answer happened to say. The client approves the facts before any page changes are proposed.

Step 3. Align the external narrative

Questions This Section Answers

  • Which cited third-party pages are relevant to fact review for Found?

Cited page selected for review

Citation appearances in all captured answers

Answers mentioning the company

Conflicting claims linked to this page

https://nerdwallet.com/business/banking/best/types

109

39

0

https://nav.com/marketplace/business-checking/

108

32

0

https://forbes.com/financial-services/best-business-checking-accounts/

101

28

0

https://nerdwallet.com/business/banking/best/free-checking-accounts

83

24

0

https://business.bankofamerica.com/en/deposits/checking-accounts

75

23

0

https://bluevine.com/business-checking

73

22

0

These pages were selected because they relate to the company in the captured answers. Their current contents still need checking before any correction request. A page linked to a conflicting claim is not necessarily its cause, and the same answer may contribute to more than one row.

The cited pages selected for review are mostly third-party comparison and marketplace pages, alongside a few bank and provider sites. Each one needs its current contents checked before any request is made, because a citation does not show what a page says today or whether it influenced an answer.

The agency would review these sources for accuracy and relevance to Found, then prepare evidence-backed requests only where a genuine gap or error is confirmed. No conflicting claims were linked to these pages in the captured answers, so the emphasis is on alignment rather than correction.

Publisher control is never assumed. Requests are framed as information, and responses are recorded separately from confirmed edits.

Step 4. Optimize priority company pages

Questions This Section Answers

  • Which observed Found website pages should receive review briefs?

Company website page

Citation appearances in all captured answers

Benchmark answers citing the page

Recommending answers citing the page

https://found.com/resources/business-banking/best-business-bank-accounts-small-business

32

2

1

https://found.com/resources/business-banking/best-business-bank-accounts-llcs

13

2

1

https://found.com/

2

0

0

https://found.com/resources/business-banking/best-business-bank-accounts-growing-businesses-employees

1

1

1

The company's website was cited 48 times across 4 distinct page addresses; the table shows 4 pages selected for review. Zeros in the answer columns mean no matching answers were recorded. A cited page is not automatically a page that accompanied a recommendation.

Found's own site was cited across several resource pages, with the small-business bank-account guides drawing the most appearances. Those pages are the natural place to start, since they already sit in front of the audience the client wants to reach.

The agency would prepare page briefs that use approved facts and the questions buyers actually ask, then check existing coverage before proposing anything new. A cited page is not automatically a page that accompanied a recommendation, so the briefs would aim to strengthen relevance rather than assume influence.

Each brief would name an owner and an evidence requirement, keeping website changes tied to verified company information.

Step 5. Publish around buyer questions

Questions This Section Answers

  • Which observed buyer questions support content briefs for Found?

Question observed in the research

Benchmark answers to this question

Company mentions

Company recommendations

best online business bank account

2

2

2

business checking free

2

2

2

What banks offer a free business checking account?

4

3

1

best business banking account

2

2

1

business checking account no fees

2

2

1

Can I open up a business account for free?

2

1

1

Can I open up a business checking account online?

1

1

1

What bank has free business accounts?

1

1

1

These are recorded answer observations, not search volume, verified demand, or proof of missing website content.

The recorded questions cluster around free and online business checking, account opening and no-fee options. Found is mentioned in most of these answer observations and recommended in several, which suggests the topic territory is already familiar to the audience.

These are answer observations, not search volume or proof that the website lacks coverage. The agency would check existing pages first, then draft buyer-question content only where a genuine gap remains. Briefs would answer the question directly and cite approved facts.

The aim is content that helps a buyer decide, not content that repeats the question back at them.

Our 90-day action plan

Questions This Section Answers

  • How should the agency sequence the proposed Found work and judge completion?

Period

Deliverable

Completion criterion

Days 1–30

Baseline scorecard, scoped fact-review register and page/source shortlist

Each record has an owner, evidence requirement and review status

Days 31–60

Approved page briefs and justified publisher requests

Separate confirmed edits, no-change decisions, requests and responses

Days 61–90

Buyer-content briefs and a fresh scorecard

Record work completed separately from measured answer outcomes and comparability limits

The first month produces the baseline scorecard, a scoped fact-review register and a shortlist of pages and sources, each with an owner and a review status. The second month turns confirmed findings into approved page briefs and justified publisher requests, with edits, no-change decisions and responses recorded separately.

The third month adds buyer-content briefs and a fresh scorecard. Throughout, completed work is reported apart from measured answer outcomes, and comparability limits stay visible.

Delivered work is not the same as a visibility gain. The plan sets up the conditions for improvement without promising a particular result, and reviewers sign off on facts before anything is published or requested.

Methodology

Questions This Section Answers

  • How are Found answer metrics and citation populations defined?

This report covers 2026-11. The exact dates when the original AI answers were collected have not been verified. The visibility rates use 165 answers that met the benchmark's inclusion rules. A company is recommended only when the answer both endorses it and uses positive wording. Top 3 and first-place counts are part of those recommendations, not extra recommendations.

An answer can mention or recommend several companies, so company counts cannot be added to find the number of distinct answers. The net sentiment score is positive minus negative mentions, divided by all company mentions; it describes answer wording, not customer satisfaction.

The wider citation analysis covers 800 captured answers and 5565 appearances of cited URLs. Citation appearances across all captured answers differ from the number of benchmark answers citing a page and the number that also recommend a company. The current contents of cited pages and disputed company claims still need independent verification.

Monthly sample coverage:

Reporting month

Answers included

AI services covered

Services

Nov 2026

165

6

ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity

July 2026 measured a different set of companies, so it is excluded from this comparison. August 2026 measured a different set of companies, so it is excluded from this comparison. September 2026 measured a different set of companies, so it is excluded from this comparison. October 2026 measured a different set of companies, so it is excluded from this comparison.

The answer samples differ between months. These comparisons show how the recorded results changed; they do not establish why they changed.

This report covers a single month, and the exact dates when the original AI answers were collected have not been verified. The visibility rates rest on answers that met the benchmark's inclusion rules, and a company counts as recommended only when an answer endorses it with positive wording.

An answer can mention or recommend several companies, so company counts cannot be added to find a number of distinct answers. Citation appearances across all captured answers differ from the benchmark answers citing a page, and cited pages still need independent checking.

The monthly samples differ, so comparisons show what was recorded, not why it changed.

Our first three priorities

The first priority is to establish the baseline scorecard and keep reach, recommendation and position as separate measures, so the client can see that Found's gap is about placement rather than presence. The second is to verify the selected third-party and owned pages against current primary sources before any request or page brief is drafted.

The third is to check existing coverage of the free and online business checking questions, then brief buyer content only where a real gap remains. Together these give the client a defensible starting point and a clear sequence of work, without treating one month's sample as a trend or a verdict.

/ Learn More

Understanding AI search visibility.

AI search experiences create answers by pulling information from many places online and summarizing it into a single response.

What Is AI Citation Intelligence?
AI citation intelligence is the process of measuring where AI platforms source their information and how frequently a brand is mentioned or referenced in AI-generated responses. Because LLMs synthesize across multiple sources, the sites and brands that appear repeatedly tend to influence how a topic or company is framed. This practice focuses on identifying which sources shape AI outputs and tracking brand visibility across different AI systems.
What Is Citation Architecture?
Citation architecture describes the set of sources that consistently inform how AI systems talk about a brand, product, or topic. LLMs draw from websites, articles, forums, and public discussion, and the sources they rely on most often become the backbone of their answers. Building strong citation architecture means ensuring that accurate, credible, high authority sources are the ones most likely to shape the way AI tools summarize and recommend a brand.
What Is Generative Engine Optimization?
Generative engine optimization (GEO) is the practice of improving the chances that AI systems use and cite your brand or content when generating answers. While traditional SEO is centered on ranking pages in search results, GEO focuses on how LLMs retrieve, interpret, and combine information when responding to a question. The objective is to strengthen the content and sources AI systems rely on, so your brand is treated as a trusted reference in AI responses.
What Is AI Share of Voice?
AI share of voice tracks how often a brand appears in AI-generated answers compared with competitors in the same category. It reflects visibility across AI platforms such as ChatGPT, Gemini, Claude, and Perplexity. Monitoring AI share of voice helps organizations see whether AI systems consistently include and recommend their brand for key queries or whether competitor brands are showing up more often.

About The Author

Mark Huntley

Mark Huntley

Founder and CEO

Mark Huntley, J.D. is founder of CiteWorks Studio, a strategic advisory focused on visibility, authority, and recommendation presence in AI-shaped search environments. His work centers on embedding-level GEO, vector optimization, and cosine gap engineering — helping brands align their digital presence with the retrieval systems that increasingly shape discovery, interpretation, and choice.

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