MDLive Appears in 59.6% of AI Answers. Here's Our Five-Step Plan to Improve Its AI Visibility.

Mark HuntleyBy Mark HuntleyFounder and CEO
9 minutes read

Key Takeaways

  • MDLive is mentioned often in AI answers, but it ranks behind leading telehealth competitors in top placements and first-place recommendations.
  • The analysis found no conflicting claims to fact-check, so the first step is to verify core company facts before proposing corrections.
  • Homepage and service pages carry most of the site citations, suggesting priority pages need clearer support for common buyer questions.
  • Buyer questions center on choosing the best telehealth provider, making comparison content a practical way to turn mentions into stronger recommendations.

Answer Capsule

In November 2026, MDLive appeared in 238 of 399 AI answers included in the Online Doctors benchmark (59.65%). It received 182 recommendations (45.61%), with 92 Top 3 placements and 7 first-place recommendations. A mention means the company appeared in an answer; a recommendation means the answer affirmatively endorsed it.

Our plan compares the company with its competitors, checks conflicting AI claims against reliable sources, and identifies website pages, third-party sources and buyer questions to address. The historical results show how the figures changed across available months. Different monthly samples limit those comparisons, and conflicting AI claims require verification before corrections are proposed.

Current AI visibility

Questions This Section Answers

  • How do MDLive mentions, recommendations and placements compare with its Online Doctors peers?

MDLive recorded 238 mentions (59.65%) and 182 recommendations (45.61%) across 399 answers included in the benchmark. Top 3 placements numbered 92; first-place recommendations numbered 7. Framing among its mentions was 183 positive, 55 neutral and 0 negative.

Rank

Company

Mentions

Mention rate

Recommendations

Recommendation rate

Top 3

Top 3 rate

#1

#1 rate

1

Teladoc Health

346

86.72%

246

61.65%

224

56.14%

160

40.10%

2

Sesame

241

60.40%

198

49.62%

115

28.82%

46

11.53%

3

Doctor on Demand

258

64.66%

190

47.62%

137

34.34%

21

5.26%

4

MDLive

238

59.65%

182

45.61%

92

23.06%

7

1.75%

5

plushcare

175

43.86%

148

37.09%

66

16.54%

10

2.51%

6

Amwell

226

56.64%

146

36.59%

84

21.05%

3

0.75%

7

K Health

46

11.53%

31

7.77%

10

2.51%

1

0.25%

8

LiveHealth Online

40

10.03%

20

5.01%

8

2.01%

0

0.00%

9

HealthTap

24

6.02%

12

3.01%

6

1.50%

3

0.75%

10

Lemonaid Health

9

2.26%

6

1.50%

1

0.25%

0

0.00%

MDLive is named in a large share of the answers and is recommended in most of those mentions, so its reach is real rather than incidental. The gap sits in position: it appears near the top far less often than the leaders, and first-place finishes are rare. Reach and standing are separate problems, and the standing problem is the one worth solving.

For a business reader, that means MDLive is in the conversation but rarely the answer. The agency would treat this as a positioning brief: identify the questions where MDLive is mentioned but not endorsed, and build content that gives an answer engine a clear reason to prefer it.

What changed since last month

Questions This Section Answers

  • How did MDLive counts and coverage differ across the available monthly snapshots?

Metric

Oct 2026

Nov 2026

Mentions

242 / 565 (42.83%)

238 / 399 (59.65%)

Recommendations

172 / 565 (30.44%)

182 / 399 (45.61%)

Top 3 recommendations

108 / 565 (19.12%)

92 / 399 (23.06%)

#1 recommendations

10 / 565 (1.77%)

7 / 399 (1.75%)

Only months with verified results are shown. Monthly sample coverage is listed in Methodology.

From October 2026 to November 2026, MDLive's mention count fell from 242 to 238, while its recommendation count rose from 172 to 182. The recommendation rate was 30.44% and 45.61% respectively.

The two months show a smaller answer sample in the later period, and the recorded counts moved in different directions: mentions eased slightly while recommendations rose. The recommendation rate also rose. These are separate observations from selected samples, and the comparability limit applies to all of them.

What matters for planning is that the direction of travel is not uniform, so a single month should not be read as a trend. The agency would keep the scorecard running and compare like with like before drawing conclusions, rather than treating one month's movement as evidence that anything worked.

AI recommendation trend

Observed recommendation rate (%), Oct 2026 to Nov 2026

  • MDLive+15.17 pp
    Oct 202630.44%
    Nov 202645.61%

Separate selected monthly samples. Missing points are unavailable, not zero. Provider/prompt equivalence is unverified; rate movement does not demonstrate causation.

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Step 1. Measure

Questions This Section Answers

  • What should the agency measure and verify first for MDLive?

AI answers contained 0 conflicting claims about MDLive: 0 critical, 0 high, 0 medium, 0 low. Of these, 0 were rated critical or high priority; the critical claims are included in that total. These ratings help prioritize fact-checking. They do not establish that a company or publisher made an error.

No conflicting claims about MDLive were recorded in the captured answers, so there is nothing to fact-check at critical or high priority. That is a clean starting position, not a reason to skip verification. The agency would still build a visibility comparison and a short list of claims worth checking against primary sources.

A scorecard of this kind lets the client see where MDLive stands against named competitors and which statements about the company deserve a second look. It sets priorities from evidence rather than assumption, and it keeps fact-checking separate from any judgment about whether a publisher got something wrong.

Step 2. Make the website consistent

Questions This Section Answers

  • Which recorded claim differences about MDLive should be verified before proposed page edits?

No results are available for this part of the analysis.

Both columns quote AI answers, not verified company facts. Resolve the entity, date and source before deciding whether a correction is warranted; different dates can explain an apparent conflict.

This part of the analysis returned no results, so there are no disputed topics to work through for MDLive. The agency would not manufacture a correction queue to fill the gap. Instead it would confirm the company's core facts on its own pages and keep a record of what was checked and when.

Where a claim does surface later, the first step is to resolve the entity, the date and the source before deciding whether anything needs fixing. Different dates can explain an apparent conflict, and an AI answer is not itself proof of an error. Page briefs would follow only after that verification.

Step 3. Align the external narrative

Questions This Section Answers

  • Which cited third-party pages are relevant to fact review for MDLive?

Cited page selected for review

Citation appearances in all captured answers

Answers mentioning the company

Conflicting claims linked to this page

https://customers.twilio.com/en-us/mdlive

1

1

0

https://prnewswire.com/news-releases/mdlive-acquires-breakthrough-behavioral-to-become-americas-1-telehealth-provider-of-medical-and-behavioral-health-solutions-282268101.html

1

1

0

https://teladochealth.com/

128

86

0

https://goodrx.com/healthcare-access/telehealth/popular-telehealth-apps

128

80

0

https://healthline.com/health/best-telemedicine-companies

101

73

0

https://doctorondemand.com/

101

50

0

These pages were selected because they relate to the company in the captured answers. Their current contents still need checking before any correction request. A page linked to a conflicting claim is not necessarily its cause, and the same answer may contribute to more than one row.

The cited pages include third-party review and comparison sites alongside MDLive's own properties and a competitor's site. Citation counts show where answers drew on sources; they do not show that a source shaped a recommendation. The agency would review the most-cited pages first, checking their current contents before proposing anything.

Any outreach would be framed as an evidence-backed request, not an assumption of publisher error. Requests, responses and no-change decisions would be logged separately so the client can see what was asked and what came back.

Step 4. Optimize priority company pages

Questions This Section Answers

  • Which observed MDLive website pages should receive review briefs?

Company website page

Citation appearances in all captured answers

Benchmark answers citing the page

Recommending answers citing the page

https://mdlive.com/

41

37

33

https://mdlive.com/primary-care

4

4

3

https://app.mdlive.com/landing/rga/faq?locale=en

2

1

0

https://mdlive.com/dermatology

2

2

2

https://app.mdlive.com/landing/ushealth?locale=en

1

1

0

https://app.mdlive.com/landing/weightmanagement

1

0

0

https://mdlive.com/blog/personalized-weight-loss-support

1

0

0

https://mdlive.com/frequently-asked-questions/em-hp-unreg-learn/where-mdlive-available

1

0

0

The company's website was cited 59 times across 14 distinct page addresses; the table shows 8 pages selected for review. Zeros in the answer columns mean no matching answers were recorded. A cited page is not automatically a page that accompanied a recommendation.

MDLive's own site is cited across a range of pages, with the homepage carrying most of that attention and service pages trailing well behind. That pattern suggests the homepage is doing the heavy lifting while specific offerings get little direct support. The agency would prepare page briefs for the priority pages using approved facts and the questions buyers actually ask.

Briefs would be written only after checking what each page currently says, so recommendations rest on the live page rather than on an assumption. Pages with no recorded citations are candidates for review, not automatic rewrites.

Step 5. Publish around buyer questions

Questions This Section Answers

  • Which observed buyer questions support content briefs for MDLive?

Question observed in the research

Benchmark answers to this question

Company mentions

Company recommendations

What are the top telemedicine companies?

5

5

5

Who is the best telehealth provider?

6

5

5

What is the best online doctor website?

4

4

4

What is the best telehealth company?

4

4

4

Which online doctor app is best?

5

4

4

Who are the top telehealth providers?

5

4

4

Who is the best telehealth company?

4

4

4

What is the best online doctor site?

4

3

3

These are recorded answer observations, not search volume, verified demand, or proof of missing website content.

The recorded questions are all variations on the same buyer intent: who is the best or top provider. MDLive is mentioned and recommended in most of the answers to these questions, which makes them a natural place to strengthen its case. The agency would check existing coverage before proposing any new page.

Content briefs would answer these questions directly, using approved facts and clear comparisons rather than generic marketing copy. These are recorded answer observations, not search volume, so the briefs would be treated as a starting point for editorial judgment rather than proof of demand.

Our 90-day action plan

Questions This Section Answers

  • How should the agency sequence the proposed MDLive work and judge completion?

Period

Deliverable

Completion criterion

Days 1–30

Baseline scorecard, scoped fact-review register and page/source shortlist

Each record has an owner, evidence requirement and review status

Days 31–60

Approved page briefs and justified publisher requests

Separate confirmed edits, no-change decisions, requests and responses

Days 61–90

Buyer-content briefs and a fresh scorecard

Record work completed separately from measured answer outcomes and comparability limits

The first month establishes the baseline: a scorecard, a scoped fact-review list and a shortlist of pages and sources, each with an owner and a review status. The second month turns verified findings into approved page briefs and justified publisher requests, with confirmed edits and no-change decisions recorded separately.

The final month produces buyer-question content briefs and a fresh scorecard. Delivered work is tracked apart from measured answer outcomes, and no visibility gain is promised. The client sees what was completed, what was requested and what the answers did, kept as separate records.

Methodology

Questions This Section Answers

  • How are MDLive answer metrics and citation populations defined?

This report covers 2026-11. The exact dates when the original AI answers were collected have not been verified. The visibility rates use 399 answers that met the benchmark's inclusion rules. A company is recommended only when the answer both endorses it and uses positive wording. Top 3 and first-place counts are part of those recommendations, not extra recommendations.

An answer can mention or recommend several companies, so company counts cannot be added to find the number of distinct answers. The net sentiment score is positive minus negative mentions, divided by all company mentions; it describes answer wording, not customer satisfaction.

The wider citation analysis covers 800 captured answers and 5497 appearances of cited URLs. Citation appearances across all captured answers differ from the number of benchmark answers citing a page and the number that also recommend a company. The current contents of cited pages and disputed company claims still need independent verification.

Monthly sample coverage:

Reporting month

Answers included

AI services covered

Services

Oct 2026

565

6

ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity

Nov 2026

399

6

ChatGPT, Copilot, Gemini, Google AI Mode, Google AI Overviews, Perplexity

July 2026 measured a different set of companies, so it is excluded from this comparison. August 2026 measured a different set of companies, so it is excluded from this comparison. September 2026 measured a different set of companies, so it is excluded from this comparison.

The answer samples differ between months. These comparisons show how the recorded results changed; they do not establish why they changed.

The answers were collected on dates that have not been verified, and the monthly samples differ in size, so month-to-month comparisons show what was recorded rather than why it changed. A company counts as recommended only when an answer endorses it with positive wording, and top placements sit inside those recommendations rather than adding to them.

Answers can name several companies, so counts cannot be summed into a number of distinct answers. Citation appearances are not evidence of source influence, and the current contents of cited pages still need independent checking.

Our first three priorities

First, verify before correcting. With no conflicting claims recorded, the agency would confirm MDLive's core facts on its own pages and keep a register of what was checked, so any later correction rests on a primary source rather than an AI answer.

Second, strengthen the pages that carry the brand. The homepage absorbs most citations while service pages lag, so page briefs for the priority offerings would give answer engines clearer material to work with.

Third, build content around the buyer questions where MDLive already appears, turning mentions into stronger recommendations. Each step is proposed work, tracked separately from measured visibility outcomes.

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Understanding AI search visibility.

AI search experiences create answers by pulling information from many places online and summarizing it into a single response.

What Is AI Citation Intelligence?
AI citation intelligence is the process of measuring where AI platforms source their information and how frequently a brand is mentioned or referenced in AI-generated responses. Because LLMs synthesize across multiple sources, the sites and brands that appear repeatedly tend to influence how a topic or company is framed. This practice focuses on identifying which sources shape AI outputs and tracking brand visibility across different AI systems.
What Is Citation Architecture?
Citation architecture describes the set of sources that consistently inform how AI systems talk about a brand, product, or topic. LLMs draw from websites, articles, forums, and public discussion, and the sources they rely on most often become the backbone of their answers. Building strong citation architecture means ensuring that accurate, credible, high authority sources are the ones most likely to shape the way AI tools summarize and recommend a brand.
What Is Generative Engine Optimization?
Generative engine optimization (GEO) is the practice of improving the chances that AI systems use and cite your brand or content when generating answers. While traditional SEO is centered on ranking pages in search results, GEO focuses on how LLMs retrieve, interpret, and combine information when responding to a question. The objective is to strengthen the content and sources AI systems rely on, so your brand is treated as a trusted reference in AI responses.
What Is AI Share of Voice?
AI share of voice tracks how often a brand appears in AI-generated answers compared with competitors in the same category. It reflects visibility across AI platforms such as ChatGPT, Gemini, Claude, and Perplexity. Monitoring AI share of voice helps organizations see whether AI systems consistently include and recommend their brand for key queries or whether competitor brands are showing up more often.

About The Author

Mark Huntley

Mark Huntley

Founder and CEO

Mark Huntley, J.D. is founder of CiteWorks Studio, a strategic advisory focused on visibility, authority, and recommendation presence in AI-shaped search environments. His work centers on embedding-level GEO, vector optimization, and cosine gap engineering — helping brands align their digital presence with the retrieval systems that increasingly shape discovery, interpretation, and choice.

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